Ross Hoier's Location
Gold Coast, Queensland, Australia, Australia
Ross Hoier's Contact Details
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About Ross Hoier
Ross is an accomplished, high performance and passionate Digital, Marketing, Product, CX & Customer Technology Leader with 18+ years experience working for ASX-listed, Private & Global Organisations. Committed to delivering bottom-line business results, increased revenue and growth outcomes by leveraging the power of stakeholder management, marketing strategies, service delivery, portfolio management, customer centricity + innovation, CX Management, digital products & platforms, digital delivery, data, digital marketing, eCommerce, as well as online & mobile channels to blend the physical with the digital experience to match customer needs.I have worked across the following industry verticals* Travel* Entertainment/Leisure/Hospitality/Retail/Tourism* Online Media, Technology, Information & Internet* Real Estate & Financial Services* Telecommunications * Early Childhood Education & Care* Software Development* QSRSpecialties:Digital Product Strategy, Leadership, ICT, Strategy, Product Strategy, Product Management, Product Development, Product Lifecycle Management, CX, Change Management, Change Lead, Change Agent, Digital Strategy, Digital Transformation, Campaign Management, Marketing Transformation, eCommerce, Search Engine Optimisation (SEO), MarTech, Marketing Technology, Technology Enabler, Technology Transformation, Digital Platforms, Digital Experience Platforms (DXP), Digital Innovation, Digital Experience (DX), Acquisition Marketing, Performance Marketing, Digital Experience Design, Project Management, Digital Operations, IT Operations, Digital Project Delivery, User Experience (UX), Customer-centricity, Customer Engagement, Business Process Mapping, Online Marketing, Digital Marketing, Problem Solver, Content Marketing & Strategy, Personalisation, Mar-Tech, Human-Centred Design (HCD), Design Thinking, Social Media Marketing, Direct Marketing, Online Advertising, Analytics, Business Intelligence Reporting, Search Engine Marketing (SEM), Customer Marketing, Marketing Automation, Marketing Automation Systems (Acoustic, Salesforce Marketing Cloud), Data Driven Marketing, Lead Generation, Inbound Marketing, CMS (Sitecore, Adobe, Umbraco), Conversion Rate Optimisation (CRO), Growth Marketing, Growth Hacking, Email Marketing, CRM, Loyalty Programs, CRM Systems (Microsoft Dynamics, Salesforce, bespoke), Ticketing Systems & Booking Engines, Data Visualisation, Digital Media, Online Reputation Management (ORM), Content Creation, Cyber Security/Resilience, Brand Building, Brand Management, Campaign ROI, Digital Channels, People Leadership, POS
Ross Hoier's Current Company Details
Aged Care Decisions
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Head of Marketing and Digital
Australia
- Website:
- agedcaredecisions.com.au
- Employees:
- 45
Ross Hoier Work Experience Details
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Head Of Marketing And DigitalAged Care DecisionsAustralia
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Head Of DigitalTripadeal Jul 2024 - PresentByron Bay, Nsw, Au -
Digital + Marketing + Product + Cx + Dx + Growth + Ecommerce + Martech + Project Management ServicesDigi Ross Jan 2023 - Jul 2024Mar ‘24 - Jul ‘24Senior Product Manager - Fintelligence @ Australian Finance Group [ASX: AFG]Dec ‘23 - Feb ‘24eCommerce Manager - APAC (Global Centre of Excellence) @ Domino’s Pizza Enterprises Limited [ASX: DPE]Jan ‘23 - Jun ‘23Various consulting projects Raising my 5 month old son with my partner - cherishing the time ❤️ -
Business Value Lead: Digital ExperienceAdobe Jul 2023 - Dec 2023San Jose, Ca, UsAs part of the broader Customer Success organisation within Adobe specifically under the JAPAC umbrella - I work with some of Adobe’s most valued enterprise customers, serving as a trusted advisor to help them drive adoption & extract value from their Adobe Experience Cloud investments in CX Management + MarTech. I partner with Adobe customers as well as Account Executives and bridge the Adobe ecosystem to help enterprise customers orchestrate, navigate and deliver on their digital transformation + digital evolution roadmaps. This includes aiding them to achieve their strategy, customer centricity goals, CX ambitions, marketing technologies (MarTech) value realisation, DX projects, increasing digital maturity, building capability and driving experience-led growth.The Adobe Experience Cloud DX (Customer Experience Management MarTech) Suite includes: Adobe Experience Manager (AEM) - SItes, AEM - Assets (DAM), Adobe Analytics, Adobe Target (Personalise), Adobe Campaign, Adobe Commerce, Adobe Real-Time CDP, Adobe Journey Optimiser, Adobe Customer Journey Analytics, Marketo, Workfront, AEM - Forms, and more.Stakeholder Management and eCommerce is a fundamental part of the role. Customers in my portfolio at the time included Qantas, University of Sydney, NSW Department of Education, Aware Super, Optus, Petbarn, Virgin Australia, AGL, Accent Group, Nine Digital -
