Ross Mason is Vice President of Content at EarthX Media Inc. where he is part of the leadership team overseeing content development and acquisitions for the environmentally focused television network. Mason is also responsible for scheduling the network's growing slate of programming. Prior to his role at EarthxTV, Mason focused on business development and environmental sustainability for EarthX. Before joining EarthX, Mason founded and served as CEO of Motion Media Solutions, a Dallas based online video production and distribution services company.
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Vice President Of ContentEarthx Media Aug 2022 - PresentDallas, Texas, UsProvide leadership for all television show content development and content acquisitions for the global TV network promoting the environment and sustainability and directing all scheduling. -
Vice President Of ContentEarthx Jul 2020 - Sep 2022Dallas, Tx, Us -
Business DevelopmentEarthx Apr 2019 - Jul 2020Dallas, Tx, Us -
Account Manager, Consumer Goods & Services Focused On Environmental SustainabilityEarthx Oct 2017 - Jul 2020Dallas, Tx, UsAccount Management at EarthX. Working with consumer goods companies, consumer services companies on presenting their sustainable, environmentally friendly green stories at the world's largest exposition of green ideas, products & new technologies. EarthX is an international environmental non-profit based in Texas dedicated to educating and inspiring action for a sustainable future.Gathering concerned citizens, educators, businesses, nonprofits, and global leaders at the world's largest environmental forum, EarthX programs an exposition, a film festival, and conferences. EARTHx 2018 takes place April 20-22 at Fair Park in Dallas, Texas. -
Chief Executive OfficerMotion Media Solutions Sep 2003 - Dec 2017Foreseeing the use of video by business, professionals, and organizations, Ross founded Motion Media Solutions to provide online video production and distribution services.Selling across many industries including oil & gas, real estate, construction, legal, technology, training and education, Ross has earned the respect and appreciation from hundreds of well-known and successful international firms.Ross designed and trademarked Video proFile®, its fast and easy video production service for producing smart business video to present yourself.
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Chief Information OfficerSafeguard Business Systems 1997 - 2003Carrollton, Texas, UsReporting to the CEO, Mr. Mason’s significant achievements for Safeguard included:• Transitioned all legacy systems, 130+ employees and more than 650 distributors to AS400 platform.• Defined and executed a strategic sales, marketing & support automation initiative across Marketing, Technology and Call Center functions.• Defined company Internet strategy after building distributor network consensus and support.• Identified and executed strategic savings totaling $2.25M through enhanced automation initiatives.• Managed IT staff and cross-functional expectations through monthly IT Projects Steering Committee, establishing greater accountability for IT deliverables and senior management consensus for which company projects deserved IT allocation of resources. -
Vice PresidentSafeguard Business Systems 1995 - 1997Carrollton, Texas, UsAs VP Marketing, Ross directed 33 staff positions, outside agencies and strategic alliances responsible for pricing, product marketing, referral programs, marketing communications, market research and new product development generating nearly $150M in annual sales. He co-authored and directed Safeguard's long-term strategic plan, transitioning from manufacturing to a market-driven company. -
Director Of Strategic DevelopmentSafeguard Business Systems 1994 - 1995Carrollton, Texas, UsRoss led an initiative to pursue strategic solutions for incremental revenue as the company's most profitable product line was experiencing a decline. His most significant accomplishments in this position were coordinating development and launch of software which enabled business clients to transmit automated payroll service updates into the data center for processing of paychecks. He also led an initiative to acquire a business accounting software group in Pittsburgh to enable Safeguard and its distributor network to maintain its systems solutions position with nearly 1 million customers and a premier channel in the small business marketplace. -
Director Of Marketing And Product DevelopmentSafeguard Business Systems 1993 - 1994Carrollton, Texas, UsResponsible for all product marketing and pricing across seven lines of business totaling $165 million annually. While in this position, Ross integrated Canadian marketing into North American operations, developed and grew direct marketing and telemarketing services supporting a network of nearly 650 distributors and associates. He also implemented a strategic, automated price incentive program "Value Pricing", which enabled the distributor network to more effectively bundle products and respond to market competition. -
Director Of Vertical Markets & Influence KeysSafeguard Business Systems 1990 - 1993Carrollton, Texas, UsResponsible for North American lead generation and referral programs, including strategic alliances with accounting software developers, retail software and computer chains, large regional and independent banks and associations, and all major vertical marketing development including healthcare, real estate and property management, attorneys and accountants.Most significant accomplishment in this position was a 3-way strategic alliance between Safeguard, Great American Software & Lotus, creating a retail packaging bundle of accounting software, Lotus 1-2-3 and the first mobile check-writing system which was sold through Safeguard distributors and the Egghead retail software channel. A tremendous volume of leads were generated via retail displays for 20% FREE Forms compatible with One-Write Plus when purchased through Egghead stores by small business owners, often referred into stores by accountants educated during certified training events, sponsored by Safeguard and its distributors. Ross directed content marketing at its earliest stages by building a database of more than 8,000 accountants and direct marketing quarterly newsletters as a means of maintaining visibility of Safeguard's local distributor in front of these critically important referral sources. Similar programs were designed and implemented toward banks and bank associations. -
Business Development ManagerSafeguard Business Systems 1988 - 1990Carrollton, Texas, UsSpent 1.5 years on-location in cities where under-performing distributors were competing with Safeguard, established local company operations and serviced clients to maintain bases of business. Managed business development for the southwest region of nearly 75 distributors, associates and customer service representatives in approximately 50 offices in Texas, Oklahoma, Mississippi, Louisiana and Arkansas. Designed and developed a state-wide referral program endorsement by the Independent Bankers Association of Texas supporting distributor bank referrals to new accounts of small businesses in nearly 250 independent banks across the state. -
PresidentWm. Ross & Co. 1986 - 1988Developed a network of more than 200 independent student representatives and their associates selling jewelry across 125 colleges and universities. Managed all aspects of student recruitment, incentive programs, direct marketing, sales and motivational management, accounting, order processing and inventory controls.
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Managing PartnerBriarwood Properties 1985 - 1986Started and operated a family business to capitalize on accelerating numbers of foreclosures in residential real estate occurring throughout North Texas. Working with my brother, we managed the maintenance of foreclosed home portfolios provided to us by large savings and loan institutions which were outsourcing work to restore, list and resell the homes.
Ross Mason Education Details
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Smu Cox School Of BusinessOrganizational Behavior -
Vanderbilt UniversityPsychology -
St. Mark'S School Of TexasFine And Studio Arts
Frequently Asked Questions about Ross Mason
What company does Ross Mason work for?
Ross Mason works for Earthx Media
What is Ross Mason's role at the current company?
Ross Mason's current role is Vice President of Content for EarthX Media Inc..
What schools did Ross Mason attend?
Ross Mason attended Smu Cox School Of Business, Vanderbilt University, St. Mark's School Of Texas.
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