• Coordinated and led bi-weekly meetings including multiple global regions (South America, Middle East, South Korea)• Coordinated bi-weekly methodology reviews and training sessions including mutliple global regions.• Planned, developed, and executed primary market research studies across several regions including Mexico, Uzbekistan, Australia, and New Zealand.• Oversaw updates on internal project tracking tools across global regions.

• Designed and programmed split-sample survey to determine interest and willingness-to-pay for vehicle-to-home and home energy ecosystem product warranties.• Executed choice-based conjoint to determine willingness-to-pay and interest in participating in vehicle-to-grid and vehicle-to-home energy programs.• Designed, programmed, and executed research to determine interest in participation and payout expectations for an energy management program.• Identified and prioritized potential headwinds that could negatively impact interest in EVs.• Designed, programmed, and executed research to determine interest among dealerships in energy ecosystem products.

• Fielded concept screening studies to determine acceptance of new vehicle form factors enabled by electric vehicle platforms.• Oversaw qualitative exploratory research to guide future product and positioning strategies for the GMC brand.• Measured initial reaction of new competitor offerings and determined their impact on GM segment share.• Completed qualitative exploration, needs-based segmentation, and willingness-to-pay conjoint studies for non-automotive products such as aerial mobility and energy storage.

• Managed quarterly global brand tracking study for OnStar and benchmarks.• Managed online research panel consisting of OnStar subscribers.• Conducted Ad Concept Tests and Ad Copy Tests for OnStar Horn and Anti-Climactic television ads.• Conducted pricing and packaging conjoint studies for reconfiguring of OnStar plans, future infotainment features, and the OnStar Guardian mobile app in the U.S., Canada, Mexico, U.K., South America, and Germany.• Executed online studies focused on early buyer experiences, data plan feature importance, in-vehicle app preferences, and reasons for renewal or cancelation of OnStar subscriptions.• Personally conducted usability tests for next generation infotainment system to inform best onboarding instructions for new car buyers.

• Conducted 26 unique research studies plus additional special issue studies regarding product design inspiration and refinement, feature contenting, engineering dynamics, new technology acceptance, and customer lifestyle immersion, utilizing central location product clinics, virtual and in-person focus groups, and online surveys.• Led cross functional meetings with design, product management, portfolio planning, marketing, and engineering to plan product clinics and other research initiatives.• Acted as liaison to management on behalf of all Global Product Research analysts, organizing meetings to collect anonymous comments and concerns to relay to management.

Edited client reports with SPSS and mTab data runs, checked reports for the Hotel report publishing, performed validations, provided Travel industry updates, checked business center reports, and tested survey links.

Created reports and updated CRM information on 500 clients to aid sales representatives by providing past purchasing decisions, correct contact information, and important notes to utilize in acquiring more sales. Aided marketing team in coordinating interviews with Chrysler management and selecting images for a special edition of Autoweek, designed to raise awareness of the steps Chrysler has taken to improve its product line.Managed comprehensive list of industry awards for Chrysler vehicles to be featured on Chrysler’s website.