Ross Tang Email & Phone Number

Shanghai, China

上海市, Cn

广州, 广东, Cn

In charge of Vitasoy Plant based milk business, including long term and short term Vitasoy brand strategy development, total portfolio and innovation pipeline for both mainland and HK market, IMC and credibility building as well as 2B food service MKT, to fuel the Vitasoy plant milk business growthEstablished Vitasoy oat platform and won No.1 volume share in oat milk category in total offline retail channel

Abbott Park, Illinois, Us

In charge of portfolio and innovation pipeline development of all Abbott Pediatric brands, including Similac, Eleva and specialty, to support both short term and long term business needs.Leader of NFSL registration and transition project, achieved most registrations among MNC IMF manufacturers, with smooth transition to new packages and new brand names with no loss of brand health indicators

Abbott Park, Illinois, Us

In charge of Super Premium IMF brand Eleva (Organic), managed to grow the brand sales by +34% annually and 48% in YTD offtake, ahead of both Super premium category and organic segment growth. Achieved historically high record of brand health status from awareness to conversion, as well as key brand attributes even against biggest new launch of key competitor

Abbott Park, Illinois, Us

In charge of Premium IMF brand Similac and trade specific lines, achieved Similac Platinum 2.7x sales vs. 2015 with over >6x offtake to offset the head wind of locally produced product line and pave the way to be 2nd largest line in Abbott nutrition

Paris, France, Fr

In charge of total management of retail channel business of liver care brand Essentiale, achieved +89% over delivery of 2015 target sales, thru successful brand communication and customer co-marketing programs to significantly dial up consumer relevancy and urgency

Paris, France, Fr

In charge of Innovation Pipeline & Launch of Vitamin/Mineral Supplement brand 21-Supervita

Louisville, Ky, Us

In charge of main course menu pipeline development and permanent products maintenance for KFC brand, developed over 10 new product concepts and prototypes for 2013/2014 pipeline, achieving historical record of concept likeness and purchase intention at 80%+；Beef burger test launch over delivered target sales by +26%

New Brunswick, Nj, Us

In charge of total brand communication and baby skincare categories including wipes, bath, powder, shampoo, UV lotion, soap, oil, etc., with multi-category management experience (4 categories at most) and twice direct handling of brand crisis management (2009 & 2011)

New Brunswick, Nj, Us

Career started as J&J Management trainee in the brand of Band-aid (adhesive bandage, medical device), then 4 month rotation as sales representative in the city of Hangzhou as graduation program of MT period

Master Of Science (M.S.), Condensed Matter And Materials Physics

Bachelor Of Science (B.S.), Physics