Ross Allmark Email & Phone Number

London, GB

London Area, United Kingdom

As Founder-Practitioner at Creative Grid, I deploy leading-edge business operations, transformations and technology to help creative businesses focus, scale and adapt. To learn more about what we do, head over to our website via the link at the top of my profile.

London

My passion project for almost 15 years, I have built Pink Mist into one of the leading punk rock, hardcore, and experimental music promoters in the capital. In that time I have promoted hundreds of events ranging in size from 50 to 2,500 people and have worked many of the most exciting acts on the global punk underground, including Slaughter Beach Dog.

London, England, United Kingdom

• In my pivotal role as Vice President of Transformations at Vice Media Group, I spearheaded global transformation initiatives, partnering closely with the leadership teams across diverse business lines. This tenure was.
• Strategic ERP Overhaul: Orchestrated a comprehensive evaluation of our complex, costly ERP system, devising a streamlined roadmap for technology reduction. This strategic initiative is on course to save the company.
• Process Playbook for Content Partnerships: Developed an in-depth playbook covering the full lifecycle of content partnerships, from ideation through to archiving. This playbook has become essential for managing and.
• Change Management Leadership: Instituted company-wide change management frameworks, fostering a culture of continuous improvement. This initiative ensured cohesive change management processes across the organisation.
• Strategic Business Repositioning: Led the strategic redefinition of VMG's value proposition and product suite to align with the evolving needs of our clients, focusing on a more upstream selling model. This involved.
• Organisational Strategy: Focused on aligning VMG's operational and strategic goals with market dynamics and client expectations. This effort involved reimagining our service offerings and internal structures to reduce.

London, England, United Kingdom

• As Vice President of Transformation at VMG's creative agency, Virtue Worldwide, I led both the agency's transformation and operations, driving global business initiatives that streamlined operations and maximized.
• Led a successful global business transformation initiative, consolidating 22 individual business units into four regions operating on a unified global process and policy. This effort improved client access to global….
• Led a successful global business transformation initiative, consolidating 22 individual business units into four regions operating on a unified global process and policy. This effort improved client access to global.
• Designed and aligned global workflow for the first time in the business's history, leveraging consultation with key stakeholders to facilitate effective adoption of this new system.
• Aligned all operational and financial data into a single global architecture, enabling transparent working practices and ensuring that creative work was closely aligned with commercial reality.
• Implemented Adobe Workfront as the global system of record for operations and workflow, including process design, integration design, system configuration documentation, training, adoption, and optimization.

London, United Kingdom

• As Global Lead of Old Blue Last Beer, a joint venture between Vice Media Group and ABInbev, I oversaw the successful launch of a beer brand targeted at millennial audiences. Notable achievements include:
• Led the joint process of creating the product, overseeing the development of both the liquid and packaging, as well as the creation of brand assets associated with the product.
• Liaised with distributors to secure distribution in both the UK and US, and led the sales… Show more As Global Lead of Old Blue Last Beer, a joint venture between Vice Media Group and ABInbev, I oversaw the successful.
• Liaised with distributors to secure distribution in both the UK and US, and led the sales operation across both markets, resulting in the sale of over a million units of beer in three years from a standing start.
• Achieved a brand awareness of 62.2% in our target market (18-34 year-olds in key metropolitan areas) in the UK through a successful brand marketing drive, based on a survey of 2000 consumers by Censuswide.
• Secured distribution through all major UK beer distributors, including Matthew Clark, Venus, C&C, Hills Prospect, and LWC, and secured supermarket listings in ASDA and Tesco.

Amsterdam, North Holland, Netherlands

As a visiting lecturer at the University of the Underground, I designed and delivered an eight-part module on Cultural Entrepreneurship for the Master's program in Design of Experiences. The program focuses on empowering students to become cultural leaders who can catalyze social change through design, art, and technology. I found the experience immensely.

London

• As Head of Ticketing at DICE, a challenger ticketing and live music discovery platform, I was responsible for building the operational infrastructure around the technology from the ground up, taking it from it’s seed.
• Designed and executed all ticketing processes and policies, including the management of inventory, access control, client support, and fan support, putting the fan at the center of the experience for the… Show more As.
• Designed and executed all ticketing processes and policies, including the management of inventory, access control, client support, and fan support, putting the fan at the center of the experience for the first time.
• Acted as product manager on several key technical projects, including the creation of DICE's proprietary back-end inventory management system, ticket transfers, and live ticketing, which enabled purchases on the DICE.
• Built out the accounts, fan support, and client support services teams, as well as Team DICE, the platform's on-the-ground team of brand representatives and access specialists.
• Successfully led tender processes that secured the business's first high-profile venue agreements, including Islington Assembly Hall, a milestone that would begin a trend of high-profile venue deals.

Shoreditch, London

• As Head of Events & Venues at VICE UK, I contributed to the company's expansion across the UK and Europe by producing experiential events for global clients, managing those client relationships and working with top.
• Developing VICE's experiential offering from a leading-edge upstart to an experiential agency delivering events for global… Show more As Head of Events & Venues at VICE UK, I contributed to the company's expansion.
• Developing VICE's experiential offering from a leading-edge upstart to an experiential agency delivering events for global clients such as Levis, Dr. Martens, Converse, Ford, Unilever, Lacoste, Marshall, and Philips.
• Professionalizing VICE's pub and music venue, The Old Blue Last, leading to a 35% increase in gross revenue in year 1 and the opening of five further sites in subsequent years (Birthdays, The Windsor Castle, Kamio, The.
• Oversaw the branding and launch of Birthdays, a venue, club, bar, and restaurant in Dalston that became Ground Zero for cutting-edge culture in London and one of the hottest underground venues in the world, with its.
• Built out a five-person team and associated events and venue management systems that facilitated the delivery of over 100 events a month at its peak.In this role, I played a key part in establishing VICE as a leader in.

Guildford, England, United Kingdom

• As Promotions Manager for The Boileroom, a brand new 200-capacity venue in Guildford, I was responsible for establishing the venue on the UK gig circuit by building relationships with live music agents and promoters..
• Delivered a program of 30 events per month in one of the most challenging live music markets in the UK, with 70% of events… Show more As Promotions Manager for The Boileroom, a brand new 200-capacity venue in.
• Delivered a program of 30 events per month in one of the most challenging live music markets in the UK, with 70% of events promoted in-house due to the lack of independent promoters in the Guildford area.
• Established The Boileroom as a well-loved and successful spot on the national touring circuit, as well as a much-loved local institution with strong connections to the community and other creative institutions.
• Created a cloud-based show management system - a rarity at the time - that remains in place 15 years later and has been adopted by almost a dozen other small venues.
• Led all venue marketing and promotions activity, successfully building a market for even the most left-field artists, attracting audiences typically only found in major cities. Show less