Head Of Digital Experience & ProductG8 Education Ltd Apr 2021 - Dec 2022Varsity Lakes, Queensland, AuG8 Education (ASX: GEM) is an ASX 200/300 org and leading provider of quality early education and care services. Owning over 440 physical Centres across 21 brands with over 9,500 team members and more than 46,000 children attending.Role looked after all areas of Digital Customer Experience (DX) & Product including strategy, ownership, MarTech ecosystem, execution, delivery as well as team (direct team of 6) vendor and budget management.As a member of the G8 Senior Leadership Team (SLT) and Customer & Marketing Leadership Team (C&MLT) - I partnered with the business to drive DX as well as Digital Product & Digital Platform: Capabilities, Maturity, Quality, Output, Delivery, Strategy, Continual Improvement & Transformation.The DX & Product roadmap included structured streams of work across 9 pillars:1. Websites, Digital Experience Platform (DXP = Sitecore) and Digital Products - Development & Management (including DevOps, Release Mgmt, QA, Hosting, Domain Mgmt, etc.) 2. Content Management & Operations 3. Search Engine Optimisation (SEO)4. Online Local Directories and Online Reputation Management (ORM)5. Website Analytics, Insights, Reporting & Performance 6. User Experience (UX), User Research, Human-Centred Design (HCD) & Conversion Rate Optimisation (CRO) 7. Customer Contact Strategy - CRM, Marketing Automation, Customer Service, Email, SMS 8. Digital Educators, consultants and buy-in across organisation9. Digital Innovation, Differentiation & GrowthThe CX/DX strategy heavily aligned with the Digital Media Marketing, Social Media & Content Marketing and CRM Leads in the team to deliver new family (customer) acquisition targets (via lead generation/demand generation strategies), enrollments and ultimately ladder up to the organisation core Occupancy Revenue target across the whole G8 Network of centres.Head of Digital (Customer) Experience & Product remit was on a maximum-term contract basis to December 31, 2022.G8 divested 35 Singapore centres -
Group Head Of Digital & GrowthMcgrath Estate Agents Feb 2019 - Mar 2021Pyrmont, New South Wales, AuMcGrath Estate Agents (ASX: MEA) made their name redefining the real estate category and how it operates. The business is looking to re-establish themselves as innovators and leaders to once again, revolutionise the category.Role had full accountability in leading and defining the digital product & digital transformation strategy as part of ultimately contributing to profitability and a financial turnaround, through a period of regeneration for the business• Develop and engage the business in a compelling digital vision that helps meet growth strategies (a true change agent)• Ownership in the creation of the digital product + digital customer strategy, and its execution• Develop and mentor the teams, skills and processes required to deliver the digital product strategy• Inspire and communicate within the business the progress being made, exciting initiatives, stories and the positive impact on business goals – building enthusiasm, belief, and momentum in the digital and product space.• Lead the product management development and continuous refreshment of a pipeline of digital activity which focuses on true customer needs and solving real estate problems• Establish an on-going process for measurement and improvement• Responsibility for all digital consumer & team touchpoints, influencing the way McGrath operates centrally and across the network• Successful agile project management and implementation of digital projects / digital products• Work closely with senior management and other stakeholders to drive growth of revenue, brand health and a clear omni-channel customer experience• Budget management and tracking -
