As Founder-Practitioner at Creative Grid, I deploy leading-edge business operations, transformations and technology to help creative businesses focus, scale and adapt. To learn more about what we do, head over to our website via the link at the top of my profile.

My passion project for almost 15 years, I have built Pink Mist into one of the leading punk rock, hardcore, and experimental music promoters in the capital. In that time I have promoted hundreds of events ranging in size from 50 to 2,500 people and have worked many of the most exciting acts on the global punk underground, including Slaughter Beach Dog, Tigers Jaw, AJJ, Show Me The Body, Gouge Away, Turnstile, The Armed, Modern Baseball, Pup, The Get Up Kids, Joyce Manor, Nails, Spanish Love… Show more My passion project for almost 15 years, I have built Pink Mist into one of the leading punk rock, hardcore, and experimental music promoters in the capital. In that time I have promoted hundreds of events ranging in size from 50 to 2,500 people and have worked many of the most exciting acts on the global punk underground, including Slaughter Beach Dog, Tigers Jaw, AJJ, Show Me The Body, Gouge Away, Turnstile, The Armed, Modern Baseball, Pup, The Get Up Kids, Joyce Manor, Nails, Spanish Love Songs, TTNG, Turnover, Pianos Become The Teeth, Pissed Jeans, Earth, Foxing, Hot Water Music, Letlive, State Champs, The Smith Street Band, Bouncing Souls, Into It. Over It, and many more. As my career has progressed Pink Mist has fulfilled an important role for me, keeping me grounded in legitimate culture, accountable to real artists and directly connected to both the audience and the raw commercial realities of making live events happen, all of which I have found incredibly valuable in maintaining a certain clarity of perspective. Show less

In my pivotal role as Vice President of Transformations at Vice Media Group, I spearheaded global transformation initiatives, partnering closely with the leadership teams across diverse business lines. This tenure was marked by navigating the company through periods of significant upheaval, including leadership transitions, Chapter 11 bankruptcy, and the eventual sale of the business. These challenges underscored the importance of resilience, flexibility, and the ability to secure positive… Show more In my pivotal role as Vice President of Transformations at Vice Media Group, I spearheaded global transformation initiatives, partnering closely with the leadership teams across diverse business lines. This tenure was marked by navigating the company through periods of significant upheaval, including leadership transitions, Chapter 11 bankruptcy, and the eventual sale of the business. These challenges underscored the importance of resilience, flexibility, and the ability to secure positive outcomes under pressure, including:• Strategic ERP Overhaul: Orchestrated a comprehensive evaluation of our complex, costly ERP system, devising a streamlined roadmap for technology reduction. This strategic initiative is on course to save the company over $2 million annually within a two-year period.• Process Playbook for Content Partnerships: Developed an in-depth playbook covering the full lifecycle of content partnerships, from ideation through to archiving. This playbook has become essential for managing and enhancing the efficiency and creativity of such projects.• Change Management Leadership: Instituted company-wide change management frameworks, fostering a culture of continuous improvement. This initiative ensured cohesive change management processes across the organisation, enabling consistent growth and adaptability.• Strategic Business Repositioning: Led the strategic redefinition of VMG's value proposition and product suite to align with the evolving needs of our clients, focusing on a more upstream selling model. This involved deep collaboration with cross-functional leadership teams to propose a comprehensive organisational restructuring.• Organisational Strategy: Focused on aligning VMG's operational and strategic goals with market dynamics and client expectations. This effort involved reimagining our service offerings and internal structures to reduce complexity and empower teams. Sadly, these last two points differed from our new owner's vision. Show less

