Marketing Manager | Product Owner
Hong Kong Sar
• Consolidated user requirements from different internal stakeholders, including product, business, and risk and compliance team, to develop a promotion engine to enable the bank's marketing activities.• Collaborated with campaign owners to identify and analyze business needs, design system solutions, and deliver user story/BRD (business requirement document) and PDD (product due diligence). Successfully delivered campaigns relating to account opening reward, MGM program, instant spending rebate, flexi loan reward, and other promotion functionalities.• Collaborated closely with the Research & Development team to clarify project requirements and establish Research & Development and testing schedules. Oversaw the project process from development to implementation, including User Acceptance Testing implementation and Production Validation Testing planning and execution before public launch. • Proactively identified opportunities for system and user experience enhancements, proposing and implementing changes to drive continuous improvement.• Designed marketing programs to support the acquisition, retention, and conversion of various products (payment, deposit, loan, etc.)• Responsible in building the connection between the livi app and yuu Rewards Club, the Hong Kong market’s largest points platform, to allow customers to earn and review yuu points instantly from the livi app.