Datakin was a small team of talented engineers building an ambitious SaaS data observability product. Based on OpenLineage, an open standard for data lineage, the product allowed pipeline builders to observe the flow of data across multiple systems, platforms, and teams.I designed marketing automation flows using Hubspot and WordPress, integrating them with the backend to allow for automatic provisioning of new customer instances upon signup. Using content, SEO, and SEM, I onboarded users from 70 organizations in the first 6 months of product availability. To study growth, I implemented custom data pipelines using Airflow, dbt, BigQuery, and Databox.In March of 2022, Datakin was acquired by Astronomer.

I grew marketing from a hobby into a department supporting 7 full-time salespeople, ready for explosive growth.For the first six months I acted with no budget, as both executive and sole practitioner. I drove three product launches, a website redesign, implementation of a marketing automation system, announcement of a Series A funding round, and collaborations with Microsoft, GitHub, Red Hat, Atlassian, Cloudbees, and Google.Once funded, I turned my attention to the staffing and development of demand generation, content creation, and media functions.I began as a solo marketer, building a team that brought Anchore to the world.

I was the head of the npm marketing, community, and knowledge management teams. In this role, I was directly responsible for defining the go-to-market strategy for the npm Orgs and npm Enterprise product offerings, maintaining our digital properties, and redefining corporate messaging and identity.I provided executive leadership for the teams developing the npm command-line interface (CLI), managing our communities, and creating documentation and self-help content.

I managed messaging, content, and evangelism for the Red Hat Storage family of products, which includes Red Hat Ceph Storage and Red Hat Gluster Storage.Our team launched a new Red Hat Storage portfolio containing technologies from Ceph, a recently acquired technology, and Gluster, its former competitor. To support this, I produced an extensive library of content for use in keynotes, webinars, briefings, training, and sales conversations.I maintained relationships with key industry analysts and provided leadership for global media activities, resulting in a Visionary position for Red Hat Storage in the Gartner Magic Quadrant.We enabled a global sales team through regular updates, briefings, customer win stories, and detailed technical content. I collaborated with a broad, cross-functional marketing team, ensuring that our storage products were favorably represented in global campaigns and plays.

I was a member of the founding executive team, ensuring that the Ceph community stayed true to its meritocratic roots while building an adjacent commercial brand.I launched the company, managing the inktank.com and ceph.com websites and associated services and developing the first commercial pitch for Ceph. I brought the first commercial Ceph product, Inktank Ceph Enterprise, to market, and introduced it to new audiences by speaking at numerous conferences and trade shows. I cultivated and maintained industry analyst relationships, establishing open source software-defined storage as a legitimate technology category.Working with the community, I initiated regular Ceph Developer Summit virtual events where contributors could propose features and discuss architectural approaches. To help users, I created a volunteer support program that encouraged community members to provide real-time troubleshooting via IRC.My team organized Ceph Day events in cities around the world, showcasing prominent users and developers and facilitating adoption.

I energized our community of users and contributors and worked to facilitate organic adoption of Talend tools and technologies.To improve the top of our community funnel, I initiated a redesign of talend.com and TalendForge to raise them to modern aesthetic and usability standards. I improved TalendForge by expanding its extension marketplace, improving forum traffic and responsiveness, and sharing contributions via social media.I managed the strategic relationship with the Apache Software Foundation, the Eclipse Foundation, and the open source community at large. To study online behaviors and systematically identify opportunities for improvement, I created a community data pipeline.

I managed a global team of developer evangelists and community managers, represented Alcatel-Lucent to the global technology community, and managed the creation of new developer community tools.Our team launched the Open API Service website and platform, exposing powerful network APIs to developers. I supervised the creation of prototype applications and sample code to inspire creativity amongst developers. We ran multiple hackathons and events at conferences around the world.I evangelized the potential of the network, appealing to developers who were accustomed to building applications “over the top”. I developed and delivered keynote-level speaking engagements about the power of advanced network capabilities.

I was the public face of SourceForge.net, an open source community with millions of monthly visitors. I represented SourceForge at over 30 open source and engineering conferences, facilitated the creation of 10 press releases, appeared in more than 20 online publications, and performed more than 15 public speaking engagements.To improve targeting, I provided market data to potential sponsors based on community sentiment, demographic, and psychographic characteristics. I represented SourceForge in foundations and industry groups.I ensured that the SourceForge community’s input was strongly represented within the product organization. I identified and managed relationships with community partners, such as Microsoft, HP, and Intel, and established the SourceForge Advisory Board. I ensured that open source ideology, methodology, and values were part of our corporate culture.I was the program manager for the 2007, 2008, and 2009 Community Choice Awards. I determined the overall program strategy, and was accountable for its success. My team worked closely with the product organization to design online voting systems, supervising their implementation and integration into various media properties. I worked with marketing to create the program brand, promotion and social media plan, event strategy, and sponsorship prospectus.

I provided engineering leadership and vision for SourceForge.net.My team of developers maintained and improved an expansive web application with multiple languages and frameworks, while retaining hands-on architectural and engineering exposure. I grew the team from 2 to 12 engineers, working very closely with product teams to craft new features.We performed an aesthetic overhaul of the website, working alongside internal and external design resources. Our efforts resulted in a robust architecture with reduced downtime and greater ability to make critical changes.I managed many interdependent project plans to on-time completion, established processes and procedures for controlled software development, and presented publicly about the architecture and infrastructure of SourceForge.

I ran the community development working group for the OSA, a consortium of commercial open source companies.

As a professional services consultant, I delivered deployment, customization, mentoring, assessment, and process analysis for 30 accounts using SourceForge Enterprise Edition.I directly generated over $1M in services revenue and was instrumental in closing over $5m in subscription revenue. I provided project and account management, pre-sales support, and contract preparation for 15 accounts. I administered SourceForge deployments and server hardware at multiple sites, including deployments at US Department of Energy labs.My contributions to the initial SourceForge Onsite codebase, made while serving its first customers, were instrumental in its conversion into the SourceForge Enterprise Edition product. I worked closely with the product and engineering groups to provide feedback on product direction.I received multiple awards from the sales team for my teamwork, leadership, and effectiveness.

I managed DNS and DHCP infrastructure for more than 30,000 nodes worldwide. I created and maintained automated systems for duplicate elimination, policy enforcement, and disaster recovery.

I worked on SSJS and Java applications for the financial industry.

JWT Specialized was a subsidiary of J. Walter Thompson, and provided specialized marketing services. I performed administration of Internet servers and developed tools and data-driven websites. I established testing and deployment processes for all web content.

ENGAGE games online was a subsidiary of Interplay Productions, building a multi-user online gaming system way ahead of its time. I performed Unix system administration specializing in web/dns/mail servers.

4Next was a very large BBS in Orange County, California. I helped build and manage their back-end Linux systems for DNS, web, mail, and other internet services.