As Vice President of Transformation at VMG's creative agency, Virtue Worldwide, I led both the agency's transformation and operations, driving global business initiatives that streamlined operations and maximized client satisfaction. Notable achievements include:• Led a successful global business transformation initiative, consolidating 22 individual business units into four regions operating on a unified global process and policy. This effort improved client access to global… Show more As Vice President of Transformation at VMG's creative agency, Virtue Worldwide, I led both the agency's transformation and operations, driving global business initiatives that streamlined operations and maximized client satisfaction. Notable achievements include:• Led a successful global business transformation initiative, consolidating 22 individual business units into four regions operating on a unified global process and policy. This effort improved client access to global perspectives and facilitated the fluid sharing of resources, as well as enabling best-cost-location for both contingent and FTE talent.• Designed and aligned global workflow for the first time in the business's history, leveraging consultation with key stakeholders to facilitate effective adoption of this new system.• Aligned all operational and financial data into a single global architecture, enabling transparent working practices and ensuring that creative work was closely aligned with commercial reality.• Implemented Adobe Workfront as the global system of record for operations and workflow, including process design, integration design, system configuration documentation, training, adoption, and optimization.• Consolidated all training materials, assets, templates, and credentials into a single, accessible global repository, streamlining operations and improving user experience.• Redesigned global onboarding with the aim of driving retention and reducing training costs, creating an effective and engaging onboarding process.These achievements demonstrate my ability to drive transformational change, improve operational efficiency, and create value for clients and stakeholders. Show less

As Global Lead of Old Blue Last Beer, a joint venture between Vice Media Group and ABInbev, I oversaw the successful launch of a beer brand targeted at millennial audiences. Notable achievements include:• Led the joint process of creating the product, overseeing the development of both the liquid and packaging, as well as the creation of brand assets associated with the product.• Liaised with distributors to secure distribution in both the UK and US, and led the sales… Show more As Global Lead of Old Blue Last Beer, a joint venture between Vice Media Group and ABInbev, I oversaw the successful launch of a beer brand targeted at millennial audiences. Notable achievements include:• Led the joint process of creating the product, overseeing the development of both the liquid and packaging, as well as the creation of brand assets associated with the product.• Liaised with distributors to secure distribution in both the UK and US, and led the sales operation across both markets, resulting in the sale of over a million units of beer in three years from a standing start.• Achieved a brand awareness of 62.2% in our target market (18-34 year-olds in key metropolitan areas) in the UK through a successful brand marketing drive, based on a survey of 2000 consumers by Censuswide.• Secured distribution through all major UK beer distributors, including Matthew Clark, Venus, C&C, Hills Prospect, and LWC, and secured supermarket listings in ASDA and Tesco.• Sold the beer into over a thousand venues in New York and the UK, including prestigious locations such as the Yankees Stadium, Music Hall of Williamsburg, and Brooklyn Bowl in NYC and O2 Arena, Ministry of Sound, The Troxy, The Garage, Rock City, Clwb Ifor Bach, and Motion in the UK, as well as over a dozen festivals in the UK and US.• Successfully managed the operations of a complex joint venture that incorporated a global youth media brand and three different business units inside the world's largest brewer, as well as partners at third-party breweries and distributors. Managed stakeholders and executives and board-level personnel of both companies.These achievements demonstrate my ability to successfully launch and market a product, manage complex business units, and achieve results in a competitive and dynamic industry. Show less

As a visiting lecturer at the University of the Underground, I designed and delivered an eight-part module on Cultural Entrepreneurship for the Master's program in Design of Experiences. The program focuses on empowering students to become cultural leaders who can catalyze social change through design, art, and technology. I found the experience immensely rewarding, as it allowed me to codify and further explore the frameworks and learnings I had developed during my career. The University of… Show more As a visiting lecturer at the University of the Underground, I designed and delivered an eight-part module on Cultural Entrepreneurship for the Master's program in Design of Experiences. The program focuses on empowering students to become cultural leaders who can catalyze social change through design, art, and technology. I found the experience immensely rewarding, as it allowed me to codify and further explore the frameworks and learnings I had developed during my career. The University of the Underground is an international postgraduate institution based in Amsterdam, founded by designer and filmmaker Dr. Nelly Ben Hayoun. Show less

