Ross Coyle Email & Phone Number

Mountain View, Ca, Us

El Camino Health has served the communities of Silicon Valley and the South Bay for more than 60 years, with nationally recognized physicians and nurses at two not-for-profit acute care hospitals in Los Gatos and Mountain View, and primary care, multi-specialty care, and urgent care locations across the region. El Camino Health is dedicated to giving patients high-quality care utilizing the most advanced technology and research. As your healthcare partner of choice, we focus on keeping you healthy and getting you back on your feet when you need it, so you can live your best life.

Palo Alto, Ca, Us

Lead public relations and social media programs for Stanford Blood Center – primary supplier of a blood products and testing services for Stanford Health Care and multiple Bay Area hospitals.Oversee PR strategy to formulate messaging, plans and measurement goals. To date, have surpassed more than 3 Billion media impressions with coverage in the Mercury News, San Francisco Chronicle, NBC Bay Area, KCBS Radio, New York Times, NPR, Sirius XM and Wall Street Journal, and many others.Initial year-over-year increase in media coverage (+164%). Increase in media interviews (+207%).Produced the highest viewed videos in the history of the organization (New Normal / #WhyIDonate).Manage and monitor social media outreach and communication across all platforms. More than doubled followers on Facebook, Instagram, LinkedIn and Twitter. Spearheaded efforts to earn ‘CEO of the Year’ honors from the Silicon Valley Business Journal.Stanford Health Care C.I. Care recognition as project lead for 25th Anniversary of Precious Mettle event celebrating Milestone donors.Secured community partnerships with local and national organizations including Amazon.com, Lyft, Papachay Coffee and Stanford Athletics.Partnered with LifeServe Blood Center for video call between one of our first COVID-19 Convalescent Plasma donors and a Des Moines, IA patient whose life was helped save because of their plasma donation.Project lead on some of the most successful campaigns to help incentivize new donors – Give Good, Ugly Sweater and Win with The Warriors.Media efforts led to Milestone Donor David Polnaszek being honored as ‘Hometown Hero’ by the Oakland Raiders in 2019. Team recognized David’s 600th blood donation with a live video tribute during a November game as part of the NFL’s ‘Salute to Service’ campaign.Launched initiative to promote nearly 500 annual community mobile drives.Train, prepare and counsel senior leadership team for media interviews.Serve as company spokesperson.

Consulting on projects for organizations on strategy and execution of public relations programs. Current work includes business, consumer, enterprise {B2B), fintech, and lifestyle sectors.

Senior Account Manager (2016)Senior Account Supervisor (2014-2015)Effectively develop and implement targeted public relations plans to maximize productivity, efficiency and profitability.Integrate social media into PR campaigns that align with business objectives and result in increased visibility.Guardian named Life Insurance Brand of the Year (2017)Led thought leadership campaign for Guardian Life's largest business line which resulted in over 470M media impressions in 2017.Increased Guardian Life's 2016 Publicity Value to over $101M.Launched campaign to promote new retail solution (ShopWithMe) and first Zappos Pop-up Store at CES 2015.2014 Bulldog Reporter Media Relations Award - Best General Business Campaign.Headed a media training workshop for AAA Insurance senior executives at the corporate offices in Oklahoma City.Play integral role in New Business opportunities and assisting in the proposal process.Supervise and mentor junior staff members.Clients include: AllDox, Aspiriant, Blooom, Clear Path Capital Partners, CSAA Insurance Group, Diocese of Oakland, Econoday, Fireman's Fund, FlexScore, Fractal Analytics, Guardian Life Insurance, John Muir Health, Judd Law Group, League, Order of Malta, Pacific Advisors, ShopWithMe, Small Business Workbench and Wealth Advisory Group.

San Jose, Ca, Us

Spearheaded launch and execution of social media campaign that sparked a 4,000 member growth for the NETGEAR Smart Network Developer Program over the course of six months.Strategic leader for account team that significantly advanced Electric Cloud and led to receiving 2013 Gartner 'Cool Vendor' and SD Times 100 honors.Initiated launch of Electric Cloud industry-first Software Delivery Solution for Android®.Collaborated with Vormetric CEO by crafting and implementing a media tour with essential security contacts in New York, San Francisco and Washington, DC.Led analyst relationsManaged the workflow of numerous multimedia projects for cleantech clients including SPG Solar's PR, blog, SEO, and website redesign efforts.

Supervised all aspects of a new digital communications practice implementation including public relations and social media efforts at a highly respected and award-winning advertising and design agency.Won PC Magazine’s 2011 Editor’s Choice and Best of Year Awards for SocialShield, a top-rated parental monitoring service for keeping children and teens safe while using social networks (Acquired by Avira).Led media relations campaign for launch of the FasTrak auto tolling system in conjunction with the 75th Anniversary of the Golden Gate Bridge for Golden Gate Bridge, Highway and Transportation District.Advised Chatter, Inc., SocialShield and Spare the Air on all media strategy management, messaging timing, and plan execution.

Managed the development of public relations and marketing materials and delivered strategic counsel as the primary liaison to clients including Nespresso, Linchris Hotel Corporation, Dependable Cleaners, Team Super Fitness Centers, Cerebral Palsy of Massachusetts, Interfaith Social Services among others.Coordinated all PR operations for the grand opening of the Dana-Farber/Brigham and Women’s Cancer Center at South Shore Hospital.Secured the MassHousing Top Producer honor for three consecutive years by strategically marketing the Bank of Canton.

Developed, implemented and led strategic PR campaigns at the second largest independent agency in the nation.Secured media coverage for clients including Black Duck Software, Consero Global, Lycos, Salary.com, Speranza Systems, South River Technologies and Vivisimo.Assisted with the outreach, planning and media coverage for the IPO of Salary.com.Strategic leader for account team that helped earn nonprofit organization SurfAid the 2007 WANGO Humanitarian Award.

Providence, Rhode Island, Us

Demonstrated exceptional communication skills in writing, producing and anchoring engaging sportscasts for WLNE-TV, the ABC affiliate in Providence.Won the 2004 Associated Press Award for Best Sports Feature.Played an integral role in a team that won the 2002 Associated Press News Station of the Year.Volunteer for Rhode Island Special Olympics and Providence Reading Program.

Strategically planned and coordinated the writing, producing and anchoring of daily sportscasts for an award-winning cable news station serving Metro-Atlanta, with strong focus on maximizing resources while controlling costs.