Ross Dillon Email & Phone Number

Building educational platforms on social media to accelerate awareness and demystify the science of psychedelics for Psychedelics.com.• Established a vibrant online community of over 100,000 followers on Instagram with millions of monthly views and engagements, driving brand visibility and establishing our brand as a thought leader in the industry.• Successfully grew TikTok presence to 40,000+ followers, generating over 13 Million views and 1 Million engagements in its first 6 months of operation through strategic content creation and audience engagement efforts.• Leveraged Facebook/Meta advertising strategies to drive targeted traffic to our website, optimizing ad campaigns for maximum ROI and audience reach.• Implemented social media boosting techniques to amplify organic content visibility and engagement, achieving significant increases in brand awareness and audience interaction.• Utilized AI technologies including ChatGPT, Midjourney, and Runway to streamline content production and enhance audience engagement.• Led prompt creation initiatives to generate compelling content and drive conversation around complex topics, demystifying the science of psychedelics for broad audiences.• Analyzed data trends and performance metrics to refine social media strategy, optimize content performance, and maximize audience engagement.• Collaborated cross-functionally with content creators, researchers, and industry experts to ensure alignment with brand objectives and messaging.• Stayed up-to-date of emerging AI technologies and industry trends to remain at the forefront of social media innovation and maximize campaign effectiveness.

• Created, hosting, and managing a captivating storytelling channel on TikTok within the comic book/entertainment genre, achieving organic growth with over 700,000 followers and 250 million views.• Cultivated a loyal and engaged audience through compelling storytelling and engaging content, demonstrating expertise in content creation and audience engagement strategies.• Collaborated with renowned brands such as DC Comics, HBO, Meta, and Spotify, showcasing the ability to forge strategic partnerships and leverage brand collaborations to enhance content quality and reach.• Strategically integrated brand collaborations into content creation, maintaining authenticity and relevance while maximizing brand exposure and engagement.• Demonstrated versatility and creativity in content production, utilizing a mix of visual storytelling techniques and engaging narratives to captivate audiences and drive high viewership and engagement metrics.• Stayed up-to-date of emerging trends and platform features on TikTok, adapting content strategies to capitalize on algorithmic changes and audience preferences, ensuring sustained growth and engagement.

• Directed and produced the Cannucurio video podcast, demonstrating proficiency in content creation, production, and distribution, resulting in increased brand visibility and audience engagement.• Orchestrated comprehensive social media strategies, overseeing channel management, advertising campaigns, and content creation to enhance brand presence and drive audience engagement across platforms.• Crafted compelling email marketing campaigns for company partners, employing persuasive copywriting and strategic targeting to optimize campaign performance and achieve business objectives.• Ensured optimal conference and tradeshow effectiveness through meticulous planning, coordination, and execution, maximizing brand exposure and generating valuable leads and partnerships.• Managed Google Ads campaigns with precision, allocating monthly budgets effectively to drive targeted traffic and conversions, while optimizing campaign performance through data-driven insights.• Leveraged Woo Commerce and Chargebee for seamless account management and user onboarding on the database platform, contributing to enhanced operational efficiency and customer satisfaction.• Collaborated effectively within the support team, providing assistance as needed and contributing to the overall success and growth of the organization.

Created and grew VGFGamers into one of the top social media gaming communities with over 250,000 Twitter followers.• Spearheaded the growth of VGFGamers into a premier social media gaming community, amassing over 250,000 Twitter followers through strategic content development and community engagement.• Achieved remarkable organic reach and engagement metrics, with the account generating 22 million+ organic impressions and 2.5 million+ organic engagements monthly, demonstrating a keen understanding of audience preferences and trends.• Pioneered the production of the video podcast, GHN on VGF, which garnered a dedicated audience across multiple platforms including Twitter, Apple Podcasts, Google Play, iHeartRadio, and Spotify.• Secured impressive viewership for the podcast, averaging between 10,000-15,000 live viewers per episode on Twitter and attracting an additional 10,000+ views on post-episode clips, showcasing exceptional storytelling and content delivery skills.• Translated successful content strategies from Twitter to new TikTok accounts, achieving rapid growth with 1.1 million views and over 150,000 engagements within the first 17 days of operation, demonstrating adaptability and agility in leveraging emerging platforms.• Executed comprehensive content creation and management responsibilities, including video, audio, and image editing, alongside exemplary copywriting, content curation, audience research, and community management practices.• Leveraged in-depth knowledge of video games and gaming culture to curate engaging content that resonated with target audiences, establishing VGFGamers as a leading authority in the gaming community.

• Spearheaded production and co-hosting duties for the Digital Drop Podcast, a dedicated platform aimed at empowering YouTubers and content creators to expand their reach and transition to full-time careers.• Orchestrated the growth of our social media presence to over 100,000 followers on Twitter, demonstrating expertise in audience engagement and community building within the digital content creation space.• Garnered between 2,000-10,000 listeners per episode, showcasing the podcast's widespread appeal and effectiveness in providing valuable insights and resources to its audience, driving engagement and loyalty.

