Ross Guthrie Email & Phone Number

Palo Alto, California, United States

Founding member.An early stage product in an early stage category presents challenges that are new and novel up and down the company stack. I focus on where strategy meets practice. On the customer side: I influenced executive vision to include practical application for measurable outcomes communicated back to executives. On the product side: I drove product strategy throughout the development lifecycle through scalable qualitative and quantitative feedback loops. The result: product investments that are deeply aligned to customer value realization.Customers were not able to fit AI generation into their ads workflow, I Influenced CPO, CEO, Design and Engineering to research, design, develop and prove a custom layouts capability that led directly to the closure of a +1M$ long term agreement and opened up another $2M ARR in pipeline with 200k of immediate revenue in quarterCustomers were not seeing text generation quality that was brand aligned, I partnered with customers directly to maximize quality in current capability and uncover impediments to value with quality which allowed me to influence stakeholders across product teams to implement custom fine-tuned models which directly led to a $750k long term agreement and opened another $1.5M ARR in pipeline with 300k of immediate revenue.Designed and launched customer telemetry and instruementationInfluenced 20+ stakeholders to enhance user and customer onboarding processes, achieving a 5X increase in Weekly Active Users (WAU) over a six-month period, thereby enhancing user engagement and retention.

Remote

Built AI based customer data enrichment process to inform the sales team and improve pitch relevance.Led a collaborative effort with the Chief Product and Customer Experience Officer and Engineering to shape and communicate the strategic long-term vision, enhancing product offerings and customer engagement.Led a globally distributed team of product managers and engineersConducted comprehensive market analysis to define the Total Available Market, identifying key business opportunities that led to a refined organizational focus and alignment with enterprise goals.Led the development and execution of product roadmaps based on thorough market research and competitive analysis, ensuring the identification of product gaps and market opportunities that aligned with business strategy.Designed and implemented new UX for improving user and partner onboarding processes, admin experiences, and analytics insights, directly contributing to a 30% YoY holiday revenue growth for top clients.

Remote

Drove product strategy and enterprise customer onboarding enhancements by closely working with cross-functional teams, which resulted in the successful launch of new customers representing over $2 billion in GMV.Led a distributed team of solution architects, project managers and technical architects.Developed and implemented a comprehensive solutions framework and integration strategy, facilitating the seamless adoption of our products within complex enterprise architectures, enhancing customer value and business impact.

Remote

Remote

Owned the end to end GTM lifecycle which includes: market needs, product vision and strategy, roadmap communication, enablement of our field, building a scalable program for strategic customer acquisition, working with our key partners.Led a team focused on the launch and adoption of a customer data and insights tool, helping to unlock $100 million in customer revenue and establishing a vital feedback mechanism across product teams.Led a distributed team of product managers and technical architects.Managed key product operations, provided detailed reports on success metrics to stakeholders, and drove operational cadence to ensure timely achievement of key product milestones and customer engagements.Enhanced cross-functional collaboration by shipping the Voice of the Customer initiative, delivering critical insights to executive teams which influenced product strategy and prioritization.

Remote

Defined and launched the Einstein Deployment Dashboard, facilitating seamless integration and interaction between Commerce and AI functionalities, now utilized by 100% of the client base.Designed, piloted, launched, and drove adoption for Expert Coaching Sessions fka Accelerators for Einstein Product Recommendations, Sorting Rules, and SEO. Established as a thought leader in AI applications for commerce, led over 25 speaking engagements, significantly influencing product adoption and strategic perspectives among key stakeholders.

Remote

Led the integration of CQuotient into the Demandware stack (now known as Commerce Cloud Einstein), contributing to a $5 billion increase in GMV and generating hundreds of millions of autonomous predictions each month.Collaborated closely with engineering, sales, services, and customer teams to define requirements for the go-to-market strategy of Product Recommendations and Predictive Sort.Defined user stories based on customer and field feedback, ensuring alignment with market needs and business goals.Achieved first-year adoption of Product Recommendations and Predictive Sort on 229 and 150 sites, respectively, representing a 45% combined penetration of the commerce client base in the first year alone.

Remote

Spent 4 weeks onsite in Holland with Bestseller onboarding and ramping a new digital commerce platform operations team. I identified their technical and functional issues, built a roadmap with measurement benchmarks, and directed implementation from USA working with their technical team. The saw a reduction is page load times and incremental increase and dollars per session.Spent 12 weeks onsite with timbuk2 post migration after they saw a dip in traffic that did not recover. I investigated and discovered several issues impacting both search engine visibility and shopper experience. Build a roadmap, ramped their technical and merchant teams, and directed the implementation of technical and functional solutions. They saw their traffic numbers recover and improved conversion rate of the site as a whole.Trusted management consultant offering:-Org analysis and design-Capability assesments-Digital Strategy-Business and solution architecture consulting-Customer data strategy-Conversion rate optimization

Westlake Village, Ca

Led monetization strategy for content rich brands sites generating 20k/month net new revenue stream. Product Management hub between developers, business managers, and technical users for Musician’s Friend. Technologies/Skills employed: Oracle ATG, Microsoft Dynamics AX, Quickbase, DoubleClick for Publishers, Endeca Workbench, Sharepoint administration, Microsoft Office, front end development, process systems development, cross-functional agility.

Bs-Business Administration, Marketing & Finance, Alumni

Activities and Societies: Satellite campus research project, market research to determine the most favorable regional market.

Diploma, Economics