Ross Sylvester is a CEO and Co-founder at Adrata. He is proficient in Spanish. Colleagues describe him as "I have known Ross Sylvester since I joined the USEED Board of Directors in early 2015. I have watched as he shaped the sales and marketing department. Through his relentless effort and dedication to make USEED the best philanthropic crowd funding company in the US, he earned the job of Chief Executive Officer (CEO) last year. He is an articulate, driven young man who knows how to build an effective organization that will have a major impact on both the educational and philanthropic community going forward. George Semb, Member of the USEED Board and Professor Emeritus at the University of Kansas", "I met Ross in 2008 in the University of Delaware Venture Development Center (VDC) now under the Horn Program in Entrepreneurship. We both were passionate about implanting our classroom learning through entrepreneurial ventures. In the nine years, I've known Ross, I can confidently say he is an incredible leader, friend, and executor of a powerful vision for bringing more resources, community, and innovation to education. As a Co-Founder of USEED, I have complete trust in Ross as someone who is dedicated to the success of each team member at USEED and the company at large. Ross's leadership style is best characterized as an empowered leader, where he brings out the best in others in terms of passion, creativity, and growth. This is evident in his ability to lead our organization in doubling our customer base inside of seven months, developing four new product offerings, and restructuring the company into a flat, transparent and collaborative organization. There is no one more passionate and committed towards developing a world-class company that brings massive value to shareholders while creating meaningful social impact for those we serve through our company than Ross.", and "I first met Ross when I was evaluating making an investment in Useed Inc. in June 2015. Although very young, I was immediately impressed with his maturity and the clarity of his go-to-market strategy as well as the depth of his marketing knowledge. He came across as a very organised, methodical, efficient and disciplined individual with a clear plan to implement the company's vision. Ross is an indefatigable worker who will not let go of a task until it is successfully accomplished. He was named CEO of Useed in 2016 thanks to his strong management abilities and deep knowledge of all components of the business. His skills as a manager include his ability to determine strategy, manage resources (human, financial and technical), set milestones, be involved in day-to-day operations and lead strategically important projects at the same time, all of which are crucial in a startup environment. He is particularly appreciated by his partners and employees because of his strong sense of responsibility and his quality as a team player. Since he was named CEO, Ross has redefined roles, implemented a better team member accountability and reporting system, refocused the go-to-market strategy and scaled the business significantly. The result has been strong growth in customer acquisition and number of completed crowdfunding campaigns, all accomplished through improved productivity and no growth in overheads while maintaining quality (actually improved campaign success ratios to 83%)."