Greater Nashville Area, Tn

• Successfully implemented innovative social media strategies for influencer brands I created and operated, resulting in the generation of over 2 million followers on Twitter without any advertising budget.• Achieved impressive annual metrics including 1 billion organic impressions, 50 million organic engagements, and 5 million organic link clicks, showcasing the effectiveness of the strategies in driving audience reach and engagement.• Managed and represented celebrities on social media platforms including Facebook, Twitter, Instagram, and YouTube, enhancing their brand presence and delivering high-quality content to engage and captivate their audience.• Crafted compelling press releases for events and product launches, leveraging social media channels to amplify reach and drive ticket sales for clients through targeted Facebook Ads campaigns.• Maintained a proactive approach to staying updated on SEO and social media trends and algorithm changes, ensuring relevance and effectiveness in social media strategies.• Leveraged social media presence to generate new customers for clients and developed tailored social media and brand management strategies based on their specific needs, driving brand growth and success.

Greater Nashville Area, Tn

• Operated, created content, and devised successful strategies for the TGN brand, contributing to increased brand visibility and audience engagement.• Collaborated directly with the National Basketball Association (NBA) to develop strategies for the NBA Playmakers brand, leveraging expertise to enhance brand presence and engagement within the basketball community.• Directed operations, devised strategies, and generated content for the Opposition brand, driving audience engagement and brand growth.• Worked closely with TGN/BBTV partners to produce compelling video promotions and drive traffic to their respective YouTube channels, facilitating brand collaborations and partnerships.• Covered and produced content for major events such as E3, PAX East, PAX West, and SXSW, showcasing versatility and expertise in event coverage and content creation.• Collaborated with the Huffington Post in operating the Outspeak brand on an as-needed basis, contributing to brand visibility and audience engagement.• Managed and created promotional, event, and campaign advertising through Facebook Business Manager and Twitter Advertising, optimizing ad campaigns for maximum reach and engagement.• Conducted educational social media presentations for colleagues across North America and internationally, sharing expertise and insights to enhance team performance and effectiveness.• Authored daily articles highlighting trending industry news and managed TGN’s website via Wordpress, maintaining a dynamic online presence and keeping audiences informed and engaged.

Madisonville, Ky

• Directed daily operations for Y106.9-FM, Oldies 96.7-FM, and ESPN Radio 1310-AM, ensuring smooth functioning and optimal performance of each station.• Hosted the afternoon drive show on Y106.9, engaging listeners with entertaining content and maintaining high listenership ratings.• Crafted and produced compelling radio advertisements for various clients, charities, and organizations, effectively promoting their messages and initiatives to the audience.• Programmed music playlists on a daily basis, curating content to cater to audience preferences and enhance listener experience.• Facilitated live church services on Sunday mornings, providing a platform for religious programming and community engagement.• Produced and provided commentary for high school football and basketball games, delivering captivating sports coverage to the audience.• Co-hosted and produced a weekly sports show, featuring interviews with local and professional athletes and providing in-depth analysis of sports events.• Organized and hosted live remotes, connecting with the audience and fostering community engagement.• Provided assistance to sales representatives, supporting advertising and promotional activities to drive revenue growth.• Maintained a 24/7 emergency on-call availability, ensuring seamless operations and addressing any urgent issues as they arise.• Created and managed all social media outlets for the radio stations, amplifying brand presence and engaging with the audience across digital platforms.

Bowling Green, Ky

• Produced high school sports coverage and drive-time shows on ESPN Radio 1450-AM, delivering engaging content and sports commentary to the audience.• Co-hosted and produced weekend sports programs, offering in-depth analysis and coverage of sports events and news.• Managed the show's website via WordPress and all social media platforms, ensuring a strong online presence and audience engagement.• Expanded the show's audience beyond the local demographic through strategic social media initiatives, leveraging digital platforms to reach a wider audience.• Developed and implemented social media strategies to attract individual show sponsors and increase revenue through targeted advertisements.• Conducted, scheduled, and produced live and recorded interviews with celebrities and athletes, providing compelling content and unique insights to the audience.

Greater Nashville Area, Tn

• Interned in the newsroom, focusing on the sports department at WZTV FOX 17, gaining valuable experience in media production and journalism.• Shot B-roll footage, edited audio and video segments, and wrote scripts under tight deadlines, demonstrating proficiency in multimedia content creation and storytelling.

Bowling Green, Ky

• Hosted, produced, and managed advertising for the weekend talk show "Morning VIP" on FOX Sports Radio 1340-AM, enhancing listener engagement and revenue generation.• Produced multiple games for the Bowling Green Hot Rods, the MLB Single-A affiliate of the Tampa Bay Rays, providing comprehensive sports coverage to the audience.• Produced drive-time and weekday shows, delivering compelling content and commentary to listeners throughout the week.• Expanded the show's audience beyond the local demographic through strategic social media management, increasing brand visibility and engagement.• Created, voiced, and produced station promotions and advertisements, effectively promoting station events and initiatives.• Produced high school football and basketball games, offering in-depth coverage of local sports events and creating community engagement.• Organized and conducted numerous celebrity and pro-athlete interviews via phone and in-studio, providing captivating content and unique insights to the audience.

Hendersonville, Tn

• Trained newly hired employees, ensuring they received comprehensive onboarding and were equipped with the necessary skills for their roles.• Worked in various roles within the bakery, including cashier, baker, line production, and customer service, contributing to the efficient operation of the bakery and delivering exceptional service to customers.

Bachelor Of Arts - Ba, Broadcast Journalism

Education record