Passionate and results-driven Head of Marketing with a track record of building a strong brand and driving customer acquisition.At MATE internet + mobile, I lead the transformation of our marketing strategy, focusing on highly trackable marketing activity that optimises the customer journey and delivers measurable results.- Digital acquisition: Responsible for managing targeted campaigns that attract high-quality leads and convert them into customers.- Brand building: Developing strategies to build a strong, memorable brand in a crowded market.- Marketing leadership: Manage a talented team specialising in key areas of our strategy including customer lifecycle, channel marketing, digital marketing, and creative development.- Data-driven decisions: Foster a data-driven marketing approach, ensuring every investment is focused on acquisition.- Cross-functional collaboration: Developing strong relationships with sales teams, ensuring marketing efforts seamlessly support and exceed sales goals.

Primarily responsible for energising, shaping and leading MATE's customer engagement strategy plan targeting customer acquisition, retention and customer loyalty in line with market trends in behaviour, needs and expectations.Managed MATE's online and internal presence across social media, web and customer service content, including CRM, Loyalty, Lifecycle and Win-Back marketing. This also encompassed a complete website relaunch.

Primarily responsible for shaping and developing MATE's customer communication, both internally and externally.Developed and implemented communication across various channels including customer workflows, and ongoing lifecycle communication such as EDMs. Responsible for creating engaging and educational content (e.g., blog posts, social media, email marketing) that resonated with both current and potential customers. Also managed and optimised our complete online presence, from the MATE website and social media platforms, to external customer review platforms to ensure a seamless customer experience.Collaborated heavily with cross-functional teams in the business including sales, operations and customer service to ensure consistent messaging and a unified customer journey.

Content creator for Urban Wordsmiths, a full service copywriting agency specialising in the real estate sector.Provide words for house listings, specialising in content that attracts, excites, and draws readers.

Web and Communications Officer at MARCS Institute for Brain, Behaviour and Development, an interdisciplinary research institute of Western Sydney University* Primarily responsible for maintaining the online presence and coordinating the promotion and marketing of the Institute.* Responsible for strategy and operational activities as well as identifying opportunities for improvement.* Advising on and coordinating the development and implementation of promotional material and communication strategies.* Managing social media channels for MARCS including Twitter, Facebook, YouTube, LinkedIn and Google+.

Mobility Editor working on Australian online publication Good Gear Guide (formerly known as PC World Australia). Also contributing mobility content for ARN (Australian Reseller News), both online and print.Responsible for complete editorial control of mobile phones and mobile communication section including writing, uploading and tracking content through online content management systems, obtaining review product, attending media launches, liaising with product managers, and producing a wide range of content including reviews, news, feature articles, buying guides and tutorials.

Section editor working on online publications PC World Australia and Good Gear Guide and also contributing to enterprise titles Computerworld, Techworld and CIO Australia.Responsible for complete editorial control of mobile phones and mobile communication section including writing, uploading and tracking content through online content management systems.

Section editor/senior technical journalist working on online publications PC World Australia and GoodGearGuide. I cover a wide range of consumer technology topic areas, with core focus of mobile phones and mobile communication, broadband, tablet computers, and general telecommunications.Responsible for producing content that includes comprehensive and timely product reviews, industry news, features, tutorials and expert buying guides for various categories, with a particular focus on mobile phones and tablet devices.

Journalist working on online publications Good Gear Guide and PC World Australia. Responsible for producing consumer product reviews, tutorials, features, tutorials and expert buying guides for various categories.

Junior journalist/editorial assistant curating and producing content in preparation to launch new consumer technology website GoodGearGuide.Responsible for localising international reviews, writing local reviews and organising and maintaining database of products. Employed on casual basis but working full time.

Monthly contributor writing content for one of Australia's leading football publications, where I was responsible for approximately 600 words per month for each issue.Sourced content from overseas publication for "rumour mill" column, and worked in conjunction with studying a Diploma in Journalism at Macleay College, Sydney.