For over 20 years Ross been working in the Digital Media industry. He designed and implemented the career pathway program in Digital Media for Career Technical Education in San Diego. His program has gained national, state and international recognition for innovative approaches to student learning as well as outstanding student achievements. He has been an Apple Distinguished Educator since 2001, and co-developed Apple’s Moviemaking Curriculum Guide in 2008. He has worked on various projects within the Apple Education team, including creative video projects involved in presenting key education strategy meetings with school districts. He has also presented and collaborated with national, state and local technology and education conferences like CUE, ACTE, ISTE, T+L, and often brought his students along to share their experiences and expertise with educators.His students have won numerous prestigious awards at every level ranging from the National Television Academy, iVIE Awards, Santa Barbara International Film Festival, and the American High School Film Festival among many others. They have also had direct collaborations with various organizations such as the Apple, the John Lennon Bus, RTNDA, NAB, T+L, and NFCB among others to create content as well as to lead workshops.Internationally, Ross has also had the opportunity to present at the Digital Olympic forum for the 2008 Olympiad in Beijing, P.R.C. and work with ADE's on the Global Awareness Institute in Europe. He is also one of the early developers of the Student Television Network national conference with over 2500 student attendees each year.With the goal of continuing to help students and young professionals develop their abilities as visual storytellers, whether it be journalists or filmmakers, Ross has been instrumental in challenging how his students view the world through a lens. The goal of programs such as this is to ultimately maximize their potential through developing engaging and authentic narratives, providing powerful tools and creative ideas, and preparing them for professional careers with industry standard equipment and collaborative environments.Ross has a strong background in production workflow, system design, editing and has produced various industrial videos, podcasts and short films.He has produced projects for companies like Apple Inc., EF Education, Diamond Audio Technology, ISTE, and the MA Dept. of Education.Ross works as a musician and audio engineer as well, working with Pro Tools, and Logic Pro.