Group Global Head Of Digital, Cx & Ecommerce (Apac)Teeg May 2018 - Feb 2019Sydney, New South Wales, AuTEEG (The Entertainment & Education Group) is one of the world’s largest Family Entertainment Centre groups operating across 7 countries with over 250 locations and growing. With the TEEG acquisition, I was elevated to a Group role to effectively rollout the successes achieved and digital products delivered in the Australian business, to all 6 other country markets. Reporting into the Group Chief Customer Officer, the role provided product strategy, direction and delivery for digital customer channels across the globe. The group consists of the brands: Timezone, ZONE BOWLING, Kingpin, Timezone Play ‘N’ Learn and Timezone Air.Countries in which they currently operate include Singapore, Australia, New Zealand, Indonesia, Philippines, India and Vietnam.The Entertainment and Education Group (“TEEG”) acquired the Bowling and Entertainment Division of Ardent Leisure Group ASX : ALG (“B&E”) for $160 million. TEEG is jointly owned by funds advised by Quadrant Private Equity and the Steinberg family. The sale was finalised on the 1st May 2018. -
Head Of Digital, Marketing, Cx, Ecommerce & Digital ProductArdent Leisure Group May 2013 - May 2018North Sydney, New South Wales, AuReporting to the GM, Marketing & New Product Development I was responsible for driving the digital transformation + product + customer strategy and implementing multiple initiatives throughout Aus & NZ to meet business objectives for the Ardent Leisure Group (ASX: ALG) Bowling & Entertainment Division portfolio of 50+ physical venues (AMF Bowling, Kingpin & Playtime Arcade)• Lead and manage the Digital, Product, CRM & Customer Contact team (5 salaried, 14 non salaried)• Development of Digital Strategy, Product Strategy & Roadmap including eCommerce, booking engine, digital marketing, website strategy, customer strategy, digital customer service, mobile applications & engagement, in-venue interactivity, chatbots, content strategy, CRM, Marketing Automation and social media.• Transforming the way customers book and engage, with the ultimate goal of 50% of revenue coming through online channels by the end of 2018. The eCommerce ecosystem managed $16+ million in yearly transactions. With the growth and expansion through the TEEG formation, this grew to double in 2022.• Responsible for developing product strategies to drive revenue growth through online & mobile channels• Responsible for the management, refinement and evolution of CX Strategy• Management and execution of digital projects and initiatives, ensuring continued focus on ROI & performance• Additional remit of the Customer Contact Centre added to my responsibility. Included leadership, full P&L, performance as well as overarching strategy, evolution and alignment to digital product & CX road-map ambitions.Throughout my time with Ardent I provided strategic advice, consulting, support and guidance on digital transformation & product management to all divisions and businesses:* Theme Parks & Attractions - Dreamworld, WhitewaterWorld, SkyPoint Observation Deck & SkyPoint Climb* Health Clubs & Fitness Services - Goodlife Health Clubs, HYPOXI* Marinas - d’Albora* US Family Entertainment - Main Event -
Digital Marketing ManagerLj Hooker Corporate Oct 2011 - May 2013Sydney, New South Wales, AuLJ Hooker is one of Australia’s most known brands and the most iconic real estate network with over 430 offices and 6,000 staffWorking with an energised team drawn from some of Australia’s best known companies, including McDonalds, Optus, and IBM, we were responsible for building an industry-leading marketing platform. The Digital Manager had a hands-on role in building out an entirely new web marketing & product strategy for one of Australia’s most known brands.Primarily focused on developing ways to enable the digital strategy throughout the LJ Hooker franchise network by deploying an industry-leading online marketing experience for LJ Hooker customers and prospects. Google 'lj hooker' and take a look at the website • Helping drive online lead generation strategy & programs• Architecting & managing implementation of new cross-network e-nurturing loyalty products and programs• Work with various internal stakeholders to build, deliver and train the new portal product strategy• Architect and manage the implementation of a new social media strategy• Grow and integrate social media into the online lead generation strategy• Development of the ‘Digital Toolkit’ an online learning resource and products for LJ Hooker Offices -
