Ross Kaplan

Ross Kaplan Email and Phone Number

Healthcare/Life Sciences SME | evangelist | sales enablement | business development | analytics - AI | cloud computing | digital marketing | CRM | CDP | cost containment | retention & acquisition | solution selling @ Critical Streams
Ross Kaplan's Location
Lafayette, California, United States, United States
Ross Kaplan's Contact Details
About Ross Kaplan

I enthusiastically serve as the Sales Analytics Specialist for Health and Life Sciences at Teradata. Before that, I was the Senior Technology Specialist and Healthcare Subject Matter Expert for Health and life Sciences at Microsoft. Supporting healthcare initiatives across the Health & Life Sciences, State and Local Government, and Federal Government verticals, to meet their objectives and to move their industry into the future. I have played an active role in providing industry expertise and vision at conferences and directly to customers across North America, Europe, the Middle East, Asia Pacific, and South Africa. I am a 20-year veteran in the healthcare industry, focusing on analytics in health and condition management, member/patient retention & acquisition, and provider profiling, and other areas. I have assisted health plans, federal and State, and local government agencies in defining their requirements and providing guidance in their solution advancement and their future direction. I am also trained and experienced in Healthcare privacy laws. I am very motivated to provide a change perspective to healthcare organizations.Prior to Adobe, I was the Healthcare principal at SAS and served as a solutions architect at Computer Associates and Siebel Systems, working with the Fortune 1000. I have supported other industries such as Insurance, Banking, and Pharmaceutical. However, my primary focus has always been in healthcare, receiving training in HIPAA and having direct input in Siebel’s healthcare product development.I have been a featured speaker at many industry events focused on healthcare cost containment and payment integrity, most recently on the topic of social network analysis and link analysis, predictive analytics, and fraud/waste and abuse in the European market.I earned a bachelor's degree in Business Administration, with a concentration in Computer Information Systems (CIS) from San Francisco State University and a Master’s Degree in Statistics as well as an MBA with a concentration in Systems Analysis.

Ross Kaplan's Current Company Details
Critical Streams

Critical Streams

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Healthcare/Life Sciences SME | evangelist | sales enablement | business development | analytics - AI | cloud computing | digital marketing | CRM | CDP | cost containment | retention & acquisition | solution selling
Ross Kaplan Work Experience Details
  • Critical Streams
    Principal Sales Engineer
    Critical Streams Nov 2024 - Present
    Fort Washington, Maryland, Us
  • Teradata
    Sales Analytics Specialist - Healthcare
    Teradata Apr 2023 - Feb 2024
    San Diego, California, Us
    • Achieve expansion sales targets, in coordination with AEs, CSMs, Industry Experts in building and managing an expansion opportunity pipeline with ClearScape Analytics sufficient to achieve current and future targets• Own the AI/ML analytics buying centre strategy and identify key data science decision makers in existing customers and prospects and ensure that these decision-makers are exposed to Teradata’s ClearScape Analytics messaging• Work with and through the extended Account Team for specific accounts to support the development of account plans and associated ClearScape Analytics strategy• Initiate contact with key data scientists and digital transformation stakeholders, identifying, qualifying, and developing opportunities with AI/ML analytics buying centers• Work with and through the extended Account Team to support the development of account plans and to identify additional ClearScape Analytics use-cases in adjacent spaces including line of business that drive further adoption and usage• Secure Vantage ClearScape Analytics Workshops and/or PoC / PoV’s with these decision-makers to drive adoption and usage of Teradata’s ClearScape analytics capabilities• Ensure that PoC’s / PoV’s are executed successfully. Specifically, responsible for shaping, scoping, positioning and closing PoC’s. Work with the extended Account Team, Consulting and Partners to develop proposals that enable ClearScape Analytics to be deployed in full production.
  • Microsoft
    Technology Specialist - Healthcare
    Microsoft Aug 2021 - Mar 2023
    Redmond, Washington, Us
    • Facilitated the Healthcare sales team to exceed the quota of over 300% quota obtainment.• Worked with healthcare-focused teams (Technical Specialists, Sales Solution Specialists, AEs, etc.) to better define go-to-market strategies and construct 'Business Value' concepts that apply to the healthcare industry and our specific customers/prospects.• Develop and delivered healthcare/Life Sciences enablement materials.• Developed industry overviews for both Payor/Provider and Pharma and Lifesciences in conjunction with the Microsoft marketing and industry teams.• Effectively sold the Microsoft Biz-applications solutions (CRM, Customer Intelligence (CDP), Power Apps, Azure, etc.)
  • Adobe
    Senior Solutions Consultant - Healthcare & Life Sciences
    Adobe Sep 2015 - Jun 2021
    San Jose, Ca, Us
    • Achieved over 200% quota obtainment with assigned sales reps• Provided Healthcare & Life Sciences industry expertise and enablement to Adobe Sales, Pre-Sales, Marketing, and Product Management• Work extensively with both Software partners and System Integrator. To define partnership strategy and create go-to-market messaging, collateral, and internal education.• Defined and executed against target areas of opportunity within the Healthcare client base.• Helped the Healthcare sales team to exceed quota for three years.• Effectively sold the Adobe Marketing solutions (Analytics, Campaign, Personalization, Audience, Digital signature, and Experience Manager – mobile, sites, assets, communities & Forms) • Worked with product marketing and product management to define solutions and create collateral for sales and marketing
  • Sas Institute
    Principal Solutions Architect - Security Intelligence Practice - Healthcare
    Sas Institute Aug 2009 - Aug 2015
    Cary, Nc, Us
    • Expanded the SAS Healthcare solutions overseas – exceeding projected numbers by 150%.• Partner with clients to define solution requirements and determine future business needs.• Led and managed partner relationships in EMEA with Accenture, Cap Gemini, Deloitte, Forensic Intelligence Data Solutions – and others.• Defined pricing and engagement models for Europe and the Middle East – adjusting to security and data standards (ICD9, ICD10, HIPAA, DOT, DGR, CPT, etc.).• Provide and manage extensive international support to sales, marketing, and clients.• I have been a featured speaker at many healthcare industry events regarding healthcare cost containment and payment integrity, most recently on social network analysis and link analysis, predictive analytics, and fraud/waste.• Increase market presence through speaking engagements, conferences, and social media.• Effectively sold SAS solutions (Payment Integrity, Disease Management Retention, etc.) as part of the Health & Life Sciences (HLS) division – Achieving numerous Pre-sales excellence awards• Designed Healthcare Payment Integrity solution based on customer requirements.• Performed analytical modeling and software design as a Senior Systems Engineer in the Health/Life Sciences division.
  • Sas Institute
    Principal Systems Engineer
    Sas Institute Nov 2005 - Aug 2009
    Cary, Nc, Us
  • Azerity
    Principal Systems Engineer
    Azerity 2004 - 2005
  • Epeople
    Principal Systems Engineer
    Epeople 2001 - 2004
    Us
  • Siebel Systems
    Senior Systems Engineer - Healthcare
    Siebel Systems 1999 - 2001
    Austin, Texas, Us
  • Computer Associates
    Senior Systems Engineer
    Computer Associates 1997 - 1999

