Roslyn Murray Email & Phone Number

Jennifer Moss Inc, led by the award-winning journalist, author, and workplace culture strategist Jennifer Moss, specializes in future-focused leadership development, blending research-backed insights with practical strategies to create work cultures that balance employee well-being and performance. Our clients include some of the world’s leading organizations like Google, TD Bank, Oracle, Deloitte and Kraft Heinz. As the Director of Business Development, I play a pivotal role in this mission by building long-term client relationships, strategic partnerships and driving business growth.Jennifer speaks to a wide range of audiences including but not limited to: internal meetings with Fortune 100 executives, mid-size enterprise company retreats, association conferences and large scale events like SXSW and The Economist Innovation Summits. 💼🌱😊

Toronto, Ontario, Canada

MediaFace is a boutique consulting and content marketing agency specializing in building brands and transforming audience perceptions through compelling storytelling. We are experts in developing strategies that connect you to your clients’ hearts and minds.As MediaFace’s Account Director, I delivered exceptional client projects through strategic insight and effective leadership. Leading a small, collaborative team, I consistently adapted to new challenges and ensured outstanding results. Key Contributions: * Owned client relationships and project outcomes, coordinating all client activities with internal team. Clients included: BMO, MindBeacon, Anchor HR, CAA, Stewart Morrison Insurance, Parkbridge and FSL * Led strategic, creative, and integrated campaigns from brief to production. Developed SOWs and project plans, managing end-to-end processes and ensuring timely delivery. Launched a full-rebrand and new website design for Stewart Morrison Insurance, contributing to its acquisition within 12 months. * Directed a multidisciplinary team of 10+ specialists: web designers, copywriters, animators, designers, strategists, and producers, enhancing collaboration and workflow efficiency. Managed agency resources, timelines, and budgets. Drove annual revenue increase through effective proposal writing and successful new business pitches.

Toronto, Ontario

Donorworx is a marketing company specializing in direct recurring donor acquisition in the North American nonprofit space. Donorworx’s core strength is utilizing face-to-face (F2F) fundraising in an experiential setting, in order to acquire quality, long-term recurring donors for its nonprofit partners.Clients Included: World Vision Canada, Sick Kids, Save the Children, Plan International, CAMH, Care, CNIB, War Child, Smile Train, PMCF, St Jude's Children Hospital, Child Fund, CBM, World Vision US, Interval HouseAs Director of Marketing & Business Development at Donorworx, I played a pivotal role in shaping the company's growth trajectory by aligning marketing strategies with strategic business objectives. With a focus on innovation and client-centric solutions, I spearheaded initiatives that not only enhanced brand visibility but also drove substantial revenue growth through diverse fundraising services across North America.* Secured new clients with annual contract sizes ranging from $200K- $2M.* Led the RFP process, achieving a 40% close rate by delivering tailored marketing campaign solutions, proposals, and presentations* Supported the VP of Business Development in boosting revenue by 20% through the introduction and launch of new fundraising channels, including door-to-door, airport, grocery, and special event initiatives.* Redefined company mission, vision, and values to align with evolving business goals, enhancing market positioning. * Collaborated with new clients to launch integrated fundraising campaigns, providing expertise in donor acquisition strategy, product development, pricing, kiosk design, branding, and technology.* Represented Donorworx at regional and national trade events and conferences* Planned and managed all internal marketing initiatives and projects, ensuring cohesive brand representation and impactful market presence across website, social media, sales enablement tools, print, special events, and trade-shows.

Toronto, Canada Area

Led the charge in a newly created role to elevate donorworx's market presence across North America. Tasked with evolving strategies to strengthen brand equity, enhance competitiveness, and establish our reputation as a preferred employer and client service provider.* Spearheaded and managed a corporate-wide rebranding initiative and head-office move and design to redefine donorworx's market positioning and brand identity.* Oversaw the end-to-end creation of a new integrated and responsive company website. Managed vendor selection, copywriting, photography, layout, and SEO. Achieved a 52% increase in web traffic and a 125% rise in page visits within the first year, significantly enhancing visibility, attracting new business, and driving increased job applications.* Developed and produced key marketing collateral including company portfolios, brochures, case studies, trade show materials, and flyers. Led creative direction, copywriting, photography, and print production to align with brand messaging and strategic objectives.* Directed the strategy and execution of digital content initiatives, encompassing newsletters, email campaigns, online advertising, and video content to engage target audiences and drive lead generation.* Supported the development and execution of talent acquisition strategies to elevate donorworx's visibility and reputation in key recruiting markets. Implemented a comprehensive recruitment marketing campaign, including targeted landing pages, videos, blog posts, and social media initiatives, resulting in a doubling of recruitment applications.* Managed relationships with external agencies providing creative and production services, ensuring alignment with donorworx's brand standards and strategic goals.

National

As VP of Fundraising Campaigns at Donorworx, I played a pivotal role in scaling the agency from its early stages as employee number 5 to a thriving entity, with a strategic focus on driving growth and fostering a purpose-driven culture. I led national, multi-city fundraising initiatives for major nonprofit partners, overseeing multimillion-dollar campaigns and cultivating strong client relationships, consistently exceeding expectations.Clients included: World Vision Canada, Plan International Canada, Heart and Stroke, CNIB, CBM* Managed national retail experiential face-to-face fundraising programs generating $21 million in annual lifetime value (LTV). Launched and scaled teams across 60+ locations across Canada, providing strategic consultancy to clients to drive fundraising growth.* Led and mentored 8 Regional Managers, 40 Team Leaders, and 400 Fundraisers, fostering a high-performance culture and achieving substantial growth in donor acquisition and retention.* Owned client relationships and revenue goals, serving as a key ambassador for Donorworx. Directed 3 Account Managers and ensured seamless coordination of all client activities and program implementations.* Led innovative campaign initiatives resulting in 50,000 new monthly donorworx and exceeded donor retention targets by implementing effective coaching and incentive programs, equating to a $1 million increase in LTV.* Designed and implemented comprehensive training curricula and workshops nationwide, enhancing fundraising effectiveness and reducing donor attrition by 5% annually.

Toronto, Canada Area

As the first Campaign Manager for a fundraising start-up, I helped build, develop, and expand donorworx in the Canadian market. I reported to and worked closely with the Founder and CEO to plan, manage, evaluate and expand the agency's fundraising programs aimed at engaging and securing monthly donors. • Training Development & Facilitation: Responsible for instructional design, development, and facilitation of training courses and materials for fundraising teams.• Recruiting & Hiring: Responsible for the full fundraiser recruitment cycle including sourcing, screening, and hiring of fundraisers.• Campaign Performance: Working daily with the CEO and fundraising teams in order to ensure smooth day-to-day operations across national fundraising territory, across all client accounts. Supported fundraising teams in securing 5,420 monthly donors through fundraising campaigns.

Gta, Ontario

Gta, Ontario

Gta, Ontario

Bachelor Of Fine Arts - Bfa, Visual Arts & Business

Activities and Societies: Union Art Gallery Board Member. Co-President, Fine Arts Graduate Exhibition Teaching Assistant - Year 2.

Bachelor Of Education (B.Ed.), Art And History

Advertising, Creative Direction