Ross Mcdaniel Email & Phone Number

San Ramon, California, Us

San Ramon, California, Us

Responsible for developing and executing strategic plans that grow CooperVision share in PERC, Costco, Kaiser Permanente and CVS. These accounts represent $110M in annual sales. Additional responsibilities include working cross functionally with finance, marketing, packaging, compliance, sales operations, pricing and the field sales team.• Secured a preferred partnership with CVS Optical in 2018. This represents a ground floor opportunity for CooperVision. CVS plans on expanding to 3,000 locations.• 2018 Costco’s YTD sales are +20% or +5.6M. Kirkland sales are projected to finish at $6.3M or +113%.• In 2017 Kirkland generated $3.4M in sell-thru revenue which exceeded the projected forecast of $3.3M.• Successfully launched Kirkland brand contact lens in Costco on 10/23/16. Generated $2.6M in incremental revenue for CooperVision • Negotiated new 3-year contract with Kaiser Permanente in 1/17. Secured 4% price increase. First price increase in 6 years.• Secured clariti family of products on Kaiser Permanente formulary in 2016..• Negotiated new 3-year contract with PERC in 1/15. Secured an 8% price increase, preferred vendor status and at the same time displaced competitor. • Created, implemented and presented Corporate Account 2016 ASC breakout session. Goal was to challenge sales team to view corporate accounts from a different perspective. Breakout session was rated #1 by sales team.

San Ramon, California, Us

Provided leadership, insight, and strategic guidance to 2 Senior Area Sales managers, 7 Area Sales managers, and 1 Strategic Area manager in the Texas Market. Responsible for developing and growing $38.7M in annual sales with an expense budget of $1.6M.• Maintained Texas Region’s performance at an average of 11.5% increase in revenue annually. Sales increased from $28.5M to $38.7M in 4 years.• Strengthened a Houston territory in 2012 with the addition of a new Area Sales Representative. Area Sales Representative is currently on track for the Rookie of the Year at 110% to budget.• Promoted two Area Managers to Senior Area Managers in 2011. • Appointed Area Sales Manager to Sales Advisory Council in 2011.• Appointed Area Sales Manager to SFDC advisory team. Individual was selected to assist regions that needed additional instruction.• Facilitated several lucrative contracts: Negotiated the company’s first contract with Texas State Optical in 2011 and received Preferred Vendor designation. Collaborated with Strategic Account Manager to secure company’s first contract with OPN in 2010. Received Preferred Vendor designation in 2011. Received Vendor of the Year Honors in 2010 and 2011 with Today’s Vision. CVI share 30%. Received Preferred Vendor designation within 1st EyeCare in 2010. Current CVI share is 30%.• Continue to develop forward thinking Strategic game plans. In addition, team crafted a unique presentation to create “Economic Anxiety.” • Early adopter in implementing marketing strategies that successfully introduced new products into the Region – consistently outperformed expectations: Ranked as the #1 or #2 Region for Biofinity, Avaira, BFMF, Proclear 1 Day MF.  Top Performer in New Initiatives: PSP, CV+, and CV+ Social.

Us

One of three Directors, who successfully recruited, built, motivated, and managed the company’s United States outside Sales Team. Concurrently managed six National Accounts and four National Authorized Distributors.

Us

Aggressively marketed company products and developed strong working relations with six multi-national optical retailers throughout the United States. Worked closely with senior management, Marketing Department, and Sales to develop sales and marketing plans to offset competitive activity and competitively position company products.

Established an excellent record of performance in enhancing relationships with eye care professionals in Central and South Texas.• Successfully introduced and marketed a new and technologically advanced contact lens. -Conducted formal presentations to Optometrists and Ophthalmologists on application and efficacy of new product.• Ranked 3rd national in total sales, 1996.• Selected by senior management as Sales Trainer and conducted formal training presentations at meetings as well as new hires, 1996 – 1998.• Appointed by the V.P. of Sales and Marketing to serve on the Sales Advisory Council.

Bridgewater, Nj, Us

Successfully marketed contact lenses and lens care products through direct sales to major accounts and eye care professionals. Consistently met/exceeded established goals and received formal recognition that included:• Pinnacle Club Honors, 1992 & 1993.• Regional Sales Person of the Quarter, 3rd Quarter 1992.• District Sales Person of the Quarter, 3rd Quarter 1992 & 4th Quarter 1993.