Rossa Kusuma Email & Phone Number

Jakarta, Indonesia

Greater Jakarta Area, Indonesia

• Develop strategic content & creativity, maintain implementation and ensure all output will increase the customer engagement of our brand, build and improve awareness and consideration of the brand. • Managing all branding applications and any materials in the company to ensure alignment with regional branding guidelines. Ensuring creative, strong, and integrated branding in all communication channels visual identity, brand positioning, tone of voice, and brand attributes.• Develop and implement brand message in all content strategies that are aligned with FWD Brand DNA and ensure consistent implementation across internal and external communication including all activities and media placement (digital ads, KOL campaign, etc).• Develop strategy and give advice together with product management and distribution channel to create product story and communication strategy including development of marketing support, pre-and post-new product launch activities that aim to help distribution achieve their business KPI• Collect, analyze, and create reports from social media platform tracker with social listening tools including customer insight, market trends, and the competitor landscape and discuss the next strategy with stakeholders for the next upcoming action • Analyse the report and proactively seek & give ideas for developing corporate image enhancements through company profile, annual report, newsletters, brochures, website, and other publications, as well as any other branding medium• Managing the budget and all administration required for the job to be implemented on time and making reports on a regular basis

Gandaria 8 Office Tower Fl. 29Th

• Constructed a baseline for work structure and/or flow in the social media team; editorial plan,monthly report, campaign, and media placement strategy in Ismaya Group.• Plan and monitor social media and website content for all Ismaya brands.• Maintain social media presence across all digital channels.• Measure and report on the performance of all digital presence & marketing campaigns.• Create in‐house content production for promotional material.• Work alongside with PR team to maintain media partnerships & relationships with influencers.

Jakarta

• Responsible for the day-to-day management of brand social media communities across Facebook, Twitter, Instagram, etc. • Create content, social media strategy & develop channels that strengthen the brand’s community growth & engagement.• Define content strategy, communication style, and control the execution of the editorial plan.• Monitor trends & the activities of main competitors in social media and update the monthly report.• Establish & maintain relationships with Key of Influencers (KOL).Brand accomplishments: L'Oreal Paris, Shiseido, Garnier Men, HSBC, Castrol, Enervon‐C,Kerastase.

Jakarta

• Writing product descriptions that is consistent and customer friendly.• Ensure editorial content is written and presented in a format that meets web usability standards, SEO and is consistent with company information design guidelines and brand image.

Greater Jakarta Area, Indonesia

• Working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies.• Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively.

Bachelor'S Degree, Advertising, 3.6

Social Sciences