Ross Farquhar Email and Phone Number
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I’m a creative and energised board-level executive and marketer with a background in building brands, generating demand and challenging businesses to side with their customers. I love leading, growing and turning around teams, and have done so across categories and contexts to build myself as a true generalist.I'm currently Marketing Director at Little Moons, the makers of mochi ice cream. If you haven't tried our artisan, small batch gelato wrapped in sweet, soft rice flour dough then I'd encourage you to stop browsing LinkedIn and get yourself onto Ocado or down to Waitrose, Tesco or Edeka (for my German friends!) immediately - and I'm not just saying that because letting people in on this secret is my job.Before Little Moons I spent my time thinking about noodles as Chief Marketing Officer for Asian-inspired restaurant chain wagamama. Highlights include delivering +8% LfL growth in 2019 in a struggling market, launching an anime-inspired epic that proved so popular online that I considered chucking it all in and becoming a ‘LinkedInfluencer,’ and having our launch of watermelon tuna described as a ‘pathetic lie designed to con the vegan-deluded public’ by Piers Morgan.Prior to that I spent roughly seven years agency-side at Grey, MullenLowe and most notably 101 where I got to put hermit crabs in little house-shells for Zoopla, make washing machines and hoovers fly for Avios, and make Dunelm the home of homes. I also worked with many more brands from retail to QSR to automotive and led the client service function across the business. In 2012 I was named 'One to Watch' by Campaign, completed the IPA Excellence Diploma and only set the office alarm off a handful of times.Before that I spent a fairly long time at Cadbury (Wispa, Crunchie, Double Decker, Boost and Freddo (sorry, I know the price these days is an outrage)) and a comparatively shorter time at Diageo, working as part of the Captain Morgan Global Brand Team.
Little Moons
View- Website:
- littlemoons.co.uk
- Employees:
- 192
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Marketing, Innovation And Sustainability DirectorLittle MoonsLondon, Gb
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Marketing DirectorLittle Moons Oct 2020 - PresentLondon, England, Gb
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Chief Marketing OfficerWagamama Mar 2019 - Oct 2020Southwark, England, GbLed a marketing function covering national, local and digital to generate the demand that delivered +8% LfL growth (2019) in the notoriously challenged casual dining category.Introduced econometrics to prove marketing’s role as a strong investment for growth (not a cost).Used that insight to build a more effective comms mix, from an anime epic for cinema to conversion digital for delivery.Enhanced the customer experience, from designing kiosk UX/UI for mamago to the forthcoming launch of ‘pay on phone’ across core restaurants.Above all else, developed a team of people to take accountability for realising their ideas, be the radiators (not drains) of the organisation and when in doubt, side with the customer. -
Managing Partner & European Business Lead (P&G)Grey London Jan 2018 - Mar 2019London, GbI was a Managing Partner at Grey London, looking after some key accounts like Lucozade Ribena Suntory, running a creative studio called 'Valenstein & Fatt' that focused on working in new ways with start-up, scale-up brands and production partners, and acting as the European Business Lead for P&G. -
Managing Partner (Mullenlowe Integration)101 Sep 2017 - Dec 2017London, GbAs part of the integration of 101, I became Managing Partner for Client Services at MullenLowe. Leading the HR side of the integration of 101, I then went on to provide interim leadership for the account management team until leaving the business at the end of 2017 in search of pastures new. -
Partner101 Jan 2014 - Sep 2017London, Gb101 was a free range creative company established in January 2011. We solved business problems not (just) communications briefs, and acted as genuine running mates for our clients.I was a Managing Partner, working across a broad range of clients and leading teams from problem through to solution and delivery. I joined the business as a start-up when it was less than ten people, and was part of its growth up to 50+ and eventual sale.
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Brand Leader101 Jul 2011 - Dec 2013London, Gb
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Senior Brand Manager - Global Rums (Captain Morgan)Diageo Jan 2011 - Jul 2011London, GbPart of the Captain Morgan Global Brand Team, with a focus on Canada, South Africa, Innovation and establishing the perfect serve (‘Captain & Cola’). Selected accountabilities and achievements:• Led the first major piece of innovation on Captain Morgan in Europe since the brand launched, expected to be the No. 2 variant to ‘Original Spiced’ within five years. Included development of the growth driver suite for activation and further roll-out.• Worked with local colleagues in Canada and South Africa to grow Captain Morgan in those markets – approximate total RSV of £80m with both in solid growth in 2010/11.• Developed and ensured systematic implementation of the ‘&Cola’ growth driver in all markets, including the development of an ‘elevator pitch’ for local colleagues to use in establishing partnership agreements with cola manufacturers.Key learnings:• Operated within a global matrix structure, significantly improving influencing capability.• Adaptability – starting from no knowledge of the workings of Diageo to delivering a major piece of NPD within a very short period of time. -
