Vice President Of Content
CurrentProvide leadership for all television show content development and content acquisitions for the global TV network promoting the environment and sustainability and directing all scheduling.
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Ross Mason is listed as Vice President of Content for EarthX Media Inc. at EarthX Media, based in Dallas-Fort Worth Metroplex, United States. AeroLeads shows a matched LinkedIn profile for Ross Mason.
Ross Mason previously worked as Vice President of Content at Earthx Media and Vice President of Content at Earthx. Ross Mason holds Masters Of Business Administration, All Areas Of Business, Strategy, Organizational Behavior from Smu Cox School Of Business.
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Ross Mason is Vice President of Content at EarthX Media Inc. where he is part of the leadership team overseeing content development and acquisitions for the environmentally focused television network. Mason is also responsible for scheduling the network's growing slate of programming. Prior to his role at EarthxTV, Mason focused on business development and environmental sustainability for EarthX. Before joining EarthX, Mason founded and served as CEO of Motion Media Solutions, a Dallas based online video production and distribution services company.
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Dallas, Texas, Us
Provide leadership for all television show content development and content acquisitions for the global TV network promoting the environment and sustainability and directing all scheduling.
Dallas, Tx, Us
Account Management at EarthX. Working with consumer goods companies, consumer services companies on presenting their sustainable, environmentally friendly green stories at the world's largest exposition of green ideas, products & new technologies. EarthX is an international environmental non-profit based in Texas dedicated to educating and inspiring action for a sustainable future.Gathering concerned citizens, educators, businesses, nonprofits, and global leaders at the world's largest environmental forum, EarthX programs an exposition, a film festival, and conferences. EARTHx 2018 takes place April 20-22 at Fair Park in Dallas, Texas.
Foreseeing the use of video by business, professionals, and organizations, Ross founded Motion Media Solutions to provide online video production and distribution services.Selling across many industries including oil & gas, real estate, construction, legal, technology, training and education, Ross has earned the respect and appreciation from hundreds of well-known and successful international firms.Ross designed and trademarked Video proFile®, its fast and easy video production service for producing smart business video to present yourself.
Carrollton, Texas, Us
Reporting to the CEO, Mr. Mason’s significant achievements for Safeguard included:• Transitioned all legacy systems, 130+ employees and more than 650 distributors to AS400 platform.• Defined and executed a strategic sales, marketing & support automation initiative across Marketing, Technology and Call Center functions.• Defined company Internet strategy after building distributor network consensus and support.• Identified and executed strategic savings totaling $2.25M through enhanced automation initiatives.• Managed IT staff and cross-functional expectations through monthly IT Projects Steering Committee, establishing greater accountability for IT deliverables and senior management consensus for which company projects deserved IT allocation of resources.
Carrollton, Texas, Us
As VP Marketing, Ross directed 33 staff positions, outside agencies and strategic alliances responsible for pricing, product marketing, referral programs, marketing communications, market research and new product development generating nearly $150M in annual sales. He co-authored and directed Safeguard's long-term strategic plan, transitioning from manufacturing to a market-driven company.
Carrollton, Texas, Us
Ross led an initiative to pursue strategic solutions for incremental revenue as the company's most profitable product line was experiencing a decline. His most significant accomplishments in this position were coordinating development and launch of software which enabled business clients to transmit automated payroll service updates into the data center for processing of paychecks. He also led an initiative to acquire a business accounting software group in Pittsburgh to enable Safeguard and its distributor network to maintain its systems solutions position with nearly 1 million customers and a premier channel in the small business marketplace.
Carrollton, Texas, Us
Responsible for all product marketing and pricing across seven lines of business totaling $165 million annually. While in this position, Ross integrated Canadian marketing into North American operations, developed and grew direct marketing and telemarketing services supporting a network of nearly 650 distributors and associates. He also implemented a strategic, automated price incentive program "Value Pricing", which enabled the distributor network to more effectively bundle products and respond to market competition.
Carrollton, Texas, Us
Responsible for North American lead generation and referral programs, including strategic alliances with accounting software developers, retail software and computer chains, large regional and independent banks and associations, and all major vertical marketing development including healthcare, real estate and property management, attorneys and accountants.Most significant accomplishment in this position was a 3-way strategic alliance between Safeguard, Great American Software & Lotus, creating a retail packaging bundle of accounting software, Lotus 1-2-3 and the first mobile check-writing system which was sold through Safeguard distributors and the Egghead retail software channel. A tremendous volume of leads were generated via retail displays for 20% FREE Forms compatible with One-Write Plus when purchased through Egghead stores by small business owners, often referred into stores by accountants educated during certified training events, sponsored by Safeguard and its distributors. Ross directed content marketing at its earliest stages by building a database of more than 8,000 accountants and direct marketing quarterly newsletters as a means of maintaining visibility of Safeguard's local distributor in front of these critically important referral sources. Similar programs were designed and implemented toward banks and bank associations.
Carrollton, Texas, Us
Spent 1.5 years on-location in cities where under-performing distributors were competing with Safeguard, established local company operations and serviced clients to maintain bases of business. Managed business development for the southwest region of nearly 75 distributors, associates and customer service representatives in approximately 50 offices in Texas, Oklahoma, Mississippi, Louisiana and Arkansas. Designed and developed a state-wide referral program endorsement by the Independent Bankers Association of Texas supporting distributor bank referrals to new accounts of small businesses in nearly 250 independent banks across the state.
Developed a network of more than 200 independent student representatives and their associates selling jewelry across 125 colleges and universities. Managed all aspects of student recruitment, incentive programs, direct marketing, sales and motivational management, accounting, order processing and inventory controls.
Started and operated a family business to capitalize on accelerating numbers of foreclosures in residential real estate occurring throughout North Texas. Working with my brother, we managed the maintenance of foreclosed home portfolios provided to us by large savings and loan institutions which were outsourcing work to restore, list and resell the homes.
Quick answers generated from the profile data available on this page.
Ross Mason works for EarthX Media.
Ross Mason is listed as Vice President of Content for EarthX Media Inc. at EarthX Media.
Ross Mason is based in Dallas-Fort Worth Metroplex, United States while working with EarthX Media.
Ross Mason has worked for Earthx Media, Earthx, Motion Media Solutions, Safeguard Business Systems, and Wm. Ross & Co..
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Ross Mason holds Masters Of Business Administration, All Areas Of Business, Strategy, Organizational Behavior from Smu Cox School Of Business.
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