Chairperson

As departmental director, overseeing all marketing, public relations and development strategies:• Developed the Festival’s marketing strategies in order to achieve box office sales targets and to develop the awareness of the Festival at national and international levels o During my time, box office increased by 140% from €500k to €1.2million• Coordinated all issues relating to the smooth operation of a tiered giving structure including recruitment and negotiation of sponsorships including title sponsor Ulster Bank (3 year deal), Dublin Airport Authority, Accenture, Glen Dimplex and others• Responsible for programming the Family Season strand each year, attending international festivals to find suitable work for ages 4-11, and negotiated contracts and fees • Responsible for meeting the Corporate Friends sales targets, coordinating all aspects of the logistics of the three evenings, servicing the relationships etc.• Responsible for the design of all marketing collateral, dealing with designers, writing copy and design briefs, and developing all branding for the Festival• Oversaw Festival website both during the year and in the run up to the Festival. Controlled all copy and graphic design• Oversaw the press office to maximise all PR opportunities• Developed all promotional campaigns in all media including press, tv, radio, web and on-street• Oversaw the development of editorial content for individual show programmes for each production (including all other associated print, design and advertising sales)• Responsible for sales targets of the Friends Membership Scheme, developing an annual programme of events (and sale of associated events), development of recruitment campaigns and renewals• Wrote and submitted applications to funding agencies including Dublin City Council, Failte Ireland etc. • Developed marketing and development budgets with the Artistic Director• Conducted ongoing market research

• Events Coordinator responsible for the programme content of the St. Patrick’s Festival in 2001 and other events• Established the Sponsorship Department within SHFA.• Solely responsible for meeting financial targets (both cash and in-kind) in sponsorship of Sydney’s Public Event Programme – doubled annual target in half the allocated time.• Acquired sponsorship partners including Coca Cola, Qantas, Accor etc.• Developed media partners for in-kind publicity of events including television network sponsors.• Responsible for the allocation of certain government funding for sponsorship of statewide events and projects.• Developed artistic teaser campaigns and all marketing collateral (including proposal document copy and design) for targeting of potential sponsors. • Responsible for all contract negotiations, presentations of sponsorship deals.• Held role of ‘Project Leader’ for events within Sydney’s Event Programme to ensure the content met public, stakeholder and sponsor objectives.• Managed both marketing and operational aspects of key events.• Development of marketing strategy for events including direct marketing (especially artistic and creative approaches in-line with event themes), advertisement copy and production, and all media liaisons.

• Developed marketing plans for different areas of business within Croke Park (i.e. GAA Museum, Croke Park Conference & Banqueting Centre)• Management of all marketing communications (brochures, flyers, teaser campaigns etc.) including creative development, all written copy, direct marketing campaigns, media/consumer promotions, advertising schedules/campaigns, advertising copy, PR, all media liaisons including television, print and radio interviews etc.• Responsible for achieving sales targets for Croke Park’s non-match day business e.g. concerts, conferences, banquets, themed events etc. – exceeded target in all years. • Responsible for achieving visitation numbers to the GAA Museum – exceeded target by 40% in opening year.• Operated in international/domestic tourism markets for the GAA Museum, and the corporate market for Croke Park as a venue.• Developed packages for each market e.g. education packs for teachers for the Museum’s education market, incentive programmes for international tour operators, VIP Hospitality packages for the corporate market etc.• Responsible for ten principal sponsors of the GAA Museum (including RTE, The Irish Times, Compaq, Aer Lingus etc.).• Attended domestic and international tourism workshops for tour series, incentive and ad hoc tour programmes to Croke Park.