Brand Manager - Wispa, Crunchie & BitesizeCadbury Plc Sep 2008 - Dec 2010Managed the UK’s first consumer-generated outdoor campaign, launched Crunchie's first new TV ad in almost a decade and led the two biggest pieces of confectionery innovation in the last five years. Responsibility for a brand portfolio worth £110m RSV with marketing investment of £5.5m.Selected Accountabilities and Achievements:• Led the creation and delivery of “Wispa Gold Messages”, the UK’s first consumer-generated outdoor campaign – 913 different outdoor executions from over 7,500 submissions and over £2m spend – in support of launching Wispa Gold, the No. 1 confectionery launch of 2009 (over £14m RSV) • Led the digital and press tracks of “For the Love of Wispa”, launching the biggest Chocolate innovation on record (High Commendation - Marketing Society Award for Digitally-Led Marketing). Fully accountable for March 09 execution, delivering a revenue ROI of £3.11 for every £1 spent (Econometrics – March 2010). Led multiple campaigns and the launch of Wispa Duo in 2010, with a budget of £3m.• Co-author of the Gold-award winning IPA Effectiveness Paper "For the Love of Wispa: A Social Media Success Story", and subsequently led a strategy process in partnership with eatbigfish resulting in a repositioning and concrete 3-5 year brand strategy.• Led the launch of Crunchie Rocks NPD in May 2010, including Crunchie’s first new ‘Friday Feeling’ TV campaign since 2003. Total budget £2.5m, NPD worth over £4m RSV in first six months.• Accountable for the team that developed Cadbury’s Bitesize strategy for Britain and Ireland - £61m RSV portfolio with a fair-share opportunity of £62m.Key Learnings:• Extensive communications development across all channels – from strategy to brief to execution• NPD project leadership – including execution (product, format, design) and team leadership• Strategy development at both a brand (Wispa, Crunchie) and portfolio (Bitesize) level
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Assistant Brand Manager - Flake & WispaCadbury Plc Mar 2008 - Sep 2008Built on passion for brands with a mixture of communications (Flake) and strategy (Kids portfolio).Selected Accountabilities and Achievements:• Delivered tactical Flake radio campaign, including off-pack instant win – recognition efficiency ahead of all Hall & Partners benchmarks, and grew brand penetration by 0.5ppts during campaign.• Developed factbase and strategy for Kids portfolio, followed by re-design and communications briefKey Learnings:• Design development across an important product range (Fudge, Curly Wurly, Freddo, Chomp)• Sales promotion development and execution (Flake)
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Account Manager - Sainsbury'S (Graduate)Cadbury Plc Jul 2007 - Mar 2008Developed negotiation capability, improved financial acumen and influencing technique.Selected Accountabilities and Achievements:• Negotiated and delivered a Q1 2008 Spring Occasions programme that was +68% Gross Sales and +462% Gross Margin YoY.• Part-negotiated, implemented and delivered Cadbury Easter 2008 in Sainsbury’s, growing share by 180bps and reducing the residual billKey Learnings:• Financial acumen and commercial awareness (through P&L accountability over Cadbury Boxed range)• Motivating and delivering through others (through briefing and incentivising Field Sales team)• Negotiation skills
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Category Manager - Giving & Sharing (Graduate)Cadbury Plc Jan 2007 - Jul 2007Broadened experience base to include capability in shopper marketing and compelling in-store solutions.Selected Accountabilities and Achievements:• Delivery of the Seasonal briefings to over 100 National Account Managers• Renovated Flake Moments, Flake’s giving offer that was in steep decline, launching in September 2007 and preserving £3m in gross revenue for Cadbury in 2008Key Learnings:• Breadth of perspective extended to shopper and category
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Assistant Brand Manager - Creme Egg & Snaps (Graduate)Cadbury Plc Mar 2006 - Jan 2007Led the digital execution of both Creme Egg and Snaps, as well as leading several innovation projects.Selected Accountabilities and Achievements:• Project Leadership of multiple innovation projects, including Cadbury Easter Trail pack • Below the line campaign development and delivery for both Snaps’ re-launch in November 2006 (reaching over 400,000 people through sampling alone and achieving an average uplift of 40% in-store) and Creme Egg in January 2007Key Learnings:• Leading teams with different functional expertise and priorities• Managing agencies to deliver on time, in full – achieving executional excellence
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Sales Executive (Graduate)Cadbury Plc Sep 2005 - Feb 2006
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Box Office SupervisorEdinburgh Fringe 2001 - 2005Edinburgh, Gb
Ross Farquhar Skills
Ross Farquhar Education Details
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The Marketing AcademyEmea Fellow -
Marketing Week Mini Mba With Mark RitsonBrand Management
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Institute Of Practitioners In AdvertisingExcellence Diploma
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The Marketing AcademyScholar
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The University Of EdinburghInternational Business
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University Of Alberta
Frequently Asked Questions about Ross Farquhar
What company does Ross Farquhar work for?
Ross Farquhar works for Little Moons
What is Ross Farquhar's role at the current company?
Ross Farquhar's current role is Marketing, Innovation and Sustainability Director.
What is Ross Farquhar's email address?
Ross Farquhar's email address is ro****@****ail.com
What is Ross Farquhar's direct phone number?
Ross Farquhar's direct phone number is +4477908*****
What schools did Ross Farquhar attend?
Ross Farquhar attended The Marketing Academy, Marketing Week Mini Mba With Mark Ritson, Institute Of Practitioners In Advertising, The Marketing Academy, The University Of Edinburgh, University Of Alberta.
What are some of Ross Farquhar's interests?
Ross Farquhar has interest in Starbucks Uk, Passion Pit, Heart Of Midlothian F, Cascading Style Sheets, Vampire Weekend, Mgmt, Nudge (Book), Peep Show, Running, Ted.
What skills is Ross Farquhar known for?
Ross Farquhar has skills like Integrated Marketing, Advertising, Marketing, Marketing Communications, Brand Development, Product Development, Brand Architecture, Customer Insight, Brand Management, Marketing Strategy, Management, Social Media.
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