Company strategy, managing sales and marketing departments, responsible for 7+ billion rubles revenue. Team - 120 + persons (Sales, Marketing, trade marketing, customer service)Tasks:- Company’s strategy development- Short and long-term financial planning and budgeting of commercial activities, including P&L management- Company market share increasing in current and new product categories- Assortment and pricing policy- Business processes optimization and automatization- Sales system development, market analysis and marketing activities- Team management and developmentResults:- Company growth from 3.8 to 7.2 billion in 2024 with an average category anual growth less then 4%- Increasing of EBITDA margin- Brand Ola! Re-launch and launch of Ola! Silk sense brand with positioning changing- Launch of the new product categories to the market - Development and implementation of a communication strategy - Commercial department structure improvements (changes in sales and marketing)- Leading the cross-functional S&OP project and successful implementation of the new planning system - Implementation of management systems (BI, mobile trading, automation - P&L management and customer’s commercial terms)

Tasks:- Strategic development of DIY IKA, LKA and top distributors- Responsibility for 40% of the company's revenue (60 mln euro) - Channel strategy development - Planning sales and forecasting - Annual budgeting - Price strategy development and implementation - P&L management of the channel - Processes improvement - Joint business development with top customers and negotiations - Increasing of performance and market/shelf share - Team motivation and development, including trainings and coaching - Efficient cooperation with other departmentsResults- OSG 2018 of the channel is 26% (LFL -16%) (The category of dry-mixes growth is less than 7% including the growth of outlets) - Gross profit improvement by product mix, costs and pricing management - Category management approach implementation - Launching a new category in top customer Leroy Merlin with Ceresit as an exclusive brand - Changes in trade marketing reporting and efficiency evaluation, that led to growth of promo efficiency (ROI) - Launching the CRM for field force (mobile application for targets and tracking) - Improving of team’s leadership skills by mplementation of « projects » system for KAM’s- Member of the global project « NRM » as a leader of Russian unit.

• Head of NKA and TOP 150 LKA• Responsibility for business more than 50 mln $ per year• Implementation of the company’s strategy. • Development and implementation of NKA and LKA strategy.• Increasing of shelf share and market share in TOP retail chains in Russia.• Increasing sales in current categories and launching/listing in new categories.• Trade marketing in NKA.• Optimization of costs and processes for increasing profitability.• Development of sales team, coaching, trainings• Targets for P&L in KA channel.• Annual budgeting.

Responsible for sales in TOP 10 Nation key accounts.