Experienced and innovative GTM leader with over 25 years of experience in designing and executing GTM strategies across multiple routes to market. Deep partnership experience, including joint GTM development, OEM, reseller, services and design partnerships. Invented new GTM models including developing the industries first deal registration program and developing the principles behind effective incentive and sales systems.Formerly the SVP of Worldwide Partners and Alliances at VMware and formerly an executive at Microsoft, focused on growing business through our partners as the VP of WW Partner Strategy and former founder and Sr. Principal at The Spur Group, a boutique consulting firm in Seattle.Previous roles were as CEO and Director for a privately held security software firm. Also served as head of global channels and sales operations function for a $1b technology company with offices worldwide. Experienced with the development of licensing programs, channel programs and sales force effectiveness. Other roles include being a founder of a channel consultancy with broad industry recognition, leading the value channel organization for a security software company, running global channel strategy for a product line at IBM, working as a product manager for a leading distributor, managing a VAR and being a programmer. Currently an active investor in local businesses including an award winning winery, a highly rated restaurant and other startup investing.Specialties: Deal Registration and incentive models, Board of Directors, Business Scaling and Strategic Planning, Go to market and distribution/reseller models and management, sales programs, sales operations, corporate strategy development, international channels, global sales and sales operations, licensing programs, pricing strategy development, sales messaging development, product marketing, corporate marketing and corporate operations