Ross Macfadyen Email & Phone Number

Edinburgh, Scotland, United Kingdom

DASS is a fantastic animal charity doing amazing work across the country……*to find loving new homes for dogs which cannot be maintained in their present homes, and which might otherwise be euthanised. *To give information on every aspect of dog ownership. *To provide Veterinary Aid for those in need. *To help reduce the number of unwanted dogs by providing Neutering Vouchers. *To encourage responsible dog ownership by providing dog waste disposal bags as part of the Society’s Dog Fouling Project

Scotland, United Kingdom

London, United Kingdom

• Led and integrated the charity´s marketing and communication activities into a multi-year strategic approach to transform the organisation’s public profile and grew support for the organisation helping drive fund-raised income towards a £multi-million per year target.• Ensured a consistent, relevant and compelling narrative was projected to audiences, people with disabilities, friends and families of those with disability, donors, staff, volunteers, commissioners, governments, the media and other stakeholders both in the UK and Internationally.• Created and integrated a fully digitized approach to communications, launched new, fully accessible, website to reflect new brand and values and drive audience growth• Built, from scratch, new Internal and External Communications teams.• Scoped-out, launched and completed full re-brand of organisation integrating new brand identity and values across an International staff base of circa 6,000.• Increased substantially the reach through external media and publications to around 60 million ´hits´ in a month

Glasgow

Maidstone, Kent.

United Kingdom

• Drove the successful delivery of content creation and production teams around the UK in the provision of engaging, entertaining, relevant and compelling audio for radio broadcast, podcasts, talking books and magazines.• Transformed the flagship Talking Books service and removed the £50 membership fee to make the service free for anyone with a registered sight impairment.• Integrated the National Talking Newspaper and Magazine charity into RNIB and preserved that service for thousands of subscription-based customers across the UK - adding numerous titles to those available to many more people

Edinburgh, United Kingdom

• Provided leadership and direction as well as strategic management of RNIB Scotland.• Influenced and delivered indirect and direct services in collaboration with partner organisations which significantly impact the lives of blind and partially sighted people in Scotland.• Utilised skills in business planning, budget management, recruitment of staff, liaising with Government Ministers on devolved matters, contract negotiation and acquisition, partnership development• Invited to remain as Director, Scotland on a full time basis following my tenure but chose to return to a more familiar role with the same organisation.

Acting Head of Services - RNIB Solutions. Digital, Broadcast, Library and Reading Services across the UK including Insight - The Voice of RNIB - Freeview 730, Talking Books, RNIB Overdrive, National Talking Newspapers and Magazines

• Developed and delivered a fully integrated reading offer which meets the modern day needs of blind and partially sighted customers of all ages and technical abilities.• Worked with publishing houses, broadcast partners and other as appropriate to maximise the availability of accessible content• Increased value and grew income through services offered and which delivered other beneficial outcomes through portfolio expansion and driving value from the asset base.• Year on year increase in reach for the radio station making it the single most effective means to get the message out to blind and partially sighted people and organisations across the UK.• Achieved Broadcast Industry award recognition for innovation and programme content.

Responsible for the strategic direction and day to day operation of RNIB's radio services across the UK including Insight Radio (now RNIB Connect Radio), Insight Extra, Insight Radio Training Academy and Insight Conferences. To develop and grow these services across the UK and utilise platforms to increase reach amongst the core target audience – the 2 million people in the UK living with sight loss. To maximise new and emerging opportunities to increase reach and grow audiences and revenues inline with the Group Strategy plan.