Retention & Lifecycle Marketing Executive (B2B)Optus Jun 2010 - Oct 2011Macquarie Park, Nsw, AuAs one of the largest telecommunications and entertainment companies in Australia, Optus provides mobile, telephony, internet, satellite, entertainment and business network services to more than 10 million customers each day. The Optus business has 3 key divisions across Consumer, Small to Medium Businesses (SMB) and Enterprise Business. The role served as As a Senior Marketing Executive part of the SMB Customer Marketing team. I was responsible for the management of SMB's Fleet Recontracting strategy and execution of all Direct Mail, Telemarketing & Digital campaigns. The key focus of the role was the ongoing churn reduction for Optus SMB Fleet customers through increasing recontracting, developing a lifecycle program and managing subsidy saving strategies.* Project Mgmt & adoption of Partner Toolkit* Driving vision & change mgmt in usage and take-up of CRM* Channel Marketing & Business Development of Direct Partners* B2B Marketing campaigns and strategy for Fleet Customer Lifecycle* Promotions & Offers - driving scale in digital campaign integration* Driving retention of High Value Fleet customers* Campaign Mgmt of multi-faceted DM campaigns across channels* Development & implementation of SMB Online Recon Strategy* Ongoing Analysis & Reporting in driving churn reduction* Understanding complexities of Customer Marketing Data* Identifying opportunities to drive insights* Driving rigor and delivery of reports required to monitor churn KPI* Management of Creative Agencies & Suppliers to deliver strategy -
Custom Product Solutions (Studio) ProducerYahoo Mar 2010 - May 2010Sunnyvale, Ca, UsBefore finishing up at Yahoo!, I seconded for 3 months (while doing both roles) into a newly created Custom Solutions & Product team as a Producer in charge of strategy, project management, product management, site build (CMS) and success of client microsites.High level of involvement with sales to ensure client expectations were met and exceeded. Key stakeholders: Sales, (UXD) Design, Web Dev, Engineering.Worked on microsites for Canon, Garnier, Nestle, Actvision, Sensodyne, Colgate, Lexus, Nissan, Universal Music -
Acquisition & Direct Marketing ExecutiveYahoo Feb 2007 - May 2010Sunnyvale, Ca, UsYahoo is a global media and tech company that connects people to their passions. Reaching nearly 900 million people around the world, bringing them closer to what they love—from finance and sports, to shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.* Managed outsourced SEM function for the business* Responsible for Yahoo!7 Mail & Yahoo!7 Video Product Marketing* Managed network marketing operations in terms of planning, booking, briefing, optimising and reporting for display & performance campaigns, network integration, smaller editorial and email (eDM)* Directed creative, media and search agencies to develop implementation strategies* Lifetime Value Project Management: Model that aims to illustrate the true value of a network marketing click to the business with the ultimate goal of driving network optimisation & ROI* Internet Explorer 8 distribution (optimised for Yahoo!) exceeding kpi by 20%* Oversee the creation, implementation and tracking for marketing promotions - ongoing initiatives to drive homepage sets, toolbar downloads, newsletter sign-ups, etc. Just under 200,000 Yahoo!7 homepage sets driven in 2009, significantly exceeding target.* Responsible for the production of a versatile ‘Hot or Not' Interactive voting module that is scalable across all properties and sellable as a client offering* Direct Marketing operational tools, including targeting, tracking, campaign reporting, site analytics and Right Media (online ad exchange)* Intern Staff Management (total of 5 marketing interns went through the program)* Creative input & support for brand campaigns
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Sales Operations ExecutiveYahoo Apr 2006 - Feb 2007Sunnyvale, Ca, UsReporting to the Head of Sales Operations & Client Services, I was responsible for the booking, scheduling, reporting and delivery of Internet advertising in addition to client services and supporting the management of these relationships. Working on the Agency Account of OMD dealing with clients including Telstra/Bigpond, McDonald’s, Hasbro as well as other high profile clients we as a team continued to deliver favourable results. I was also in charge of handling the booking and reporting of Dedicated Email and eNewsletter Inclusions across Pacific Magazine titles (Men's Health, Marie Claire, New Idea, Who, Famous and Better Homes & Gardens). Finally, I worked on Alliance deals 'at the time' Fairfax Digital – Drive, Domain, MyCareer; E*Trade and eBay as well as being in charge of International campaigns being booked on the Yahoo!7 network.Revenue Assurance is a crucial aspect of this role
