Advising the leading technology vendors in the world in their ongoing journey towards channel excellence. Partner Programs, GTM Strategy, Solutions-based segmentation, Services evolution.

I put my extensive corporate and entrepreneurial experience to work for founder-led organizations and help them become leadership team-led. You need a system to run your business effectively, and nurture the soul that propels it.Strategic Management Consulting for technology-bent, and manufacturing organizations. Business Strategy Development with a focus on Execution.

Created the two-tier distribution program for Ciena, successfully launched a stocking distribution pilot, leading the cross-disciplinary implementation of supporting processes and systems, including EDI POS processing.

Traced GTM strategy to dominate the Digital Experience Management market while creating wide avenues for MSPs and Born-in-the-cloud partners to add value as they accelerate Digital Transformation.

Devised strategy and launched the Trusted Cloud Partner Program. Operationalized incentives, Sales Enablement and Channel Marketing elements. Engaged Resellers (VARs), Managed Service Providers (MSPs) and Systems Integrators (GSIs) in the Virtualization and Cloud space. Launched company’s first-ever Partner Portal integrated with Salesforce.com. Increased engaged partner count five-fold and nurtured strategic alliances.

For longer and better lives. Tackling the raising cost of dementia and Alzheimer's care with technology. Developed Ralentage's branding, positioning and strategy, in their effort of developing a comprehensive solution to help families and caregivers to deal with some of the consequences of aging, dementia, and Alzheimer's disease, through the use of technology.With 46 million people in the world living with dementia, Ralentage set out to help millions, addressing the issue of the escalating cost of care.

Spearheaded the company's first Global Channel Partner Program.Designed regional marketing plan and shaped corporate campaigns and launch plans, preparing them for execution in the field. Created and executed Regional Integrated Marketing Plans leveraging a blend of Tradeshows, Seminars, Webinars, Ads, PR, Web, Social Media, Lead Generation campaigns, eMarketing and Thought Leadership activities.• Led key-account-specific marketing strategy which led to $20M incremental sales• Spearheaded VIAVI’s first Global Channel Partner Program• Partnered effectively with Sales, consistently exceeding quota and penetrating new markets, by implementing an objective-driven Marketing approach • Flawless execution of the largest tradeshows, both in North America and Latin America• Shaped the regional new product launch process for better ROI and 50% time-to-money• Objective-based training curriculum for Channel Partners, created the regional Channel Partner Conference

Led Channel Marketing for a 400-reseller partner ecosystem. Created a multi-tier Channel Partner Program and Partner Portal. Championed creation of datasheets, solution briefs, direct mailing and eMarketing pieces, etc. Managed marketing for CDW, Walker & Associates.• Created partner co-marketing and MDF programs, with a two-fold increase of Partner-led marketing• Planned and executed flawlessly and within budget the WW Partner Conference

Managing partners in region, including two-tier distributors. • Integrated the partner community after acquisition, with minimum impact on business• Effectively rolled out the global Partner Advantage Program

Channel development, recruiting and ongoing management. Channel program design and deployment.

Liaison between the Support organization, Sales and the distribution channel. Services and Support, and Software Licensing Contract sales and renewals. Key escalation point for the customer for service issues. Managed service contract recurring-revenue business for service providers.• Built a service-capable channel, with better response, and competitive advantage.• Managed the US South East, the Great Lakes, and the Latin American regions. • Created a multi-million dollar service contract recurrent business• Adapted services offerings to each region, increasing services attach rate and boosting renewals to 87%. • Rolled out the first Services Account Manager contracts for key customers. • Led the Services Registration project towards success globally, achieving virtually 100% service registration.