Ross Cumberlidge Email & Phone Number

Melbourne, Vic, Au

Melbourne, Australia

Braeside

Melbourne

Managed a group of national distributors as well as some national key catering and hotel accounts. Managed weekly financial and product forecasting across the OOH channels. Renegotiated terms with key customers and worked closely with marketing and other internal businesses to launch new products into key accounts.Key outcomes include: delivered business process improvements including a trading terms matrix and improved trading terms accruals.

Perth, Australia

Led the WA sales function for both IH and OOH with a remit of reinvigorating the sales team. Managed the Fremantle Dockers Sponsorship at State level and leveraged the arrangement to successfully engage with the local community and drive business growth. Managed the PFD Foodservice account and developed sales and promotional activities to drive growth. Key outcomes include: established a highly engaged and cohesive team through effective coaching, development and mentoring; identified and delivered significant new business for the OOH channel; and delivered the WA budget.

Melbourne, Australia

Led the VIC / TAS sales function for Distributors and developed Sales and Marketing programs with the top 20 distributors across VIC and TAS. Established strong commercial relationships with key Distributors of trust, preference and delivering excellence in customer service.Key outcomes include: delivered the VIC / TAS Distributor budget; met sales targets in key business categories, and identified and capitalised on new business opportunities; and effectively executed sales and promotional activities with all key distributors.

Melbourne, Australia

Redeveloped the hotel and designed, and implemented business processes as well as a staff recruitment and retention strategy. Developed a marketing platform and redesigned food operations to re-position the hotels dining and beverage proposition.

Melbourne, Australia

Led the consolidation of 45K customers from three separate business units into a single customer base at the time of Foster's merging the CUB, Beringer Blass and Southcorp business units. Designed a customer classification model and developed a sales structure to facilitate the execution of the multi-beverage sales strategy. Part of the project team that reviewed Trading Term strategies, processes and procedures across three three legacy business units with the objective of delivering customer reinvestment strategy options to the new, merged business.

Bachelor, Business; Management

Education record

Rogen International Limited Completed the Presentation Skills Program; Completed Carlton & United Breweries "Creating the Lead Enterprise".