As the Head of Digital at Energia, I oversee a team of product owners, UX specialists, and digital marketing experts who create efficient campaigns, engaging content, and best-in-class user experiences across multiple websites and apps. With over 20 years of experience in the marketing field, I have a proven track record of growing challenger brands into household names, producing award-winning digital projects, and managing multi-million Euro budgets.I am passionate about leading the change towards a more sustainable future, providing 100% renewable electricity to almost one million homes and businesses via our Energia and Power NI brands. I have also repositioned the brand from sales-led to brand-led, resulting in improved affinity scores and customer acquisition and retention metrics. I am always eager to talk about marketing, branding, innovation, and digital, and to collaborate with senior executives and stakeholders to achieve big hairy audacious goals.
Listed skills include Social Media Marketing, Social Media, Advertising, Digital Marketing, and 43 others.