Ross Mortensen Email & Phone Number

Berlin, Ct, Us

Berlin, Ct, Us

Advanced institution’s mission through strategic communications, brand management, editorial strategy, marketing, media relations, multimedia, social media, design, print, and digital media.Maintained front-end and back-end website content as a member of Finalsite Project team. Coordinating with Blackbaud systems for seamless integration of data.Managed flagship media accounts, and consulted with offices and departments with cross-functionally to monitor, coordinate, and enhance campus-wide media efforts.Built the institution’s first in-house video production team, creating compelling storytelling content that effectively communicated the school’s impact through faculty research and student and alumni stories, enhancing engagement across a diverse set of audiences.

Wallingford, Connecticut

Participated in a comprehensive website redesign initiative. This resulted in the creation of a modernized, user-friendly digital platform, bolstering user engagement and satisfaction while maintaining alignment with organizational branding and objectives.Facilitated digital marketing and communications strategy, enhancing and further professionalizing overall approach to communications and external engagement.Utilized data analytics and reporting tools to track and optimize Pay-Per-Click (PPC) advertising campaigns, improving ROI through performance insights, trend analysis, and data-driven adjustments.

Led creative design initiatives, collaborating with internal and external stakeholders to develop visually impactful materials that effectively communicated client messages and brand identities.Directed institutional media strategy, video/multimedia production, and e-communication protocols.Managed day-to-day content strategy, particularly home page and other top-level marketing pages, internal news, and informational sites.

Designed and executed marketing campaigns while managing public relations initiatives and social media strategies.Monitored and analyzed web and social media performance metrics to inform and optimize future marketing efforts.Delivered frontline desktop support to ensure seamless IT operations for staff.

Hartford, Connecticut Area

Produced dynamic, content-rich media projects tailored to diverse stakeholder needs.Pioneered the integration of animation and interactive presentations into organizational workflows.Collaborated with IT and marketing teams to enhance cross-departmental communication and project alignment.

Hartford, Connecticut Area

Developed and published multimedia content to enhance website engagement.Designed and delivered web content with a focus on user experience and brand consistency.Produced multiple high priority multimedia projects to meet tight deadlines.

Newington, Connecticut

Led the development and execution of advertising initiatives to drive brand awareness and sales.Oversaw store operations, employee management, and supervisory responsibilities.

Bachelor Of Arts, Graphic Design/ Studio Arts

Education record