Ross Clark Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

• Created and launched next-generation, live advice and guidance app and managed marketplace with 100+ advisor network serving significant millennial community• Oversaw product development of first-in-kind, interactive app including overseeing 15-member product, design and engineering teams; scaled app and garnered Apple “App of the Day” endorsement 4X• Conceived and oversaw multi-platform marketing and growth strategy including: created social media strategy to drive 4,000% YOY growth of Instagram account to ~1M followers in one year; developed PR campaign and served as brand spokesperson with feature coverage in The New York Times, Wall Street Journal and 100+ media outlets• Developed podcast and content partnerships with Spotify & Snapchat to generate significant licensing revenue and free brand impressions; created TV series and inked first-look deal with major production company• Created new advertising and branded content offerings and built partnerships with such brands as Google, HBO Max, Hulu, Pizza Hut, Venmo and more• Managed 200+ strong creator network and developed set of monetization tools for creators plus developed ad-supported and content partnerships for creators to scale businesses

New York, Ny, Us

New York, New York, Us

New York, Us

• Developed and led launch of EPIX direct-to-consumer streaming service; built out distribution strategy and negotiated deals with Apple, Amazon, Roku and more to drive $XXM in new revenue and XM in new subscribers• Managed 50+ member cross-functional team to successfully launch EPIX on Comcast; new distribution drove $XXM in revenue• Scaled Stargate Command, MGM’s new franchise-based SVOD service, to ~100K users in six months through a mix of marketing funnel optimization, VR/AR partnerships, distribution deals and social content programs

New York, Ny, Us

General Manager of start-up and joint venture backed by Snapchat and Hearst. Sweet is the first media brand born and built for Snapchat Discover and a new kind of modern market brand covering the best in style, entertainment and culture. Love Something New Every Day. • Led ~20-person team to build and manage Snapchat & Hearst joint venture and new start-up, overseeing editorial, revenue and operations with full P&L responsibility for multi-million-dollar business with 20M monthly UV’s• Created and implemented new marketing and growth strategy to drive ~130% increase in global audience and ~300% revenue growth while reducing average monthly costs by ~40% to bring business to profitability within 9 months• Developed multiple first in-kind sales and content programs including Snapchat e-commerce partnership with Everlane, exclusive content partnership with Gucci and new advertising products to generate $1M+ in new revenue

New York, Ny, Us

• Built global distribution network through innovative deals with Facebook, Apple, Twitter, Spotify and YouTube, powering Condé Nast Entertainment’s network and revenue growth by ~$50M+ over three-year period• Drove $10M in revenue growth in licensing and partnerships with sales team through innovative and cross-functional programs such as first-ever live events deal between Condé Nast and Snapchat for the Our Story platform• Sourced and led Condé Nast’s acquisition of Pitchfork Media, the company’s first editorial acquisition in 7 years• Developed first-in-kind Vogue & YouTube Spaces content program that brought Vogue, YouTube Spaces NY, Karlie Kloss and prominent YouTube creators all together for a weeklong program during New York Fashion Week and drove +50% growth in Vogue’s subscriber base (since covered by Fast Company, CNN, Digiday and more).

New York, Ny, Us

• Built and grew The Scene, Condé Nast Entertainment’s (CNÉ) new premium digital-first video platform, increasing participating content partners ~2.5X since launch to approximately 20 partners now. Select partnerships include BuzzFeed, Univision’s Flama, The Onion and Warner Music Group. • Led the expansion of The Scene to new platforms, growing the distribution footprint to multiple OTT platforms including Apple TV, Roku and xBox One. • Created and managed Allure Insiders program, the first-ever digital-video influencer network for a Condé Nast brand, which drove ~600% growth in the Allure YouTube channel and significant advertising revenue.

New York City, Ny, Us

• Developed monetization framework and strategy to analyze advertising models for NBCU TV Everywhere launch, recommended model for initial monetization and presented findings to senior management• Analyzed impact of TV Everywhere launch on broadcast/cable advertising rights and revised clearance policy• Worked with NBCU legal team to negotiate and revise terms of advertising rights contracts• Led cost management program for CFO to reduce mobile spend for London 2012 Olympics by $XMM

New York, Ny, Us

Relevant experience across media, financial services and healthcare clients:Digital Experience:• Sourced, identified and developed 15+ high-impact partnerships with major tech companies and start-ups to expand scope of major B2C retail business• Developed financial projections for major B2C retail business to size series of new technology and product initiatives to deliver $1B+ in revenue and cost savings and developed framework for analyzing partnerships• Led development of iPad app utility, design and functionality requirements for major B2C retail business including negotiating contracts and terms in vendor bidding and development process• Advised CEO of B2C retail business on impact of social media and digitization on consumer services businessStrategy Experience:• Worked with senior management team of a major B2B company to develop strategy for entering innovation services market and developed implementation roadmap for new product launches• Advised CEO of top B2C company and led development of an end-to-end redesign of operating model and built financial model to size a set of initiatives to transform company’s operating model from industrial to digital • Managed major project work streams and associated set of client relationships across multiple clients• Created and managed relationships with existing and new clients

Burbank, Ca, Us

• Crafted launch strategy recommendations for Pirates of the Caribbean 4 utilizing brand equity and sales data for presentation and review by senior-level executives• Led major franchise film benchmarking study on competitive properties from other studios and advised President of Marketing on best practices• Worked with cross-functional teams on a report on a domestic vs. international brand equity analysis for 2010 re-launch of TRON film franchise

Consumer internet start-up founded by former Google executives. Acquired by Twitter. • Developed and executed marketing strategy for 10 major markets as part of site launch• Created and implemented Twitter viral marketing campaign that resulted in a 100% increase in site traffic

Strategic marketing, public relations and management firm specializing in the entertainment and music industries. Artists represented include: Bjork, David Byrne, Damien Rice, The Black Keys, Karen O and Queen Latifah.• Led ground-up launch of film marketing and PR division, increased billing revenue for this division by over 100% in 3 years and supervised 2 junior staff• Oversaw business development efforts across multiple verticals including film, television, publishing and digital clients and negotiated terms and pricing of new contracts• Collaborated with cross-functional teams including record label executives, agents and artist managers on record release campaigns for Universal Records, Warner Brother Records and Disney’s Hollywood Records that included multiple GRAMMY®-winning and gold and platinum-selling albums• Led publicity campaigns for Queen Latifah’s latest album and Amnesty International’s John Lennon all-star benefit album Instant Karma

Mba, Finance, General

B.A., History