Rossini Yen Email & Phone Number

Denver, Colorado, United States

• Oversee and produce experiential activations, conferences, trade shows, and events• Guarantee flawless delivery of client objectives and agreed upon budget by crafting the project scope of work, workback & production schedules, and budget trackers• Develop strategic overview for driving engagement against measurement plan to track KPIs•Source, contract, and manage vendors and high-profile talent; oversee all production & fabrication elements to successfully execute in-person, virtual, and hybrid activations• Lead creative development and concepting of event thematics based on client specifications•Proactively identify and pursue new business opportunities, leveraging industry insights and trends.

Denver, Colorado, United States

• Spearheaded large scale indoor/outdoor activations for high profile clients including Meta, Nike, NYC Marathon, NYC Five Boro Bike Tour, Boulderthon; responsible for vendor RFPs, permits and agency approvals, budget oversight, fabrication and buildout, client relations, timeline development, and onsite execution.

Denver, Colorado, United States

• Developed playbook for conducting scalable COVID-19 vaccination clinics, setting adaptable on-site event flows and transporting vaccines and medical equipment, implemented recruitment strategies to adequately staff 400+ clinics over a 10 month span throughout Colorado, and managed 75 direct reports.

New York, New York, United States

• Built a diverse event portfolio and produced live shows with participants ranging from 100 to 10,000, fulfilling the organization’s growth initiatives and achieving YOY revenue goals. • Managed multiple revenue streams and formulated pricing structure for corporate event sales, individual and group ticketing, and reservation packages.• Directed external communication, media outreach, and advertising campaigns across print and digital channels, resulting in a 25% attendance increase.• Developed a new indoor venue for event rentals, highlights include:- Building a top tier client base, securing world-class catering services, and growing revenue by 100% over three years- Establishing SOP and managing sales/operations team• Cultivated relationships with new and existing partners by packaging tailored suites of branding and activation opportunities using creative solutions and employable assets.• Customized digital ticketing system as part of a cross-departmental team to improve customer experience and streamline operational inefficiencies.• Established surveys with targeted groups to understand visitor experience, enhance sponsorship opportunities, and inform employee training.• Hired, trained, and supervised assistant management personnel and event support staff.• Projects included:- Bank of America Winter Village at Bryant Park (300K annual skaters)- Bryant Park Movie Nights (NYC's longest running outdoor movie series)- Bryant Park Yoga (14K annual participants)

New York, New York, United States

New York, New York, United States

New York, New York, United States

• Revolutionized New York City Marathon Finish experience with a focus on crowd management and safety; collaborated with stakeholders including city agencies on operations and communications strategy for smooth rollout; resulted in 11% participant increase to 50K and 16% increase in customer satisfaction.• Lead manager for 5-7 events annually (7,500 average participants) overseeing entire project life cycle including: site design, budget management, timeline development and run of show, permit approvals, vendor coordination, staffing plans, event execution and onsite buildout/breakdown, and recap/reconciliation.• Executed logistics for sponsor activations with business development team, ensuring continued partnership renewals and needed resources.• Streamlined emergency medical and communications protocol, presented proposal to C-Suite executives; plan approved by city agencies and is still used presently.• Formed relationship with the American Red Cross, bringing in ambulances, gators, and 200+ medically trained volunteers.• Managed part-time event staff and contractors for 50+ events annually; streamlined hiring and staffing process and compiled SOP manual for training new hires.

New York, New York, United States

New York, New York, United States