As Digital Brand Manager, I’m responsible for developing and executing comprehensive digital marketing strategies to enhance Tower’s brand visibility, engage our target audience, and drive sales. I oversee all aspects of digital branding, including social media marketing, content creation, online advertising, and website management.My duties as Digital Brand Manager include:• Develop and implement a digital brand strategy to strengthen the company’s brand identity and increase market share. • Manage digital marketing campaigns. • Collaborate with cross-functional teams to develop and execute digital content plans that align with brand objectives, ensuring consistency in messaging, tone, and visual identity. • Manage and optimize the company’s website, ensuring it is user-friendly, visually appealing, and optimised for search engines.• Monitor and analyse digital marketing performance metrics and provide regular reports to key stakeholders, identifying areas for improvement and implementing appropriate strategies. • Stay up to date with industry trends, emerging technologies, and competitor activities to identify new opportunities and maintain a competitive edge. • Oversee the company’s social media presence, creating engaging content, monitoring user interactions, and responding to inquiries and comments in a timely manner. • Collaborate with external agencies and vendors to develop and execute digital marketing campaigns and initiatives. • Work closely with the marketing team to develop compelling digital assets, including imagines, videos, and written content, that align with the brand guidelines and resonate with the target audience. • Monitor online customer reviews and ratings, addressing any concerns or negative feedback to maintain a positive brand image. • Stay informed about relevant laws, regulations, and best practice pertaining to digital marketing, privacy, and data protection.

Creating inspirational content and incredible customer experiences that add value for existing and future customers. Ensuring a rich pipeline of content that engages customers and delivers growth, including landing pages, social media, email content, sales materials, articles, reports, case studies, and whitepapers.

Copywriter for all forms of B2B and B2C content. Packaging to posters, banners to blogs, websites to waffle.

Copywriter for all corporate B2B content and own-brand B2C content.

Digital and traditional content and social media management. Including company magazine editorials, newsletters and blogs,

Copywriting and proofreading for company magazine: InsightHandling broker queriesTechnical support for automatic processing systems

Various administration roles at several companies including NHS Poole, Bournemouth and Poole Borough council.

Regular writer and sub-editor of various articles in University Newspaper and media magazine

The review and reconciliation of high profile accounts using SAP software and Microsoft Excel.