Serving a team of Product Owners, UX Specialists and Digital Marketing experts at Ireland’s second largest energy utility.We’re creating ever-efficient campaigns, awesome content, and best-in-class user experiences across multiples websites and apps.We’re proud to be leading the change towards a more sustainable future providing 100% renewable electricity to almost 1m homes and businesses via our Energia and Power NI brands.

Acquired more new customers than any competitor; won multiple awards for best performance of digital content and campaigns; topped the app and UX charts for website and apps under my remit. Working with a team of super stars!

Responsible for all B2B and B2C acquisition, marketing communications, brand, sponsorship, and digital at Ireland's fastest growing (CRU: most switchers in the last two years) and greenest (100% wind) energy.

Responsible for growing Energia using digital technologies.Get in touch if you're interested in helping me achieve these goals.

Headfort is a school offering a unique approach to education for children aged 3-13 years old.

Helped B2B tech start-up setup marketing team and funnels - now an industry leader.

TheIrishStore.com and GiftsDirect.comThe Irish Store sells Irish products to people predominantly in North America. Gifts Direct is an established gifting website targeting Irish & European consumers.Reporting to the CEO I was hired to bring the company to the next level taking responsibility for both brands, strategies, budgets and sales targets. During this time we developed a robust strategy that focused on areas that had measurable ROI such as PPC, SEO, CRO, social… Show more TheIrishStore.com and GiftsDirect.comThe Irish Store sells Irish products to people predominantly in North America. Gifts Direct is an established gifting website targeting Irish & European consumers.Reporting to the CEO I was hired to bring the company to the next level taking responsibility for both brands, strategies, budgets and sales targets. During this time we developed a robust strategy that focused on areas that had measurable ROI such as PPC, SEO, CRO, social, direct mail, email and content marketing. The company experienced phenomenal growth during this time and is now well placed to rapidly scale. Show less

Sportsbet is part of the Paddy Power Group. I was invited to join Sportsbet to repeat the success of the Paddy Power brand in Australia.Major successes included making TV ads that were attributed with adding hundreds of millions of dollars to company turnover, implementing a highly effective Facebook strategy that reached almost all of the target audience, producing hundreds of videos that generated millions of views online, engaging millions of Australian's with clever brand… Show more Sportsbet is part of the Paddy Power Group. I was invited to join Sportsbet to repeat the success of the Paddy Power brand in Australia.Major successes included making TV ads that were attributed with adding hundreds of millions of dollars to company turnover, implementing a highly effective Facebook strategy that reached almost all of the target audience, producing hundreds of videos that generated millions of views online, engaging millions of Australian's with clever brand stunts and initiatives. Show less

Involved in all major brand stunts - responsible for video and TV elements of Paddy Power's marketing mix. Produced several TV programmes and advertising campaigns. Setup and managed all of Paddy Power's world famous social media channels.Lead creative and innovator at company.

Online acquisition and retention, brand management, live poker events, poker TV shows, TV advertising, all marketing communications.

Oversaw the website development for this leading travel information company.

Responsible for customer acquisition and retention, communications, advertising, online sales, & web dev.

Worked with some college friends on this start-up managing business development strategy.

Business Development, Marketing Communications, Project Management of events.