Ross Kaplan Skills

Enterprise Software Business Intelligence Saas Analytics Cloud Computing Data Warehousing Solution Selling Pre Sales Crm Enterprise Architecture Sql Business Analysis Sas Predictive Analytics Data Mining Business Analytics Strategy Data Integration Software As A Service Software Development Healthcare Management Project Management Fraud Detection Software Project Management Customer Relationship Management Agile Methodologies Professional Services Digital Marketing Healthcare Solution Architecture Pharmaceutical Industry Payer Provider Relations Healthcare Industry Healthcare Analytics Healthcare Marketing Life Science Industry Life Science Adobe Analytics Adobe Marketing Cloud Adobe Experience Manager Us Healthcare Digital Strategy Digital Marketing Experience Pharmaceutics Life Sciences Subject Matter Experts Software Solution Architecture

Ross Kaplan Education Details

  • San Francisco State University
    San Francisco State University
    Computer Information Systems & Statistics
  • San Francisco State University
    San Francisco State University
    Business/Office Automation/Technology/Data Entry

Frequently Asked Questions about Ross Kaplan

What company does Ross Kaplan work for?

Ross Kaplan works for Critical Streams

What is Ross Kaplan's role at the current company?

Ross Kaplan's current role is Healthcare/Life Sciences SME | evangelist | sales enablement | business development | analytics - AI | cloud computing | digital marketing | CRM | CDP | cost containment | retention & acquisition | solution selling.

What is Ross Kaplan's email address?

Ross Kaplan's email address is rk****@****obe.com

What schools did Ross Kaplan attend?

Ross Kaplan attended San Francisco State University, San Francisco State University.

What are some of Ross Kaplan's interests?

Ross Kaplan has interest in Kids, Gardening, Home Improvement, Reading, Crafts, Collecting, Home Decoration.

What skills is Ross Kaplan known for?

Ross Kaplan has skills like Enterprise Software, Business Intelligence, Saas, Analytics, Cloud Computing, Data Warehousing, Solution Selling, Pre Sales, Crm, Enterprise Architecture, Sql, Business Analysis.

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