Ross Goulding Email & Phone Number

Beijing, China

- My role included editing and polishing all copy, planning, scoping and executing PR activities, writing and presenting pitches for new business. - I have been the exclusive copywriter for the Porsche Carrera Cup Asia – the largest and most successful one-make series in Asia – for the 2019, 2021, 2022 and 2023 seasons. - My PCCA responsibilities also include onsite work managing the media, accompanying journalists on international trips to Singapore, Tokyo, Nagoya, Kuala Lumpur… Show more - My role included editing and polishing all copy, planning, scoping and executing PR activities, writing and presenting pitches for new business. - I have been the exclusive copywriter for the Porsche Carrera Cup Asia – the largest and most successful one-make series in Asia – for the 2019, 2021, 2022 and 2023 seasons. - My PCCA responsibilities also include onsite work managing the media, accompanying journalists on international trips to Singapore, Tokyo, Nagoya, Kuala Lumpur, Bangkok and Shanghai, which included organising a full itinerary of flights, hotels, meals and excursions. - I have performed PR and copywriting roles at major international autoshows including the Guangdong Autoshow, China International Import Expo, Shanghai Autoshow and more. - I worked on the launch of the Porsche Taycan, various launches for models from the 8th generation of the Porsche 911 (992), Cayman GT4 RS Clubsport, Porsche Cayenne Coupe, and many more.- Responsible for writing and editing executive speeches for CEO and other executives for a wide variety of occasions including: keynote speech, product launch, internal reporting, welcome/ farewell dinners, awards shows, motorsport events, CSR events, etc.- I have written media communication guidelines and letters of condolence for incidents involving serious injury or loss of life, for both Porsche employees and Porsche owners.- Through my work on the Porsche Taycan, Porsche Strategy 2030 and with luxury EV brand Polestar, I have written many op-eds, articles and press releases aimed at encouraging China – the world’s largest fossil-fuel emission contributor – to move towards a sustainable future.- I have made CSR contributions with Porsche to the education of rural children and young local art talents, and with BMW I have worked on the JOY Homes for Children initiative, which offers support to the “left behind” children of migrant workers. Show less

London, United Kingdom

London, United Kingdom

As the first writer to utilise Wickes' new style guide, I have written copy for three brochures (Kitchens, Bathrooms, Worktops) as well as various other smaller projects.

London, United Kingdom

I was brought on to supply copy for the New York Times 2016 Luxury Travel Conference. This project turned out to be longer that expected, due to a rebrief that occurred after all my finished copy was handed in. I was subsequently brought back on board to rewrite the copy to bring it in line with the new brief.

Women of China is the promotional magazine for the All-China Women's Federation - the largest women's rights organisation in China. My responsibilities include writing and editing news and features as well as offering guidance on how the magazine and website can be improved and how we can better appeal to a western audience.

Along with writing White Papers, blogs and general promotional material, I also wrote copy for advertisements, created marketing collateral for trade shows including booth design concepts, conceptualised, wrote and edited short books and magazines, created industry-specific content for the sales teams andcontributed to numerous other smaller tasks.

I was responsible for writing and editing the entire nightlife section. My duties included setting up and conducting interviews with major international stars as well as interesting local acts, discovering and reviewing new bars and clubs, writing features and previews, compiling the nightlife listings for the entire city each month and helping to organise events and marketing schemes.

I worked for a year as a Nightlife Columnist at this fortnightly ex-pat listings magazine. I produced around 2000 words per month on the various highlights, rumours and goings-on in the Beijing Nightlife scene.