• Responsible for ensuring the vision and strategic priorities of the university are met by bringing the mission to life through purposeful storytelling, marketing, and communication.• Lead weekly ideas, editorial, refinement, concepting and production meetings for the digital, creative, multimedia, social, content and ops teams responsible for producing, packaging and distributing content on digital and social channels.• Editor-in-Chief of the Syracuse University biannual magazine and member of the CMOs six-member leadership team.• Approve weekly story pitches and suggest revisions, alternate angles, publication dates and platforms for the content ideas.• Manage content strategy team including directors, content strategists, copy editors, project managers and contract writers.• Establish content sourcing protocols with schools, colleges and academic units to increase relevant story pitches by 150%.• Facilitate monthly campus conversations between centers and institutes to identify new storytelling opportunities. • Spearheaded ten-month evolution of the content team’s purpose, skills, workflow, productivity and accountability.• Eliminated duplicative documents and streamlined secure access to information by creating content template and assessment tool solutions that were adapted for the enterprise project management system.• Implemented a content planning calendar to work in conjunction with the digital calendar.• Executive producer for central marketing involvement in signature moments: Welcome Week, Orange Central, Olympics, Internships, Alumni Events and Commencement.

• Produced photo and video assignments on education and culture for Syracuse Abroad centers in France, Spain, Italy and the United Kingdom.• Translated marketing concepts to compelling imagery and oversaw the development of photography standards.• Led consultations with senior leaders to determine needs and present visual storytelling strategies and solutions. • Selected and approved final images for digital media, social, billboards, airport displays and premiere print features.• Art directed 100+ enterprise level campaign photo shoots each year for commercial, web and print displays.• Wrote succession and business plan to increase team size by 70% and acquire new production vehicle for the organization.• Managed and motivated a six-member photo team to build a relevant quarterly catalog of 10K+ architectural, news, portrait and lifestyle images for 13 schools and colleges comprised of nearly 22,000 students.• Redesigned two production studios and secured funding for renovations completed in 2003. • Developed creative briefs for photo projects overseeing team from concept to completion of assignment. • Hired, trained and coordinated senior, staff, student and contract photographers leveraging team member strengths.• Formulated procedures for studio/environmental photography and location research.• Partnered with General Counsel to revise licensing and model releases using industry best practices.• Supervised digital asset management rollout and defined ALT text, keywords and metadata guide.

• 20+ year management of graphic designers, editors, photographers, lighting professionals, event specialists and interns.• Led projects in India, Bali, New Zealand, Italy, Ghana, Rwanda, Burundi, Egypt, Senegal, Iceland, Haiti, Slovenia and Honduras.• Managed 10 - 15 projects/month: corporate, lifestyle, fitness, book designs, social media, websites, displays and workshops. • Supervised editing of 100,000+ images/year for national publications using strict guidelines for print/digital platforms. • National speaker and workshop teacher at industry conferences and podcasts.• Oversaw annual budget of $400k to include fine art, publications, non-profit work and international documentaries. • Selected models for ad campaigns and arranged license agreements to purchase artwork. • Approved print and digital materials with special attention to brand standards.• Recruited, hired and trained photographers and videographers for compliance with special assignments. • Conducted performance reviews and suggested individual development plan updates for staff. • Key clients: Target, Verizon, Lululemon, Goodwill, Emory, Grady, MARTA.

At Syracuse University I served as the principle photographer and art director. In this role I translated marketing concepts to compelling imagery, oversaw the development of photography standards to bring the University's brand to life, managed the team of Sr., staff, student and contract photographers to advance digital/content marketing and implemented creative strategies to strengthen the University’s priorities.

Taught proficiency with major capture formats, concepts of running a business, negotiation strategies, creativity on demand, project guidelines, visual + verbal articulation themes, personal style + vision, digital workflow, effective digital asset management, modern critical thought on society and culture, cultural implications of images and ethical behavior in business.

• • Partnered with Corporate Communications to design and launch a communications plan to 8,700 employees. • Facilitated workshops to streamline consultant interactions with 9 departments and 700 suppliers.• Coordinated analysis of two business units’ $500MM spend and negotiated $95MM for diverse supplier opportunities. • Executed new strategic plan with team that achieved 133% of diverse spend goal.• Incorporated process improvements to increase two suppliers’ performance by an average of 32.5%.

Project Manager, Tactical Marketing, 2004• Creative director for outdoor lighting sales campaign that inspired 33% increase in performance of five sales teams.• Led statewide lighting campaign that achieved over $872k in total cash flow. • Designed sales brochures and residential displays used by marketing reps in 11 company regions.Civil Engineer, Land Location and Acquisition Real Estate Division, 2004• Aided teams of land and civil engineers to locate 450 acres of real estate for future energy demand in South Georgia.• Participated in negotiations of residential land acquisition and in condemnation trials for imminent domain disputes. • Identified route for a 32-mile transmission line using aerial photography resulting in zero changes to design.Electrical Distribution Engineer, Metro West Region, 2003• Managed underground service line installations for four cites encompassing 100 square miles of new developments.• Met daily with builders and developers to discuss electricity requirements of existing and planned subdivisions.• Developed interactive database, saving $20k in extensive IT programming costs.Ethics Coordinator, Diversity and Corporate Relations - Workplace Ethics, 2003• Realized cost savings of $25k with discovery and participation in benchmarking/best practices survey. • Analyzed corporate policy and formally proposed new communications guidelines for over 8,500 employees.

• Audited 15 dormitories and compiled $10MM budget to address renovation needs

• Supervised consolidation of assembly line electronic order system with no down time (savings of $375k per hour)

• Designed and built switches used to reduce energy consumption of control devices for space exploration