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In charge of all product planning, innovation, design, development, testing, marketing, budgeting and sales training of the QualMobile smartphone ethnography mobile platform.

- Conceived the concept of the Over the Shoulder smartphone insight platform.- Designed and developed Over the Shoulder into the world's most powerful smartphone insight tool.- Oversaw software design and development including user experience design, overall platform architecture and development pathway.- Marketed the Over the Shoulder platform and its various partnerships.- Responsible for all day-to-day operations, team management and business operations.- Created… Show more - Conceived the concept of the Over the Shoulder smartphone insight platform.- Designed and developed Over the Shoulder into the world's most powerful smartphone insight tool.- Oversaw software design and development including user experience design, overall platform architecture and development pathway.- Marketed the Over the Shoulder platform and its various partnerships.- Responsible for all day-to-day operations, team management and business operations.- Created partnerships that have lead to numerous other software design and development businesses subsequently "spun out" of the Over the Shoulder Company.- Sold Over the Shoulder to 20|20 Research Show less

Planning Group DirectorPrimary New Business Planner, lead planning on crucial new business pitches including US Army, Wal Mart and State Farm.Key driver in FCB's shift from Traditional AOR into the Digital, Social, Mobile space. Oversaw brand strategy on brands including Kraft Mac & Cheese, Jello, Lunchables and Di Giorno, Kentucky Fried Chicken and State Farm.