Principal Sales Engineer
Current
Nov 2024 - Present
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Ross Kaplan Email & Phone Number
Healthcare/Life Sciences SME | evangelist | sales enablement | business development | analytics - AI | cloud computing | digital marketing | CRM | CDP | cost containment | retention & acquisition | solution selling
at
Critical Streams
1 work email found
@teradata.com
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Healthcare/Life Sciences SME | evangelist | sales enablement | business development | analytics - AI | cloud computing | digital marketing | CRM | CDP | cost containment | retention & acquisition | solution selling
Location
Lafayette, California, United States
Who is Ross Kaplan? Overview
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Quick answer
Ross Kaplan is listed as Healthcare/Life Sciences SME | evangelist | sales enablement | business development | analytics - AI | cloud computing | digital marketing | CRM | CDP | cost containment | retention & acquisition | solution selling at Critical Streams, based in Lafayette, California, United States. AeroLeads shows a work email signal at teradata.com and a matched LinkedIn profile for Ross Kaplan.
Ross Kaplan previously worked as Principal Sales Engineer at Critical Streams and Sales Analytics Specialist - Healthcare at Teradata. Ross Kaplan holds Mba, Computer Information Systems & Statistics from San Francisco State University.
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{first}.{last}@teradata.com
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Profile bio
About Ross Kaplan
I enthusiastically serve as the Sales Analytics Specialist for Health and Life Sciences at Teradata. Before that, I was the Senior Technology Specialist and Healthcare Subject Matter Expert for Health and life Sciences at Microsoft. Supporting healthcare initiatives across the Health & Life Sciences, State and Local Government, and Federal Government verticals, to meet their objectives and to move their industry into the future. I have played an active role in providing industry expertise and vision at conferences and directly to customers across North America, Europe, the Middle East, Asia Pacific, and South Africa. I am a 20-year veteran in the healthcare industry, focusing on analytics in health and condition management, member/patient retention & acquisition, and provider profiling, and other areas. I have assisted health plans, federal and State, and local government agencies in defining their requirements and providing guidance in their solution advancement and their future direction. I am also trained and experienced in Healthcare privacy laws. I am very motivated to provide a change perspective to healthcare organizations.Prior to Adobe, I was the Healthcare principal at SAS and served as a solutions architect at Computer Associates and Siebel Systems, working with the Fortune 1000. I have supported other industries such as Insurance, Banking, and Pharmaceutical. However, my primary focus has always been in healthcare, receiving training in HIPAA and having direct input in Siebel’s healthcare product development.I have been a featured speaker at many industry events focused on healthcare cost containment and payment integrity, most recently on the topic of social network analysis and link analysis, predictive analytics, and fraud/waste and abuse in the European market.I earned a bachelor's degree in Business Administration, with a concentration in Computer Information Systems (CIS) from San Francisco State University and a Master’s Degree in Statistics as well as an MBA with a concentration in Systems Analysis.
Listed skills include Enterprise Software, Business Intelligence, Saas, Analytics, and 44 others.
Current workplace
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10 roles · 29 years
Ross Kaplan work experience
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Sales Analytics Specialist - Healthcare
- Achieve expansion sales targets, in coordination with AEs, CSMs, Industry Experts in building and managing an expansion opportunity pipeline with ClearScape Analytics sufficient to achieve current and future targets
- Own the AI/ML analytics buying centre strategy and identify key data science decision makers in existing customers and prospects and ensure that these decision-makers are exposed to Teradata’s ClearScape Analytics.
- Work with and through the extended Account Team for specific accounts to support the development of account plans and associated ClearScape Analytics strategy
- Initiate contact with key data scientists and digital transformation stakeholders, identifying, qualifying, and developing opportunities with AI/ML analytics buying centers
- Work with and through the extended Account Team to support the development of account plans and to identify additional ClearScape Analytics use-cases in adjacent spaces including line of business that drive further.
- Secure Vantage ClearScape Analytics Workshops and/or PoC / PoV’s with these decision-makers to drive adoption and usage of Teradata’s ClearScape analytics capabilities
Apr 2023 - Feb 2024
Technology Specialist - Healthcare
- Facilitated the Healthcare sales team to exceed the quota of over 300% quota obtainment.
