Ross Bjella Email & Phone Number

Alithias - Employee Driven Healthcare. Alithias provides self-insured employers a program proven to reduce the healthcare costs. Our unique web based interface enables employers to understand their data and allows our Care Navigators to efficiently engage employees to support their healthcare decisions. The result is thousands of dollars in healthcare cost savings to both employers and their employees. We count TPAs, insurance companies, self-insured employers, business coalitions, school districts and consultants as our client partners giving us access to >80,000 lives. We can support most companies with employees across the U.S.

Kelyniam is medical device manufacturer specializing in 3D printing and CAD of medical devices, currently focused on the custom cranial implant market. In 2010-12 I helped Kelyniam through the 510K approval process, their ISO 13485 certification and setting up the sales organization. I re-engaged with the company in late 2017 to lead a turnaround effort and became Chairman and CEO in December. I am excited to again work with this team as we expand the product line and establish proper business controls to position the company for long term success.

Pharmexsys is a management consulting firm primarily focused on helping emerging pharmaceutical companies enter the U.S. market by select the right 3PL partner, State licensing support, packaging solution and supply chain strategy. Nearly all of my clients come from referrals and I will freely share my network of contacts and help prospective clients through immediate issues. Most initial engagements are at little or no cost - my goal is to have long term relationships. My clients also include 3PLs looking for strategic solutions, management support and leadership experience. Recent clients include Ionis Pharmaceuticals (specialty / orphan / 3PL), Apollo Pharmaceuticals (generic injectables / 3PL), Horizon Pharmaceuticals (branded / specialty / 3pL), Supernus (branded / 3PL), Relypsa (specialty / 3PL), Alkermes (3PL selection) Smith Medical Partners (strategy) and other 3PL service providers (strategy and management support).

I was recruited by the President to lead the sales effort at this (then) $27M business process outsourcing company. The company had 22 clients and was adding 2 new clients per year but was not replacing lost clients fast enough. • Restructured the sales organization and executed a new strategy that increased new client acquisition >1000% from 2 per year to >2 per month. Promoted to President when the owner bought out other family members and took a corporate position overseeing other divisions. The company had two years of declining profits due to client losses and the brand was not differentiated in the market. • Held all P&L responsibility for this 300 employee division that distributed >$7B of product annually from distribution centers in TN and CA. • Increased service margins >20% and operating margins >50%; grew net profit >10X from <$500K to >$5M in 3 years• Established a corporate presence in India that resulted in capturing >60% of the business from that country • Led a rebranding campaign that repositioned the company from a warehousing and logistics support operation to a full-service business process outsourcer • Executed a strategic planning process that resulted in launching new, profitable services• Developed a management team that led DDN to become the fastest growing business in the segment while competing against UPS, Cardinal Health and Amerisource Bergen.

Us

Responsible for sales of all cardiovascular products for this $250 million subsidiary encompassing 22 Districts and 3 regions. Worked collaboratively with marketing, manufacturing, operations, finance, IT and HR to determine personnel needs, develop sales strategies and forecasts, create incentive programs, set and allocate sales objectives, identify market opportunities and resolve customer problems. Managed a 250 person national sales team through 5 direct reports. Developed and executed acquisition and partnership strategies for U.S. and international initiatives to build the product pipeline. Responsible for leading a Product Management team in brand management and forecasting sales for 5 promoted brands and >100 SKUs with total sales >$70MM.

Dublin, Coolock, Ie

• Led every major promoted product under my direction (Acular®, Polytrim®, Elimite®) to the leading market share position in their respective categories• Created a unique program with the American Academy of Pediatrics that focused on eye and skin care for children. Recognized for creative and effective marketing campaigns for Acular® and Opticrom® • Conducted sales training programs and managed all sales communications for a 125 member sales force.

Chaska, Mn, Us

Mba, Marketing, Finance

Bs, Biology

Master Of Business Administration - Mba, Marketing