Ross Mcgraw Email and Phone Number
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A results-focused full-funnel marketing leader with +15 years of experience in leveraging brand storytelling using a data and customer-obsessed approach. As a proven cross-functional leader and team builder, I have a track record of driving revenue growth for companies in the media, consumer products, sports, and technology sectors. I'm a change agent passionate about bringing innovative ideas to market that connect with consumers and meet strategic business goals. Experience: brand strategy, social media, experiential marketing, influencer marketing, partnerships, performance marketing, content marketing, omnichannel marketing, email marketing, eCommerce, media planning and buying, affiliate marketing, digital marketing, advertising, customer acquisition and retention, analytics and tracking, B2B, DTC, retail marketing, business development, integrated marketing, product marketing, demand generation, conversion rate optimization, SEO, press and communications
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Global Vp And Head Of CoreCore May 2023 - PresentRümlang, Zurich, ChGlobal business leader of Zurich-based sports tech company, CORE, overseeing all aspects of the business including P+L, marketing, partnerships, product, customer support, R&D, public relations, and more.The CORE Sensor is a real-time core body temperature monitor built with the advanced, Swiss-made, thermal energy transfer sensor designed to unlock performance potential.
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Advisory Board MemberVixi6 Feb 2023 - PresentAdvisor for Vixi6, an ai-powered Car Play for the micromobility industry. Vixi6 is delivering compelling digital solutions that inspire people to embrace alternatives to the car. To do so, we've built partnerships with world-beating firms like Sweat Works and Tomorrow Creative Services. The result is deep competence, high agility and innovative solutions for next generation micromobility.
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Chief Marketing And Revenue OfficerHammerhead Jul 2020 - Apr 2023Chicago, Illinois, UsLeading brand and customer growth by implementing an omnichannel marketing and sales strategy, resulting in 7x increase in revenue YOY, 50% reduction in CAC, brand growth from unknown to top 3, and a No. 1 selling product at retail. Established and grew Marketing, Growth, Comms/PR, Retail, Creative, eCommerce, B2B and B2C teams and processes, leading to a successful acquisition by SRAM within two years of product launch. -
Senior Director, Partner MarketingViacomcbs Jul 2019 - Jul 2020New York, New York , UsCollaborated with AdSales to create B2B/B2C integrated marketing campaigns that generated additional revenue for the ViacomCBS portfolio of networks (MTV, Paramount, Nickelodeon, Comedy Central, VH1, CMT, TVLand, etc.). My leadership of over $10M in incremental integrated marketing upfront and scatter pitches annually, with a ~50% success rate and increased revenue across networks and ViacomCBS ad solutions. -
Senior Director Of Partner Marketing, Nickelodeon Family LifestyleViacomcbs May 2018 - Jul 2019New York, New York , UsDeveloped dynamic B2B/B2C integrated marketing campaigns and brand strategies to reach kids and families for partners, including Pedigree, Duracell, Visionworks, Bomb Pop, and AT&T that promote Nickelodeon properties like SpongeBob and Paw Patrol.
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Director Of Partner Marketing, Nickelodeon Family LifestyleViacomcbs Mar 2015 - May 2018New York, New York , UsBroke two new market categories, brought in over $5M in new partnerships andcreated new marketing models across Viacom networks in my first year.
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Head Of New Business | ConsultantTypical Magic Jun 2014 - May 2015Consulted for clients looking to build culture-driven brand experiences that created an authentic emotional connection with audiences. Examples of my work include establishing a partnership between Red Bull and experiential agency META to showcase musical and visual artists, and serving as executive producer for SXSW activations for Under Armour, Lugz, and Y&R.
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Global Head Of Experiential MarketingVice Media, Inc. Jun 2012 - Jun 2014Brooklyn, New York, UsBuilt a global experiential marketing team, creating ground-breaking campaigns that generated millions of impressions and new revenue streams through ad sales and brand partnerships. My team of 14 managed budgets exceeding $10m annually on projects including David Blaine's Electrified, the interactive pyrotechnics show Samsung | Up Next, and the first YouTube Music Awards. -
Account Executive And Experiential ProducerMktg Inc 2007 - Feb 2012New York, Ny, UsCreated, planned, and executed unique, effective brand activations from concept through production for Diageo and Nike categories (Sportswear, Nike 6.0, Nike Snowboarding, Nike Running, Nike Team Sports, Yankees Baseball and Basketball). Took Bowery Stadium, a Nike Sportswear pop-up, from experiment to a coveted retail, customization, and experiential model duplicated across the global business.
Ross Mcgraw Skills
Ross Mcgraw Education Details
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New York UniversityIndividualized; Marketing And Business 2007
Frequently Asked Questions about Ross Mcgraw
What company does Ross Mcgraw work for?
Ross Mcgraw works for Core
What is Ross Mcgraw's role at the current company?
Ross Mcgraw's current role is Sports Tech Business Leader | Pro Triathlete | Go-to-Market Advisor | Dad.
What is Ross Mcgraw's email address?
Ross Mcgraw's email address is ro****@****ail.com
What is Ross Mcgraw's direct phone number?
Ross Mcgraw's direct phone number is +121284*****
What schools did Ross Mcgraw attend?
Ross Mcgraw attended New York University.
What are some of Ross Mcgraw's interests?
Ross Mcgraw has interest in Experiential Marketing, New Technology, Event Production And Social Media, Education, Cycling, Science And Technology, Running, Arts And Culture, Health.
What skills is Ross Mcgraw known for?
Ross Mcgraw has skills like Event Planning, Social Media Marketing, Marketing, Social Media, Event Management, Relationship Marketing, Public Relations, Integrated Marketing, Marketing Strategy, Brand Management, Digital Marketing, Project Management.
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