Ross Allison Email & Phone Number

Peterborough, England, United Kingdom

Manage and develop the strategic use of the Cat® and Perkins brands within Caterpillar's Industrial Power Solutions Division, business units, distribution, dealers and customers.Management of the new global brand strategy for Perkins Engines, redefining the brand purpose and promise. Working closely with the division leadership team to roll out the new.

Ownership for spearheading and driving the overall new car and commercial vehicle product strategies, defining the vehicle specifications to achieve financial and business performance targets. Developing and communicating launch roadmaps across the enterprise and Retailer networks. - Successfully led the product launch road map of the all-new Mokka and.

Luton, England, United Kingdom

I held a pivotal role in overseeing all aspects of sales promotions, communications, and advertising campaigns for new cars and light commercial vehicles, collaborating closely with the Retailer network.I took ownership of the Vauxhall Brand identity and positioning, conducting and presenting market research to the Leadership group to enhance Brand and.

Luton, United Kingdom

Formulated and delivered the enterprise-wide retail customer experience strategy focused on providing the best quality and retention for vehicle purchase and service of any mainstream Brand. Established the UK as having the best purchase satisfaction across all the Opel/Vauxhall markets. - Drove a customer-driven efficient culture and best practices.

Luton, United Kingdom

Brand management of Insignia and Ampera models, handling responsibilities for the planning, development, and implementation of annual brand and communication plans with a focus on achieving increased sales and consideration targets - Accountable for management and allocation of the full mix marketing budget for Insignia and Ampera. - Created the product.

Guardian for all Environmental Vauxhall Brands with responsibility for development and implementation of the annual plans to achieve targets of improved sales and consideration - As the Ampera Marketing Manager ownership for briefing ATL and BTL activities, events, and Retailer launch planning work.

Management of on-going syndicated market research studies providing insights to support business strategies. Creation of new UK qualitative and quantitative research studies across all business channels. Brand guardian for all seven UK and Ireland General Motors brand identities, managing the creation and adherence to brand standards.

Development of Retailer network blueprints across all seven General Motors UK and Ireland brands. Management of Retailer territories based on the Distributor and Repairer agreements.