Strategic business planning, product development, and global marketing analysis. Encompassing sustainable forestry management, lean manufacturing, distribution channels, project management, and onsite training. AIA REP , AIBC REP.

Identify viable manufacturers of value added Peruvian Forest Products capable of successfully exporting to North American markets. Establish direct initial contact between exporting Peruvian manufacturers and at least 3 potential importers in North America. Supply technical advice regarding manufacturing new value added products and the utilization of lesser known species. Develop 5 day (90 minutes/Day) interactive (Zoom) virtual tours from Forest to Port between vertically integrated manufacturer and 10 - 15 North American Designers and Architects. Revise Prom Peru 2022 International Exhibition schedule so as to be more focused on Niche market decision makers.

Introduce a diverse range of Peruvian FSC 100% forest products into International markets. Assess risks and potential business opportunities, provide effective counsel to corporate executives. Responsible for identifying and prioritizing new market opportunities, developing core messaging, and executing comprehensive sales and marketing programs to increase awareness and market share in N. America. and Europe.

Introduce and implement a vertical Integration business development plan. Develop target markets. Promote brand and core differentiators through strategic business relationships. Develop collaborative educational programs. Expand product line. Increase revenue/profitability.

Prepared independent observation reports requested by the Lagoons Condominium Strata Council for phase 1 and 2 of envelope renovations. Worked with property management, owners and GC’s on site supervisor.

Start up pallet manufacturer and hardwood sawmill. Developed customer base in Nova Scotia, PEI and Newfoundland for Heat Treated hardwood Export Pallets. Re-defined company manufacturing process to incorporate value added products including bagged firewood, kitchen cabinet components, export flooring blanks, bagged hardwood shavings and pulp chips. Prepared a detailed Margin Analysis Report based on proposed value added expansion.

Develop maintain and improve business relations with all customers of the Company. Develop the company’s image in the Atlantic provinces. Drive the domestic business growth of the company in the Atlantic Provinces. Seek out and target new customers and new sales opportunities. Identify strategies to increase sales rate. Initiate action plan to approach and secure new business for the Company. Develop value added products based on current market demands. Plan and execute respective wholesale and retail marketing strategies. Develop and maintain sales strategy. Confer and take part with Executive Team in constituting and pursuing appropriate schemes for continuous growth of the company.

Represent and consult to multiple clients domestically and internationally for forest products. Issues addressed include product development,"green" technology and environmental impacts.

Researched and prescribed proprietary products for installation of hardwood flooring over concrete base for 33 storey $600M Luxury Condominium, 10 Rittenhouse Square. Wrote specifications for architects of record. Secured $40M overlapping manufacturer’s warranty. Managed $5M budget. Acted as a daily liaison between developer, architects, GC and union labor. Prepared daily QC installation reports and on site material usage reports for owners, manufacturing suppliers, architects and GC. Oversaw all installations and Punch list inspections for owners and architects.

Managed all Sales & Marketing functions for company FSC and non FSC pre-finished hardwood flooring for Canada and the US. Introduced 10 exotic hard species to North American market. Advised grades and dimensions specifically targeted for North American market including use of Ecologic "Eco" grade, generating over 20% saving in use of natural resources and increased overall sales profitability 35%. Clients included Tarkett Canada, Tarkett USA and Home Deport Canada, Inc.

Managed all sales and marketing functions for company flooring products into Canada and US. Developed Baltic White Birch solid hardwood flooring program, marketing materials throughput the North American market utilizing Planchers Mistral finish and brand. Advised development and modernization of plant and equipment, and sourcing of rough lumber. Clients in North America included Planchers Mistral, Tarkett Canada, Tarkett USA and Armstrong Burce / Hartco.

$15M hardwood floor manufacturer. Managed all domestic and international sales, purchasing and marketing in Ireland, England, Japan, Canada and USA. Developed annual sales from less than $1M to more than $15M over nine-year period while maintaining 25% profit margin over sales. Direct vendor to Home Depot in Canada since 2006. Managed up to 10 direct reports.

Managed coast-to-coast domestic territory for wholesale sales for boards, moldings and molding blanks in solid and finger jointed Red Oak and Yellow Poplar. Extensive travel related to export sales of $4M average annual sales and $3M in domestic sales

Led all export sales of edge-glued hardwood and softwood panels to Kitchen Cabinet and furniture manufacturers in England, Ireland, Holland and Denmark. Managed all purchasing of rough grade softwood and hardwood lumber. Coordinated production and expedition of orders and oversaw all overseas freight forwarding and international bank documentation.

$450M wholesale distribution yard. Purchased all hardwood lumber for back-to-back $2M sales and $6M distribution yard inventory. Responsible for hardwood and softwood lumber sales management in nine Caribbean countries as well as England, Ireland Germany and Holland realizing $4M in sales.

Established and maintained a custom Inventory Control System for the company’s 6M BdFt rolling inventory. Additional duties also included supervision of Dry Kiln, Grading Green and Kiln Dried Lumber.