Digital Brand Manager
CurrentAs Digital Brand Manager, I’m responsible for developing and executing comprehensive digital marketing strategies to enhance Tower’s brand visibility, engage our target audience, and drive sales. I oversee all aspects of digital branding, including social media marketing, content creation, online advertising, and website management.My duties as Digital Brand Manager include:• Develop and implement a digital brand strategy to strengthen the company’s brand identity and increase market share. • Manage digital marketing campaigns. • Collaborate with cross-functional teams to develop and execute digital content plans that align with brand objectives, ensuring consistency in messaging, tone, and visual identity. • Manage and optimize the company’s website, ensuring it is user-friendly, visually appealing, and optimised for search engines.• Monitor and analyse digital marketing performance metrics and provide regular reports to key stakeholders, identifying areas for improvement and implementing appropriate strategies. • Stay up to date with industry trends, emerging technologies, and competitor activities to identify new opportunities and maintain a competitive edge. • Oversee the company’s social media presence, creating engaging content, monitoring user interactions, and responding to inquiries and comments in a timely manner. • Collaborate with external agencies and vendors to develop and execute digital marketing campaigns and initiatives. • Work closely with the marketing team to develop compelling digital assets, including imagines, videos, and written content, that align with the brand guidelines and resonate with the target audience. • Monitor online customer reviews and ratings, addressing any concerns or negative feedback to maintain a positive brand image. • Stay informed about relevant laws, regulations, and best practice pertaining to digital marketing, privacy, and data protection.
