Rossini Yen Email & Phone Number

Denver, Colorado, United States

• Oversee and produce experiential activations, conferences, trade shows, and events
• Guarantee flawless delivery of client objectives and agreed upon budget by crafting the project scope of work, workback & production schedules, and budget trackers
• Develop strategic overview for driving engagement against measurement plan to track KPIs
• Source, contract, and manage vendors and high-profile talent; oversee all production & fabrication elements to successfully execute in-person, virtual, and hybrid activations
• Lead creative development and concepting of event thematics based on client specifications
• Proactively identify and pursue new business opportunities, leveraging industry insights and trends.

Denver, Colorado, United States

• Spearheaded large scale indoor/outdoor activations for high profile clients including Meta, Nike, NYC Marathon, NYC Five Boro Bike Tour, Boulderthon; responsible for vendor RFPs, permits and agency approvals, budget.

Denver, Colorado, United States

• Developed playbook for conducting scalable COVID-19 vaccination clinics, setting adaptable on-site event flows and transporting vaccines and medical equipment, implemented recruitment strategies to adequately staff.

New York, New York, United States

• Built a diverse event portfolio and produced live shows with participants ranging from 100 to 10,000, fulfilling the organization’s growth initiatives and achieving YOY revenue goals.
• Managed multiple revenue streams and formulated pricing structure for corporate event sales, individual and group ticketing, and reservation packages.
• Directed external communication, media outreach, and advertising campaigns across print and digital channels, resulting in a 25% attendance increase.
• Developed a new indoor venue for event rentals, highlights include:- Building a top tier client base, securing world-class catering services, and growing revenue by 100% over three years- Establishing SOP and managing.
• Cultivated relationships with new and existing partners by packaging tailored suites of branding and activation opportunities using creative solutions and employable assets.
• Customized digital ticketing system as part of a cross-departmental team to improve customer experience and streamline operational inefficiencies.

New York, New York, United States

New York, New York, United States

New York, New York, United States

• Revolutionized New York City Marathon Finish experience with a focus on crowd management and safety; collaborated with stakeholders including city agencies on operations and communications strategy for smooth rollout.
• Lead manager for 5-7 events annually (7,500 average participants) overseeing entire project life cycle including: site design, budget management, timeline development and run of show, permit approvals, vendor.
• Executed logistics for sponsor activations with business development team, ensuring continued partnership renewals and needed resources.
• Streamlined emergency medical and communications protocol, presented proposal to C-Suite executives; plan approved by city agencies and is still used presently.
• Formed relationship with the American Red Cross, bringing in ambulances, gators, and 200+ medically trained volunteers.
• Managed part-time event staff and contractors for 50+ events annually; streamlined hiring and staffing process and compiled SOP manual for training new hires.

New York, New York, United States

New York, New York, United States