- Worked with healthcare-focused teams (Technical Specialists, Sales Solution Specialists, AEs, etc.) to better define go-to-market strategies and construct 'Business Value' concepts that apply to the healthcare industry.
- Develop and delivered healthcare/Life Sciences enablement materials.
- Developed industry overviews for both Payor/Provider and Pharma and Lifesciences in conjunction with the Microsoft marketing and industry teams.
- Effectively sold the Microsoft Biz-applications solutions (CRM, Customer Intelligence (CDP), Power Apps, Azure, etc.)
Aug 2021 - Mar 2023
Senior Solutions Consultant - Healthcare & Life Sciences
- Achieved over 200% quota obtainment with assigned sales reps
- Provided Healthcare & Life Sciences industry expertise and enablement to Adobe Sales, Pre-Sales, Marketing, and Product Management
- Work extensively with both Software partners and System Integrator. To define partnership strategy and create go-to-market messaging, collateral, and internal education.
- Defined and executed against target areas of opportunity within the Healthcare client base.
- Helped the Healthcare sales team to exceed quota for three years.
- Effectively sold the Adobe Marketing solutions (Analytics, Campaign, Personalization, Audience, Digital signature, and Experience Manager – mobile, sites, assets, communities & Forms)
Sep 2015 - Jun 2021
Principal Solutions Architect - Security Intelligence Practice - Healthcare
- Expanded the SAS Healthcare solutions overseas – exceeding projected numbers by 150%.
- Partner with clients to define solution requirements and determine future business needs.
- Led and managed partner relationships in EMEA with Accenture, Cap Gemini, Deloitte, Forensic Intelligence Data Solutions – and others.
- Defined pricing and engagement models for Europe and the Middle East – adjusting to security and data standards (ICD9, ICD10, HIPAA, DOT, DGR, CPT, etc.).
- Provide and manage extensive international support to sales, marketing, and clients.
- I have been a featured speaker at many healthcare industry events regarding healthcare cost containment and payment integrity, most recently on social network analysis and link analysis, predictive analytics, and.
Aug 2009 - Aug 2015
Principal Systems Engineer
Nov 2005 - Aug 2009
Principal Systems Engineer
Azerity
2004 - 2005
~1 yr
Principal Systems Engineer
2001 - 2004
~3 yrs
Senior Systems Engineer - Healthcare
1999 - 2001
~2 yrs
Senior Systems Engineer
Computer Associates
1997 - 1999
~2 yrs
2 education records
Ross Kaplan education
Mba, Computer Information Systems & Statistics
San Francisco State University
Bachelor'S Degree, Business/Office Automation/Technology/Data Entry
San Francisco State University
FAQ
Frequently asked questions about Ross Kaplan
Quick answers generated from the profile data available on this page.
What company does Ross Kaplan work for?
Ross Kaplan works for Critical Streams.
What is Ross Kaplan's role at Critical Streams?
Ross Kaplan is listed as Healthcare/Life Sciences SME | evangelist | sales enablement | business development | analytics - AI | cloud computing | digital marketing | CRM | CDP | cost containment | retention & acquisition | solution selling at Critical Streams.
What is Ross Kaplan's email address?
AeroLeads has found 1 work email signal at @teradata.com for Ross Kaplan at Critical Streams.
Where is Ross Kaplan based?
Ross Kaplan is based in Lafayette, California, United States while working with Critical Streams.
What companies has Ross Kaplan worked for?
Ross Kaplan has worked for Critical Streams, Teradata, Microsoft, Adobe, and Sas Institute.
How can I contact Ross Kaplan?
You can use AeroLeads to view verified contact signals for Ross Kaplan at Critical Streams, including work email, phone, and LinkedIn data when available.
What schools did Ross Kaplan attend?
Ross Kaplan holds Mba, Computer Information Systems & Statistics from San Francisco State University.
What skills is Ross Kaplan known for?
Ross Kaplan is listed with skills including Enterprise Software, Business Intelligence, Saas, Analytics, Cloud Computing, Data Warehousing, Solution Selling, and Pre Sales.
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