Kathryn R. Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia

Chamblee, Ga

Norcross, Ga

Developed and implemented ‪integrated‬, strategic ‪media‬ plans across owned, operated and paid ‪media‬ channels for‬ the Mighty brand, while working with and supporting 100+ franchise locations and partners to achieve company-wide brand objectives and compliance on digital platforms.- Worked with media agency partners and marketing leads to drive strategy and execution of media campaigns from conceptual planning to tactical recommendations, including budgets.- Executed, reported on and continuously optimized digital marketing campaigns across channels such as paid search, paid social and display advertising.- Managed daily workload and work directly with Director of Marketing to identify proactive opportunities for branding.- Stayed up-to-date with digital marketing trends and potential new channels and strategies.- Managed logistics of all national trade-shows and supported local franchise shows.- Developed initial video storyboard, coordinated, directed and edited video for social media, website and blogs. - Wrote, edited and distributes press releases through Cision for AP and trade publication pickup.- Contributed,wrote, and presented annual digital marketing report to key executive leadership and stakeholders to verify alignment with current year objectives; communicate customer reviews, and pitched ideas of continued digital marketing growth, strategy and budget.

Greater Atlanta Area

AquaPR, a marketing and public relations consulting firm, specializing in technology.Public RelationsEdited press releasesResearched and created media lists and editorial calendars using online tools created for PR professionals i.e CisionCreated coverage and highlight reports for clients Prepared annual reports of agency progress and activityMarketingCreated dealer kits and managed inventory of themDeveloped e-mail Marketing in Constant Contact Tradeshow setup/booth layout & designCreated Google Adwords Campaigns Created numerous marketing pieces using Adobe Illustrator – ads, spec sheets, trade show graphics Content Marketing & Social MediaResearched online forums and blogs for product reviews and monitoringAuthored company blogs highlighting trends and client newsCreated installation video for corporate and dealer websites and blogsDeveloped initial storyboardDirected and shot videoEdited video combining voice-over, product diagrams and photos, stock photos and video shoot footage

Payroll processing and distributionVendor Contact, Ordering, Education Opportunities for front and back officeOperations ManagementCreated Monthly Newsletter and SpecialsContact for Promotional Events/AuctionsClient Relations Specialist

B.S, Psychology

Aa, Business Administration

Activities and Societies: Phi Theta Kappa