Working with FixIts, a revolutionary repair tool that helps save money and the environment by repairing instead of replacing.✔️ DTC strategy✔️ Ads management✔️ Creative testing✔️ Shopify site development✔️ Klaviyo email flows✔️ Landing pages & CROFixIts heat-activated mouldable sticks are made from non-toxic reusable bioplastic and can fix almost anything in and out of the home.

Working with neat., an innovative and effective eco-cleaning brand, to develop and grow their e-commerce presence.✔️ DTC strategy✔️ Ads management✔️ Creative testing✔️ Shopify site development✔️ Klaviyo email flows✔️ Landing pages & CROneat. is on a mission is to make sustainable choices simpler by creating planet-positive solutions that perform brilliantly.

Strategic E-commerce Blueprinting: I devise strategies that resonate with your brand ethos and the pulse of the market.Performance Advertising: Utilizing the precision of Facebook and the reach of Google to funnel traffic into sales.Organic Growth Mastery: Employing SEO and content to captivate and retain a growing audience.Email Marketing Excellence: Crafting Klaviyo email campaigns that convert prospects and cultivate loyalty.Shopify Enhancement: Streamlining your Shopify experience to foster consumer trust and repeat business.Insightful Analytics: Harnessing the power of data to sharpen marketing tactics and escalate profits.Path-to-Purchase Optimization: Refining every customer interaction to enhance satisfaction and sales.

Working with Seoulista Beauty, multi award-winning cryo-powered beauty brand, to drive sales across digital channels.✔️ Ads management✔️ Shopify site development (complete redesign increased conversion by 100%)✔️ Klaviyo email flows✔️ Landing pages and CRO✔️ Amazon channel management✔️ Amazon advertising

Contracted to develop the digital strategy, plan and execute the launch and set up key platforms for scale in this successful snack brand making the move into the online space due to the challenging 2020 retail market.✔️ DTC - In my contract period I took the DTC business from a standing start to achieve over our targeted 5 digit monthly revenue goal.✔️ Launched online and drove revenue and customer understanding to a point that we are able to predict return on investment and continue sustainable growth. By implementing best practices and analysing customer data we improved UX and increased conversion rates, retention and life time value.✔️ Running product level profit and loss analysis and overlaying forecast and budgets allowed us to set true CPA targets based to understand how quickly we could scale. Using these inputs to set key KPIs, I evaluated best acquisition channels, audience targets and messaging and set advertising strategies based on this.✔️ Amazon - In my contract period we achieved over 130% growth on Amazon UK.Identifying easy wins on the account, I optimised the listing based on keyword research to rank for the highest volume terms to increase organic ranking; and the imagery to communicate key selling points to increase conversion. By restructuring the AMS campaign structure to focus on aggressive and defensive strategies, we could be more targeted campaign management and reporting.

Using data from both brand and Amazon platforms I set multi-stage hypothesis, which we rigorously A/B tested to drive improved Click Through Rates, Conversion Rates and retention.Overall revenue on the UK account, which was already the market leader in the category, increased by 40% thanks to more new to brand customers, increased basket value through product optimisation, increased retention through subscription and reduced customer loss to competitors after first purchase.On the US account, which was an entirely new product in a new, saturated and highly competitive market, we ran various hypotheses until identifying the one that would make the most impact. We then tested and optimised until we could scale and the account is now growing at over 100% month on month.

Having worked with both business support and commercial functions, the CEO and CFO tasked me with setting up and managing all US technical, operations and accounts functions for the US direct to consumer launch.Launching in a highly competitive new market requires a start-up mentality. My focus was on the data to run on-the-go learning, hypothesis and optimisation on all commercial functions. Using qual & quant market research to hone in on our true target segmentation, then ongoing data analysis to identify essential changes to our product and pricing proposition, my role quickly evolved to focus on digital marketing all platforms and setting us up to scale.ResponsibilitiesUsing customer survey data to optimise products and services (Strategic Data Insights)Develop and implement business model platform for forecasting & budgeting based on adaptable triggers (Strategic Business Modelling)Identify, implement and manage technical systems, ensuring they are fit for purpose and future proof (Systems Implementation & Management)Assessing and implementing processes and technologies to support customisation and personalisation (Customer Journey Optimisation)Monitoring system integration and technical optimisation, ensuring sales systems are connecting and processing correctly (Systems integrations – API’s)Website UX & technical development (Customer Journey Optimisation)CRM system set up and management (Systems Automation)Analysing data and sharing insights (Data Driven Actions )Prepare US accounts, forecasting, budgeting and analysis (Financial Management)Set and monitor key deliverables (KPI Management)Negotiating third party contracts upon setup/renewal (Business Optimisation)Managing fulfilment centre's stock control, fulfilment and scaling potential (External Team Management)Work with head office teams remotely (Internal stakeholder management)

In addition to taking ownership of the management accounting elements and processes of the business, I was able to extend this role to support the commercial functions in scaling sustainably with non margin-reducing business practices.ResponsibilitiesShopify, POS and ERP IntegrationOptimisation of existing manufacturing processPrepare with the CFO the monthly management accounts, investor reports, financial KPIs, commentary and analysisPrepare updated forecasts and analysis of results against the 4 year Business PlanSupport the CFO in analysing potential M&A and new business opportunitiesSupport the CFO in preparing for private equity investment through due diligenceSupport the Businesses and Functional Heads in product pricing decisions, managing costs, improving efficiency and preparing annual budgets, managing project costs and preparing CAPEX and investment proposalsSupport the New Product Development in pricing and evaluating new product opportunitiesManage the finance team in respect of: Bank reconciliation and cash control, credit control and sales invoice processing, rebates and accruals, invoice finance reporting and controlPurchase & Expense invoice processing and updating accruals & prepaymentsStock reconciliations, valuation and updating provisioningFixed Asset register maintenance and updating depreciationAnalysis of sales and margins by product and channelAnalysis of costs particularly product costs against standard

Derived from my passion for health and fitness, I started a business marketing and distributing healthy protein shakes with a purely digital direct to consumer business model. This proved to be successful in both engagement and sales throughout the period I ran it, the business is now in ‘maintenance mode’ while I focus entirely on the expansion of Lintbells in the US• Business planning and set up• Product and packaging sourcing• Website and social media set up and optimization• Integrating website systems with operations• Stock management, systems set up and logistics planning• End to end distribution planning and management• Running all website development and communications

Assistant management accountant to the Financial Controller, taking ownership of the Management Accounting requirements of the business including the production of timely and accurate Management Accounts and the provision of financial and non-financial decision-making information to managers.• Preparation of management accounts• Balance sheet reconciliation and cash flow forecast• Analysis of profit and loss statements to drive business decisions• Posting monthly journals maintenance of fixed asset register• Completion and submission of VAT returns to HMRC• Providing company KPI’s to department managers