Architected new solutions to enable Data Visualization, Machine Learning, Predictive Analytics and Big Data. Driving adoption of the Data Engineering role throughout the company.• Team Leadership• Analytics Best Practices• Predictive Analytics• Machine Learning• Data Visualization• Data Engineering• Big Data• Master Data Management• Data Integrity• Requirements Analysis• Development Management• Schema Design

Created and supervised a team of Marketing Data Engineers and Analysts. Introduced advanced Data Engineering, Visualization to enable next-level Marketing Analytics. Owned the data model for the in-house developed Marketing Automation system and analytics.Liaison between marketing managers and IT developers to specify, design, and test, and approve system enhancements• Business Process Design• Business Rules Engines• Data Visualization• System Enhancements• Marketing Segmentation• Email Campaign Metrics• Telemarketing metrics• Lead Scoring• Web metrics• Opportunity Attribution• Lead Conversion• Data Integrity• Contact Profiling

Performed all tasks necessary to implement business intelligence solutions from project inception through end-user training and operational support. My experience included:- Setting standards and development best practices for the data warehousing team- Training and mentoring junior Business Intelligence developers- Advising business users on technical options for business intelligence projects- Reviewing and approving detailed database schema and ETL designs- Designing technical solutions for complex reporting requirements- Identifying user reporting needs and proposing business intelligence projects to business and IT management- Leading requirements gathering and technical design phases for complex reporting projects- Designing Essbase OLAP cubes and relational data marts- Designing and building ETL routines to populate OLAP cubes and relational data marts- Custom coding web-based reporting applications and portals using Java, JSP’s, and Javascript- Developing end-user reports using BusinessObjects to support tactical and operational business processes- Creating training materials for data marts and reporting tools- Delivering on-site training to business users in North America, Europe, and Asia- Providing technical support to end-users for business process, report development and data quality issues