I have worked for Mitchells and Butlers for 4 years across different central and brand marketing functions, currently working within the marketing team at Nicholson’s Pubs responsible for implementing our overall marketing strategy for 80 pubs. As part of this delivery I personally own the Nicholson’s drinks proposition and activation across all campaigns and key dates, using my passion for drinks to innovate our drinks offer across the gin, whisky and beer & cider categories.- Brand… Show more I have worked for Mitchells and Butlers for 4 years across different central and brand marketing functions, currently working within the marketing team at Nicholson’s Pubs responsible for implementing our overall marketing strategy for 80 pubs. As part of this delivery I personally own the Nicholson’s drinks proposition and activation across all campaigns and key dates, using my passion for drinks to innovate our drinks offer across the gin, whisky and beer & cider categories.- Brand Plan Delivery: Effective delivery of the Nicholson’s brand plan, achieving LFL sales growth and record breaking results in FY17 - a performance which has continued into this year.- Campaign and Key Date Delivery: Delivered commercial return via an experience-led, value-added strategy across multiple campaigns during the brand activity calendar with a focus on large drinks campaigns and key dates including Six Nations, St Patrick’s Day and the World Cup and across all comms channels both in-pub and digital. - Annual Gin Festivals: The pinnacle of the Nicholson’s marketing plan is the annual Gin Festival which in 2017 delivered +15% volume growth in premium gin category.- Beer Festival Innovation: Reinvigorating how we look at our seasonal beer focuses, working in collaboration with our Drinks Procurement team to tender for the right breweries to work with. - Whisky Showcases: Implementing a focus on whisky within Nicholson’s for the first time, upping our range to more than 30 whiskies and activating more than 100 events and sampling sessions with suppliers in the 2018 Showcase. - Digital: Leading on digital for Nicholson’s and developing our brand across different platforms including social, CRM, app and web. In the last year this has included launching new full-width websites across brand and pub level pages helping to increase dwell time and conversion to book within first 3 months on our brand level web pages. Show less

Working within the brand marketing team to develop and implement all aspects of the Vintage Inns marketing and promotional strategy for nearly 200 country pubs across the UK. My responsibilities included: - Vintage Inns Activation: Leading on the creation of the new food proposition trial for the brand and eventual rollout of the final menu to all of Vintage Inns. This was a staggered menu roll-out taking place over three months, working around huge logistical moving pieces such as… Show more Working within the brand marketing team to develop and implement all aspects of the Vintage Inns marketing and promotional strategy for nearly 200 country pubs across the UK. My responsibilities included: - Vintage Inns Activation: Leading on the creation of the new food proposition trial for the brand and eventual rollout of the final menu to all of Vintage Inns. This was a staggered menu roll-out taking place over three months, working around huge logistical moving pieces such as kitchen refits and a draught range review, for which I won the award for Innovation at the MAB Marketing Pride Awards 2016. - Drinks menu: Leading on the creation of the new drinks proposition and menu direction, to create a new format with a focus on promoting packaged beer and our new premium gin range, the latter of which saw a 5.9% LFL NODs uplift after the first menu analysis. Part of this was integrating the menu change alongside back bar merchandising guidelines.- Leading on Christmas and key dates: Liaising with a large range of stakeholders and internal departments including finance, creative/digital design and food development to produce POS and digital comms using a new, distinctive look and feel for the brand. - Affiliate partnerships: Working with Gourmet Society and Bookatable to develop ongoing partnerships and create innovative digital comms of VI offers to a new guest base. I also setup the affiliation with CAMRA in our pubs. - Sign up strategy: Implementing a guest data acquisition strategy, utilising in pub POS to drive guest sign ups in 2016, achieving an average of nearly 60% since introduction of the initiative. - Supplier relationships: Working with our drinks suppliers to activate new products and create RTVs for our guests – this included securing a fully supplier funded drinks menu for LN16. Show less

Working for the largest pub and restaurant company in the UK, I am personally aligned to four M&B brands, between them serving 1.3 million guests per week. I work alongside brand teams and internal departments to manage their marketing activity. My responsibilities include: - Managing the marketing campaign process from inception to completion ensuring, point of sale is developed and marketing initiatives go live in all sites to schedule.- Activity planning: ensuring all brands are on… Show more Working for the largest pub and restaurant company in the UK, I am personally aligned to four M&B brands, between them serving 1.3 million guests per week. I work alongside brand teams and internal departments to manage their marketing activity. My responsibilities include: - Managing the marketing campaign process from inception to completion ensuring, point of sale is developed and marketing initiatives go live in all sites to schedule.- Activity planning: ensuring all brands are on course to deliver dynamic campaigns that fall in line with their overall marketing strategies. - Print production: working with all brand teams to produce marketing material and point of sale into 500+ sites across the UK in the most streamlined and cost effective way. - Working closely alongside our print management company and account managers to ensure projects are delivered on time and at the most efficient cost. This included the printing of more than 800,000 POS items across four brands for the most recent menu cycle change. - CRM: managing the platforms used by each brand to communicate new initiatives and aiding sites to order brand-specific marketing materials and point of sale.- Marketing comms: assisting with briefing every pub and restaurant with details of each marketing campaign in a clear and concise method. This includes pre-empting possible problems from the ops teams and guests to reduce query noise as well as managing the responses to enquiries. - Responsible for implementing the seasonal cask ale change for the whole of MAB. Liaising with external companies and our drinks team to ensure all products and POS go live in sites on schedule. Show less

Working for a large set of barristers in Birmingham I was responsible for the marketing, PR and promotion of all company activity. My responsibilities included:- Website content management, including creating SEO-friendly copy for the news feed, increasing the traffic to the company website by 30% during my two years at the company. - Creation of weekly company eshots and mailshots. Including design, copywriting and follow up to a database of approximately 5,000 solicitors. -… Show more Working for a large set of barristers in Birmingham I was responsible for the marketing, PR and promotion of all company activity. My responsibilities included:- Website content management, including creating SEO-friendly copy for the news feed, increasing the traffic to the company website by 30% during my two years at the company. - Creation of weekly company eshots and mailshots. Including design, copywriting and follow up to a database of approximately 5,000 solicitors. - Leading on the organisation’s social media channels. Holding weekly social media workshops for staff and barristers to improve overall company usage.- Updating the client database system of 5,000 contacts for marketing usage – this included initiating the overhaul of existing system (LEX), optimising it for the use of analysing client data. - Responsible for brand management across all online and offline platforms as well as the development of each individual barristers' marketing activities.- Planning and organising all company events from inception and design of brochures or invitations, to hands-on management of the event on the day and collating feedback from attendees - events regularly exceed 100 delegates and required extensive planning, promotion and coordination. - Liaising with journalists to promote company news and marketing initiatives effectively. Show less

Assisting in the day-to-day running of an independent music PR company. Duties included constructing press releases, compiling mail-outs and writing for the website.

Working as an intern, I was able to gain experience within a multitude of roles in an independent record label, from the recording process and the promotion of new releases, to the running of a web-store.

Working backstage at small and large music events around the UK.

Working alongside the sports team to deliver sports based news stories for six weekly publications in the Staffordshire and West Midlands areas.