Rossouw Nel Email & Phone Number

Cape Town, Western Cape, South Africa

The primary purpose of the role is to provide prospective customers and existing clients with the knowledge and skills needed to have an impact as an innovation team within their company. This involves producing onboarding content for new software users, scripting videos for the ITONICS Academy, and delivering the brand’s thought leadership content strategy.

Cape Town, Western Cape, South Africa

Cape Town, Western Cape, South Africa

My primary aim is to motivate existing ITONICS clients to adapt the product features, benefit from the software and compel them to incorporate it into their daily work in the field of innovation. My secondary purpose is to support the company’s Sales and Customer Success teams by providing the resources they need to convince prospects to try the software.

Cape Town, Western Cape, South Africa

Cape Town Area, South Africa

I led the development and execution of marketing plans for eight countries in Southern Africa, from Zambia to Mauritius. By aligning us with a global marketing strategy, I ensure that country marketing activities meet local business targets. We used insight from our markets to attract customers to the British Council’s services and tell inspiring stories.

Cape Town

I led the British Council’s operations in Sub-Saharan Africa to fully exploit the benefits of digital marketing and communications. This involved implementing the digital marketing strategy, encouraging investment and developing staff capability across offices in 18 countries. I increased understanding of digital performance, set KPIs and motivate.

Cape Town

• Responsible for management and strategy of the British Council’s online presence in Sub-Saharan Africa, guiding 18 country offices from Senegal to Mauritius.
• Support business units with online marketing and conversion tracking
• Oversaw a year-on-year increase of 900,000 unique annual users
• Connecting colleagues in Africa to UX, developer and content teams in London
• Set weekly objectives for dispersed team and provided analytics insight on results

Cape Town

• Acted as regional Brand Champion, monitoring consistency across Sub-Saharan Africa
• Edited and organised content for regional communication channels and implemented communication plans on behalf of team
• Created marketing collateral in support of B2B and B2C sales

• Edited Africa website to improve customer journeys
• Managed blog content and trained staff in blogging

Taught undergraduate classes in Advanced Media Studies and Analyzing Film & TV Created a seminar on ‘Style & Taste’ that dealt with trend prediction in music and fashion journalismWorked as consultant to help second-language students struggling with English writing

Cape Town Area, South Africa

Worked intermittently on pre-production for foreign commercial shoots.

Cape Town Area, South Africa

Worked pre-production, direction and editing on music videos. Wrote treatments for pitched television series.

Cape Town Area, South Africa

Created content for youth magazine 'Off limits'.

Professional Certificate, Marketing

Unit 1: Marketing Essentials Unit 2: Assessing the Marketing Environment Unit 3: Marketing Information and Research Unit 4: Stakeholder.

Master'S Degree, Media Studies

Dissertation dealt with the portrayal of South African identity, nationalism and youth culture in entertainment. Conducted qualitative.

Honours Degree, Film Studies

Bachelor'S Degree, Film And Media Production

Studied post-apartheid media, African fiction, journalism and film direction.