As Head of Ticketing at DICE, a challenger ticketing and live music discovery platform, I was responsible for building the operational infrastructure around the technology from the ground up, taking it from it’s seed round to a wildly successful series A. Notable achievements include:• Designed and executed all ticketing processes and policies, including the management of inventory, access control, client support, and fan support, putting the fan at the center of the experience for the… Show more As Head of Ticketing at DICE, a challenger ticketing and live music discovery platform, I was responsible for building the operational infrastructure around the technology from the ground up, taking it from it’s seed round to a wildly successful series A. Notable achievements include:• Designed and executed all ticketing processes and policies, including the management of inventory, access control, client support, and fan support, putting the fan at the center of the experience for the first time.• Acted as product manager on several key technical projects, including the creation of DICE's proprietary back-end inventory management system, ticket transfers, and live ticketing, which enabled purchases on the DICE app to be reflected in a venue's access control system in real-time, both of which were firsts in the ticketing industry.• Built out the accounts, fan support, and client support services teams, as well as Team DICE, the platform's on-the-ground team of brand representatives and access specialists.• Successfully led tender processes that secured the business's first high-profile venue agreements, including Islington Assembly Hall, a milestone that would begin a trend of high-profile venue deals.• Beat out competitors like Ticketmaster, Eventbrite, and AXS to win Best Ticketing Company at the 2016 Music Week Awards, barely 18 months after we launched.These achievements demonstrate my ability to build and lead teams, design and execute processes, and drive innovation and success in a competitive industry. Show less

As Head of Events & Venues at VICE UK, I contributed to the company's expansion across the UK and Europe by producing experiential events for global clients, managing those client relationships and working with top promoters and agents in the music industry to deliver a world-class events program across an portfolio of five venues.My achievements include:• Developing VICE's experiential offering from a leading-edge upstart to an experiential agency delivering events for global… Show more As Head of Events & Venues at VICE UK, I contributed to the company's expansion across the UK and Europe by producing experiential events for global clients, managing those client relationships and working with top promoters and agents in the music industry to deliver a world-class events program across an portfolio of five venues.My achievements include:• Developing VICE's experiential offering from a leading-edge upstart to an experiential agency delivering events for global clients such as Levis, Dr. Martens, Converse, Ford, Unilever, Lacoste, Marshall, and Philips.• Professionalizing VICE's pub and music venue, The Old Blue Last, leading to a 35% increase in gross revenue in year 1 and the opening of five further sites in subsequent years (Birthdays, The Windsor Castle, Kamio, The Stillery, and Scrutton Street Studios).• Oversaw the branding and launch of Birthdays, a venue, club, bar, and restaurant in Dalston that became Ground Zero for cutting-edge culture in London and one of the hottest underground venues in the world, with its 200-capacity live room hosting performances by the likes of Iggy Azalea, Lizzo, Bloc Party, and Killer Mike.• Built out a five-person team and associated events and venue management systems that facilitated the delivery of over 100 events a month at its peak.In this role, I played a key part in establishing VICE as a leader in experiential marketing and events, while also expanding the company's venues and events program to become some of the most popular and well-regarded in the industry. Show less

As Promotions Manager for The Boileroom, a brand new 200-capacity venue in Guildford, I was responsible for establishing the venue on the UK gig circuit by building relationships with live music agents and promoters. Additionally, I established all events management policies and procedures and implemented key marketing channels.My achievements include:• Delivered a program of 30 events per month in one of the most challenging live music markets in the UK, with 70% of events… Show more As Promotions Manager for The Boileroom, a brand new 200-capacity venue in Guildford, I was responsible for establishing the venue on the UK gig circuit by building relationships with live music agents and promoters. Additionally, I established all events management policies and procedures and implemented key marketing channels.My achievements include:• Delivered a program of 30 events per month in one of the most challenging live music markets in the UK, with 70% of events promoted in-house due to the lack of independent promoters in the Guildford area.• Established The Boileroom as a well-loved and successful spot on the national touring circuit, as well as a much-loved local institution with strong connections to the community and other creative institutions.• Created a cloud-based show management system - a rarity at the time - that remains in place 15 years later and has been adopted by almost a dozen other small venues.• Led all venue marketing and promotions activity, successfully building a market for even the most left-field artists, attracting audiences typically only found in major cities. Show less