Ross Miller Email & Phone Number

Summit, Nj, Us

San Francisco, Ca, Us

Hue helps brands and retailers embed shoppable videos on their e-commerce websites to give customers confidence to add to cart. 88%+ of customers seek videos of people trying products (i.e. social proof) before purchasing them.

New York, Ny, Us

Responsible for P&L of native DTC brand delivering customized hair care products, over 50% via ongoing subscription. Managed site experience, digital marketing, social media, technology, customer service and warehouse functions.• Led site redesign and migration from custom platform to Shopify & Recharge to right size team and accelerate speed to market while decreasing costs $700k annually• Increased quiz completion by 17% and overall conversion by 15%• Won Glossy Best Ecommerce Experience award• Reduced Customer Service inquiries by 45% using AI Chatbot

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Event, lounge and club DJ - https://djanalytic.com/

Great Barrington, Ma, Us

Delivered P&L across DTC and retailer.com, including Amazon, Nordstrom and Ulta. Managed site experience, digital marketing, social media, technology, customer service and warehouse functions.• Signed mega influencer / actress (1.8M followers) for 6-month brand partnership campaign• Increased influencer and organic social impressions and engagements +100% YoY• Migrated from internal platform to Shopify and launched innovations such as virtual try-on, virtual consultations, and augmented reality in video ads

New York, New York, Us

Led Digital Transformation from J&J divestiture to Gryphon Investors, including DTC site modernization, Amazon and Retailer.com content strategy.• Developed strategy, business plan and P&L for brand DTC ecommerce• Led Amazon strategy and operational shift to a hybrid selling model• Optimized Amazon Marketing Services and DSP investment for $10m annual ecom business and stabilized operations resulting in $270k in incremental revenue over 90-day period• Developed capabilities and process to syndicate digital content to retail partners such as Walmart, Target, and Ulta

New York, Ny, Us

Owned digital marketing, site experience, and ecommerce P&L for luxury skin care and herbal remedy brand.• Grew ecommerce sales 90.1% in a 24-month period across Naturopathica.com and Amazon, resulting in millions of dollars in profitable sales growth annually• Increased traffic 180% year over year via digital marketing programs (display, video, search and social) • Overhauled spa booking experience and delivered omnichannel integration across ecommerce and flagship spa locations to create a single consumer view, increasing online reservations by 14%

New York, Ny, Us

Built and directed Analytics & CRM team that accelerated global growth from $150 million to $1 billion in annual ecommerce revenue, focusing on new capabilities and insights across digital marketing, promotions, customer value and segmentation, conversion optimization, and product and merchandising.• Technology decision maker for marketing, analytics and consumer experience technologies, negotiating contracts and managing $5 million annual budget across key partners• Developed consumer messaging strategy as program owner for email and SMS, which accounted for over $100 million in revenue per year• Directed design of lifecycle programs that drove $10 million in annual revenue • Defined attribution, measurement and testing standards to right size acquisition marketing investment of $50 million across SEM, SEO, re-targeting, paid social and display• Launched and managed A/B testing program, including $7 million annual revenue increase (+9%) for Clinique

Owned relationships and negotiated contracts in excess of $5 million annually with top clients including Macy’s, Williams Sonoma, QVC, and Diageo. Identified client marketing, site usability, and analytics initiatives, then drove adoption to create lift using Coremetrics products and services.• Drove Coremetrics SEM Tools offering across Urban Outfitters, Williams Sonoma, and Macys. Oversaw Coremetrics SEM agency relationship with Bass Pro Shops, Land’s End, and Select Comfort. Launched Anthropologie SEM program• Presented account plans and facilitated strategy discussions with VP level contacts

Executive Education, Artificial Intelligence For Business Strategy

Bachelor Of Science, Business Administration And Economics Double Major