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Seo/Online Marketing AnalystCupid Media Aug 2005 - Apr 2006Gold Coast, Qld, AuEstablished in 2000, Cupid Media is a leading niche online dating network. The company has expanded to over 30 million customers across the world, covering North and South America, Europe, Asia Pacific and the Middle East. Cupid Media was acquired by Dating Group in July 2021 for $51 million. Reporting to the CEO of the business I was responsible for monitoring and improving all the natural/organic listings of relevant search keywords (prioritising high volume keyword searches) across primarily the Google, MSN and Yahoo! search engines for a vast array of sites in the company’s portfolio. This involved analysing and improving webpage coding and content, developing a linking and content strategy and implementing necessary changes to the websites. A major part of carrying out the above involves constant reporting and tracking so as to prove and be accountable for an increase in performance and traffic driven from these natural search or unpaid listings. Further to being in charge of SEO I was also responsible for the direction and strategy of our Affiliate Program.
Ross Hoier Skills
Digital Marketing
Digital Strategy
Online Marketing
Online Advertising
Email Marketing
Marketing Strategy
Social Media Marketing
Sem
Direct Marketing
Marketing
Seo
Crm
Strategy
Product Marketing
Management
Customer Retention
Strategic Partnerships
E Commerce
Campaign Management
Marketing Communications
Project Management
Google Analytics
Lead Generation
Analytics
Multi Channel Marketing
B2b Marketing
Media Planning
Integrated Marketing
Marketing Management
Display Advertising
Content Strategy
Mobile Advertising
Search Advertising
Mobile Marketing
Brand Management
Customer Acquisition
Web Analytics
Google Adwords
Database Marketing
Affiliate Marketing
Digital Media
Loyalty Marketing
Ppc
Social Media
New Media
B2b
Mobile Devices
Web Marketing
Creative Direction
Leadership
Digital Transformation
Business Transformation
Change Management
Marketing Automation
Sitecore
Ross Hoier Education Details
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University Of Technology SydneyCommenced February 2018. Completed Nov 2019. Award Received March 2020. Graduation Ceremony May 2022 -
Bond UniversityMarketing & Economics (Double Major)
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Adschool AustraliaDigital Strategy
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ScalablProduct Ownership
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FranklincoveyProject Management
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OptusGreenbelt Training - Lean Six Sigma
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OptusLimelight Training - Acheiving Exceptional Customer Experience
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Yahoo!Negotiation Skills
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The Scots CollegeHigh School Certificate (Hsc)
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The Southport School
Frequently Asked Questions about Ross Hoier
What company does Ross Hoier work for?
Ross Hoier works for Aged Care Decisions
What is Ross Hoier's role at the current company?
Ross Hoier's current role is Head of Marketing and Digital.
What is Ross Hoier's email address?
Ross Hoier's email address is ro****@****ail.com
What is Ross Hoier's direct phone number?
Ross Hoier's direct phone number is +614382*****
What schools did Ross Hoier attend?
Ross Hoier attended University Of Technology Sydney, Bond University, Adschool Australia, Scalabl, Franklincovey, Optus, Optus, Yahoo!, The Scots College, The Southport School.
What are some of Ross Hoier's interests?
Ross Hoier has interest in Snow Skiing, Basketball, Music, Skateboarding, Travel, Gym.
What skills is Ross Hoier known for?
Ross Hoier has skills like Digital Marketing, Digital Strategy, Online Marketing, Online Advertising, Email Marketing, Marketing Strategy, Social Media Marketing, Sem, Direct Marketing, Marketing, Seo, Crm.
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