I am an AI coach and content creator, helping corporate creatives and marketing clients leverage tools like ChatGPT and Midjourney to elevate their content strategies and production. My journey into the world of creative animation and storytelling began quite uniquely with origami, the art of paper folding. At 21, I became fascinated with creating the perfect crane, a process that became almost second nature to me. This seemingly simple hobby provided a much-needed creative outlet from my day job as a website developer, a role that, while it paid the bills, left me feeling unfulfilled and yearning for more.Driven by a desire to transform this passion into something more, I set out on a mission in 2014. I launched an Instagram account, white_onrice - https://www.instagram.com/white_onrice - dedicating myself to the daily challenge of folding and showcasing a new origami figure. This not only refined my skills but also dramatically expanded my audience, catapulting from a modest 120 followers to over 100,000 in just 18 months. The overwhelming response to White on Rice empowered me to transition from my conventional 9-to-5 to a thriving career as a full-time artist and digital content creator.Now, with a decade of experience under my belt, my craft extends beyond origami to a broad spectrum of animation, digital storytelling and AI content creation. Leveraging tools like After Effects, Photoshop, Lightroom and Dragonframe, I've had the privilege of collaborating with leading global brands such as Disney+, Paramount Pictures, Samsung, Red Bull, and Sony Music. My work, which ranges from animated explainer videos to immersive brand stories and social media campaigns, is driven by a commitment to engaging audiences with content that is not only visually compelling but also strategically impactful.My path from folding paper cranes at my desk to forging partnerships with some of the biggest names in the industry is a testament to the transformative power of following a thread of interest and the impact of storytelling, regardless of the medium.
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Chief Creative OfficerZenrobot Dec 2024 - PresentSouth AfricaCo-founder and Chief Creative Officer at Zen Robot. At Zen Robot, I lead seminars and workshops to help teams harness generative AI for their branding and marketing needs. I focus on equipping teams with the skills to create impactful campaigns themselves, while also offering AI-driven content creation services for additional support. My role is to empower businesses to elevate their branding and marketing strategies by seamlessly integrating creativity with advanced AI tools. -
Founder & Creative DirectorWhite On Rice Apr 2014 - Dec 2024Cape Town Area, South AfricaWhite on Rice was born out of the love of paper folding, origami. Using origami and stop motion, mixed with modern video magic, I tell your brand's story in a new way. After Effects, Dragonframe, Lightroom and Photoshop are the tools used to make these paper creations come alive. This isn't just about making cool videos; it's about crafting a story that sticks with people and helps them understand what your brand is all about, whether it's through a short explainer video or a social media campaign. My goal is to make your brand's message clear, engaging, and memorable, helping you stand out in the busy online world. -
Founder & Creative DirectorNew Sugar Studios Aug 2020 - Sep 2024Cape Town, Western Cape, South AfricaWe've helped brands like Protea Wines, Dermastore and Krone craft unique and engaging animated content. As the the founder and animator at New Sugar Studios, I lead the team that makes cool animations and videos that help tell a brand's story in a way everyone can enjoy and remember. We’re all about creating content that looks great and gets people interested in what a brand has to offer, whether that’s through stop motion animations or motion graphics. Dragonframe, After Effects, Lightroom and Photoshop are the tools I use to bring ideas to life. If you need a video that explains what your business does or you want to show off your brand in a way that stands out, I'm the person to help make that happen. We’re here to help your brand shine and get noticed by more people. -
Front-End Web DeveloperFreelance Jun 2013 - Jun 2021Cape Town, Western Cape, South Africa
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DeveloperOgilvyone Jun 2013 - Apr 2014
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DeveloperHellocomputer Sep 2010 - Jun 2013Cape Town Area, South AfricaPHP - Website development.Javascript - Front end developmentCSS/HTML - Front end development -
DeveloperColourworks May 2010 - Oct 2010Cape Town Area, South AfricaPHP - Website development.Javascript - Front end developmentCSS/HTML - Front end development -
Presenter94.7 Highveld Stereo Jun 2009 - Feb 2010Presented a radio show in the early hours of the morning on Saturdays and Sundays.
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PresenterUjfm Mar 2008 - Jun 2009Produced and presented a show on the morning drive/afternoon drive.
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Systems ConsultantMicros-Fidelio Jan 2005 - Dec 2006Johannesburg Area, South AfricaInstallation and configuration of Opera reservation system.Provided training of the system to hotel employees.Report writing - Oracle databaseSupport - Call center support.
Ross Symons Education Details
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Information Technology
Frequently Asked Questions about Ross Symons
What company does Ross Symons work for?
Ross Symons works for Zenrobot
What is Ross Symons's role at the current company?
Ross Symons's current role is I teach creatives how to use Generative AI.
What schools did Ross Symons attend?
Ross Symons attended University Of Johannesburg.
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