Graphic design, marketing management, and brand development for two customer facing product lines: Joyibles and ioVia, in a fast-paced, collaborative team environment.• Strategy, design, and execution of both brands including branding, packaging, website design, sales collateral, email marketing, and team/vendor coordination• Launch of Joy Bombs candy in Colorado and Massachusetts markets including packaging design, website and all marketing assets• Art Direction for external design and social media contractors for packaging design support, advertising campaigns, and weekly social media content creation using the Asana project management platform• Email marketing using Benchmark, including strategy calendar planning, on brand design, content management, and execution

Strategized, designed, and executed all marketing, advertising, and brand initiatives with the VP of Operations and the Director of Sales. Responsibilities include; • SEO strategy, development, and execution• Developed new brand design guidelines based on existing look & feel • Web design, development, and management of external coding team• Blog development and execution including 28 articles in the Knowledge Drop Series, an SEO-driven cultivation resource. Achieved 1-3 qualified leads a day from 1-3 per month. • Weekly email campaign strategy, design & execution created to share our expertise and create sales funnels• Pay-Per-Click Google Adwords Campaigns designed to generate sales funnel contact form leadsGoogle Analytics tracking and reporting to executives • National trade show planning and coordination, including all marketing assets, presentations, sales funnels, and merchandise giveaway contests• Print advertising for magazine placementDesign and development of four customer-facing product brands:
Midz, Luna’s CannaCulture, Rasta Ronnies High Grade, and Seven Five Farm• Strategized, designed and launched each brand with support from the VP of Operations and Director of Sales. • Midz and Luna’s Cannaculture brand development from logo and packaging design to store shelves in 240+ medical dispensaries in Oklahoma• Rebranded Seven Five Farm and expanded products from bulk supply to Eighth Jars, and PreRolls. • Brand strategy, planning, and execution of all four brands from logo and website design to sales collateral, Leaflink content management system support, and social media channels• Packaging design for all four brands, including production coordination, and new product development• Development and design of all sales assets and business collateral to support sales teams• Development of email marketing campaigns for all brands using Mailchimp• Merchandising, advertising strategy, and management of social media content creation

Design and execution of marketing, events and branding for Bentgate Mountaineering and Golden Bike Shop• Design and coordination of monthly ad campaigns in Freeskier, Backcountry, Alpinist, Elevation Outdoors Magazine 
and local guidebooks. • Partnered with brands like Black Diamond, Scarpa, BCA and local guide services to create weekly in-store community driven events, athlete clinics, demo programs, and more.• Designed and executed email marketing campaigns using MailChimp• Planned, shot, and edited multiple product review videos, a trail running video, and a Never Summer Factory Tour. • Took action photography of employee’s rock climbing, backcountry skiing, trail running, etc. • Planning, marketing and coordination of Bentgate’s yearly ski season kickoff events - customer-focused winter pre-season parties featuring a ski expo, live music, breweries, games, movies, and raffles. Attended by over 40 brands and 500+ customers.

Design collateral for Prudential's direct marketing department. Projects include request for proposals, website design and marketing collateral.

Maintain and design layouts for Travelers.com and subdomains. Also handle user interface and experience.

Design collateral for four major bicycling brands; Cannondale, GT, Schwinn and Mongoose. Projects include production of trade show signage, advertising, sell sheets, and banners. All design was produced according to brand specific look and feel.

Executed final design and production of marketing promotions for Schick including freestanding inserts, banners, posters, magazine ads and direct mailers. Tent design and event signage for the Schick-sponsored 2007 AVP Volleyball Tour. Animated banners, website design, and photo redemption pages produced for multiple Schick brands. Design of various Schick holiday and bonus packaging, and POP displays. Promotional videos created for the “Dane Cook Revealed” tour pitch presentation and Amplitude self-promotion. Advertising for ‘Mike and Ike’ brand candy including web banners, magazine ads, event signage and sell sheets. Creative support on design pitch for 2009 ‘Mike and Ike’ website re-launch. Website design support for Pilot Pen’s website re-launch. Worked with printers to secure timelines, printing specs and quotes.

Publication layout for a resort real-estate magazine. Created style sheets and templates for first issue. Design and production of Resortica.com, including detailed instruction for flash developer and construction of the HTML version. Design of Resortica corporate identity and direct mail promotions.

Design of GE Consumer Finance division internal newsletter masthead and email blasts. Production of 3D illustrations for the opening spread of 2003 Barnes Group Inc. Annual Report. Comprehensive design for 2004 Barnes Group Inc. Annual Report. 3D illustrations for Guideposts direct mail materials.