Ross Abraham Email & Phone Number

Southfield, Mi

Responsible for the creation and execution of a diverse portfolio of communications deliverables aimed at employees and key stakeholdersWork closely with leadership to plan and implement communication strategies that engage employees in important initiativesBring excellent reporting and writing techniques to create compelling, relevant and timely content for internal and executive communications through a diverse set of channelsSupport executive communications, including project managing and tracking presentation decks and collaborates across strategic communications to align messaging and support division-wide communications goalsDevelop original content, researches and writes speeches, talking points, video scripts and creates PowerPoint presentations for the President of Medicare Advantage for a variety of occasions; some that require sensitivityCoordinate with team members across strategic communications functions and Creative Services and to craft channel- and audience-appropriate communications and engaging complimentary visuals and ensure alignment of messages and processManaging and executing executive communications, including presentation calendarEdit and proofread communications developed across strategic communications functionDetermine and make recommendations on the overall organization of the presentations and edits the information for clarity and accuracy. Oversee the review and approval process, including edits from Senior ExecutivesServe as liaison with BCBSM Marketing Communications and other business unit communications regarding details of the speaking engagement, suggests and negotiates alternatives as neededLead discussions to develop department goals, objectives and systems

Greater Detroit Area

Oversees the strategic development and implementation of integrated campaigns that feature innovative and interactive components to audiences. Functional and thought leader for digital communicationsProject manager for new company websites and member of the rebranding committee for Emergent Holdings and AdvantasureResponsible for social media strategy and implementationSupports, and at times, leads communication efforts for entire Emerging Markets divisionResponsible for Emergent Holdings and subsidiary engagementLiaison with BCBSM and AF Group communication contacts to coordinate internal (employee) communication deliveryDevelops, implements, and oversees integrated communication planning and deliveryPrepares written executive briefs and provides creative support to events and communication projectsUtilizes creative channels to communicate and promote internal brand to employeesProduces and distributes digital content including but not limited to, infographics, publications, newsletters, videos and intranet updatesDevelops relationships with third-party vendors (agencies, freelancers) as needed to achieve project goalsResponsible for company intranet, including content, publication schedule and coordinationPlans and develops content for internal, employee events – including division-wide Town Halls; leadership meetings; and small group forumsPlans and develops content for strategic – often times, executive – presentations. This includes project management, outline development, script and speech writing and presentation designProject manager for special events and responsible for the creative aspects, budget and quality of eventsSupports key business, operational, and change management activities through creative story tellingEstablishes policies and guidelines for internal and digital communication-related activitiesEnsures and builds consistency of enterprise messages disseminated both internally and externally

Lansing, Michigan Area

Integral in the creation, daily operation, and digital promotion of the MI Team Dashboard and MIGOP.orgResponsible for unprecedented growth of all MIGOP social media networksCreate graphics and videos, manage media lists, and send press releases when neededServe as a liaison with RNC new media staff and other campaignsServe as point of contact with web developers and e-communication developersIncrease email subscribers and effectiveness of email communications using Exact Target/Salesforce and Campaign MonitorEnsure the integrity of the data stored in the Party databaseLook for new creative ways to package our messageDevelop and implement advertising strategies for web and social mediaContinued correspondence with chair of the Technology CommitteeDevelop and modify Social Media and other digital training presentations for grassrootsWordPress and Expression Engine website and microsite creation and maintenanceIntegrated strategy and worked with other departments to dramatically improve their results:Raised more money online in 2016 than previous five years combinedMore people signed up to volunteer online than all previous years of migop.org combinedIncreased number of field staff/intern resumes recruited

Novi, Mi

Built and maintained the MotherandMidwife.com website. Editor of the blog and social media pages. Drafted press releases. Developed low-budget social media advertising campaign. Created the popular Your Papou Story application: http://on.fb.me/10AkLpHStated Goals:• Create a marketable national brand name committed to creating intelligent and evocative films.• Collect a following of engaged and supportive fans worldwide for “Papou” and then ultimately Mother and Midwife Pictures, LLC.• Attract other creative talent to Mother and Midwife, LLC for future collaboration on film projects.

Novi, Michigan Area

Responsibilities included managing over 20 employees at a time during peak holiday shopping seasons, exceeding sales goals, creating shift schedules, training and coaching employees, managing stock flow from backroom to store floor, changing sales displays, opening/closing the store, recruiting new associates, improving relationships with disgruntled customers, and assisting with store remodels/relocations/and openings across the district. Traveled to Mexico, the Dominican Republic, and Guatemala on various mission trips through Family Christian Stores once a year. I also worked at the Canton, Kalamazoo, and Walker, MI stores. Created a e-mail marketing program directed towards churches while at the Novi location. Took a hiatus from the company for a short time in 2008 and again in 2012. Only worked part-time from November 2012 until May 2013.Highlights include driving the Novi location to become the most profitable per square foot of the approximately 300 stores in the company which led to promotion to the large Kalamazoo location.

Lansing, Michigan Area

Grew campaign’s database of Michigan email addresses from under 20,000 to over 100,000, the MyMitt social network from 2,272 to over 7,700, and Facebook “likes” of Mitt’s page from 51,630 to over 330,000 in 5 months. Collected 3,400 SMS subscribers, uploaded over 800 photos of supporters and volunteers, and wrote hundreds of geo-targeted Facebook posts as well as tweets and text messages to supporters while ensuring consistency in voice. Organized and redistributed data submitted from across the state and 23 victory office directors. Determined targets and messaging for event turnout, volunteer recruitment, and absentee/get-out-the-vote posts. Submitted weekly reports on opportunities for growth. The other target states benefited from the how-to guides I created. Developed content for MittRomney.com and absorbed the responsibilities of the office manager and event coordinator in the last months of the campaign.

Northville, Mi

Prepared for and helped operate weekly art gallery shows, purchasing of inventory, advertising, and helped create the e-mail marketing campaign. Assisted patrons with inquiries about featured art.

Livonia, Mi

Research, organization, client contact, drafting correspondence, documents and pleadings.

Northville, Mi

Know the rules inside and out. Be appropriately dressed at all times. Let the kids play the game. Call the game consistently. Have a good pre-game. Handle darkness, rain, and lightning appropriately. Avoid amateurish behavior. Take care of arguments.

Bachelor Of Business Administration, Management

Activities and Societies: Grand Valley State Student Senator -Member of Finance Committee - Chair of Service & Advocacy Council, President.

Business Management

Activities and Societies: Season ticket holder of Michigan football tickets. Relay for Life

Education record

Activities and Societies: National Honors Society, class Vice President, Varsity Football, Varsity Track, rec basketball, freshman soccer.