I leveraged an opportunity to source and identify emerging product opportunities specific to the automotive dealership market. Oversaw the development of product plans across the safety and wheel weights categories.• Championed the execution of a highly competitive cross-reference project encompassing 11K SKUs to generate an additional $1,000,000 in new sales at 52% GM.

Drawing from My experience to provide strategic leadership and direction in the development and execution of product strategies from conception to launch ensuring alignment with established objectives and standards. Defined product road maps and tracked progress. Facilitated comprehensive product training for Accuform outside sales representatives, manufacturing sales groups, and distributors Spanning international markets. Steered new business development objectives identifying and optimizing opportunities to expand into new markets. Served as a subject matter expert in product selection and graphic design market specific catalogs specializing in 5S/Lean, construction, and petrochemical. Conducted in depth market analysis to identify key products, determine launch dates, and played a key role in content development. Participated as a member of the customer Advisory Council As the voice of the customer. developed and administered Key Performance Indicators (KPIs) to drive successful outcomes. Directed the coordination and production of marketing collateral including master catalogs, market specific catalogs, and new product cut sheets.• Spearheaded the development and launch of 45 new products.• Strategically developed the 5S/Lean product line resulting in the generation of $7M in annual sales.• Generated a 14% increase in overall company sales through strategic product marketing efforts.• Established competitive price analysis processes realizing an overall 6% price increase in 2019.• Instrumental in the development of a highly effective marketing plan.• Successfully enhanced private label brand presents across existing in new brands to maintain competitive advantage.• Initiated a cross functional meeting between various departments to enhance communication on products, events, and problem resolution.• Reduced catalog costs by 13% through strategic Negotiations print and paper prices.

I was selected to steer the day-to-day operations focused on driving increased revenue in market footprint. Devised and implemented strategies to enhance processes, safety marketing performance, and operational capabilities. Cultivated in managed relationships with industrial distributors, suppliers, and key stakeholders to develop custom catalogs, website, and trade show displays. Oversaw the development of market specific catalogs based on client requirements and needs. Managed a dynamic team of 21 employees driving performance in professional development. Engaged with suppliers to negotiate customer pricing for print and paper services.• Grew company from the ground up generating approximately $2M in sales within a five-year period.• Streamlined catalog/website development efforts establishing turnkey services and eliminating pain points and bottlenecks within the process.

• Accountable for entire Safety category• Developed private label line of earplugs, disposable gloves, and limited use garments• Sourced new products specifically for the Gempler’s customer type• Analyzed and presented P&L for Safety category

• Accountable for entire Signage, PPE, and instrumentation sections• Sourced and placed new products • Assisted in determining initial stocking order• Sales support - training and product literature • Assist quoting on large bids• Co-op collections

- Responsible for Material Handling category- Product selection - Quoting- Catalog merchandising - New product sourcing

- Answered customer questions on safety products, OSHA compliance and other compliance issues. - Responsible for technical accuracy of product content- Repaired and calibrated instrumentation products- Developed and trained customer service reps on Haz Com standard and hearing conservation standard