I may call myself a “travel geek” but my work is about more than just a love of travelling. With nearly 28 years of experience in the travel and hospitality industry, I’ve built a career dedicated to driving results and innovation across sales and strategic business development. From mentoring and building high-performing teams to shaping market strategies that improve online travel agency (OTA) visibility, I have a proven track record of improving outcomes for hospitality businesses.As Co-Founder of The Perfections Group, I partner with property teams to navigate the complexities of OTA rankings, optimise distribution channels, implement sales strategies, and elevate guest experiences.Our business is founded on the belief that smaller, independent properties such as lodges, B&Bs and boutique hotels should have efficient reservations, high visibility on online travel and booking platforms, effective sales and marketing plans, strong revenue management and working distribution channels.Let’s face it, the hospitality industry is fiercely competitive, and those who don’t keep pace with trends or understand their comparative standing will struggle to maintain relevance.As a trusted outsourced partner to a growing portfolio of unique properties, we provide solid services, expert knowledge and technologies to empower our clients to compete and grow in a competitive industry. My expertise extends to OTA, channel and revenue management, coaching and training, reservation office planning and implementation, and marketing, helping properties improve their positioning and achieve sustainable growth.I’ve enjoyed an exciting career, working with leading organisations like Protea, Hilton, Posthouse Hotels UK, Expedia, Legacy Hotels & Resorts, and NightsBridge, leading teams in market management, sales, and marketing.I have a hands-on approach, working closely with property teams to implement training programmes, streamline revenue management processes, and develop comprehensive marketing plans. It is not just about strategy; it’s about providing ongoing support and practical solutions that make a real difference in day-to-day operations.Specialties:• Distribution Strategy Optimisation• OTA, Channel Manager & Revenue Management Training• Strategic Business Planning & Negotiation• Team Building, Coaching & Mentoring• Sales & Marketing Strategies • Entrepreneurship Let’s connect to explore how we can help you achieve your ambitions for your property.Email: ross@theperfectionsgroup.comWebsite: https://www.theperfectionsgroup.com/