Developed and executed creative materials for the customer experience, including marketing materials, user-interface design, and storytelling.Highlights: – Lead designer for Blue Cross Blue Shield of Michigan’s customer-facing retail shopping and purchasing site. Worked with client and third-party consultants to implement multi-channel design. Created support materials post-launch.– Lead designer for Blue Cross Blue Shield of Illinois’ customer-facing quoting system, a subset of the retail shopping site.– Designer for Drifire’s branding and marketing materials. Created multi-channel deliverables, including packaging, trade fair materials, and print and digital ad campaign collateral.– Designer for Case New Holland’s (CNH) marketing and trade fair materials for the Parts & Services division.

Created print and digital advertising solutions for a diverse group of clients.– Developed multi-channel concept strategies.– Designed and implemented corporate identity branding.– Created multi-channel campaigns, utilizing both print and digital components, based on concept strategies.

Created brochures, invitations, and other collateral to accompany current marketing strategies for various clients.

Utilized graphic design solutions to produce advertisements on a tight deadline for daily student-run newspaper. Delegated project responsibility to a staff of ten.