In the context of a liberal arts education, the study of business is enhanced as students are challenged to integrate and sometimes reconcile many different perspectives. Students quickly learn that many problems are more complex than they may initially appear. Over time, this awareness changes how they approach problems altogether. Our students are challenged to build their capacity to tackle problems that are often without a clear answer. Wittenberg prepares business majors to embrace exploration, change and challenges in new ways that reveal solutions both innovative and valuable.

CABLE is a unique, high-impact professional development opportunity open to Communication & Digital Media, Business, and Sport Management majors and minors. Students learn how to present themselves professionally, network with communication practitioners in a variety of fields, conduct research on case studies and present recommendations to those professionals, and ultimately create a smoother transition for themselves into their career after graduating from Wittenberg. Students who are selected to participate in this practicum experience meet weekly for class, take field trips to various organizations and businesses, meet with and hear from professionals in a variety of contexts, work on real-life case study projects for organizations, and come to understand their own career preferences with greater clarity.

Wittenberg's Master of Science in Analytics program bridges the gap between capturing, organizing and analyzing data and the need for data analysts to help organizational leaders make better decisions. The program is designed to prepare students for careers as both data analysts and data-savvy managers in a wide variety of fields. Significant emphasis is placed on enabling students to use data management techniques and analytical tools to solve real problems through the integration of critical and creative thinking which are the hallmarks of a liberal arts education.