• Orchestrated comprehensive content strategies in alignment with both short-term objectives and long-term marketing goals.• Conducted thorough research to gain deep insights into diverse customer personas.• Analyzed consumer sentiments and emerging trends through extensive research and data analysis.• Crafted tailored content specifications to resonate with the brand's unique customer personas.• Formulated strategic content pillars and clusters to guide content creation efforts effectively.• Designed and managed editorial calendars to ensure timely and relevant content delivery.• Established robust content governance guidelines for maintaining consistency in tone, style, and voice across all platforms.• Conducted regular content audits to evaluate performance and identify areas for improvement.• Aligned content strategies closely with business objectives to drive measurable results.• Executed keyword research to enhance content discoverability and search engine visibility.• Conducted content gap analyses to identify opportunities for creating impactful content.• Implemented SEO best practices to optimize content for improved search engine rankings.• Leveraged content management systems to analyze website traffic and user engagement metrics, facilitating data-driven decision-making.

With a diverse background in marketing consulting spanning across various industries including tourism, event planning, catering, entertainment, automotive accessories, medical, beauty services, and more, I bring a wealth of experience to the table. My approach to projects is grounded in the Win-Win Marketing philosophy, which emphasizes the fulfillment of customer needs while driving profitability.Key Expertise:• Crafting comprehensive online and offline marketing strategies tailored to specific business objectives.• Implementing effective Social Media Marketing campaigns to enhance brand visibility and engagement.• Managing Pay-Per-Click (PPC) advertising campaigns to optimize ROI and reach target audiences.• Developing targeted E-mail marketing campaigns to nurture leads and drive conversions.• Producing compelling content that resonates with target audiences and aligns with brand messaging.• Creating persuasive copy that captures attention and drives action.

• Devising impactful Social Media campaigns tailored to address each stage of the customer journey, from awareness to decision-making.• Implementing targeted E-mail marketing strategies to nurture leads and drive conversions effectively.Managing Pay-Per-Click (PPC) advertising campaigns with a focus on maximizing ROI and reaching the right audience.• Conducting thorough keyword research to identify high-impact keywords and optimize content for search engine visibility.• Crafting compelling copywriting that captivates audiences and drives desired actions.

As a dedicated Content Editor, I spearheaded the research, writing, proofreading, and publication of content materials across various client websites. My responsibilities included:• Generating and refining content for digital marketing materials to align with brand messaging and objectives.• Thoroughly revising, formatting, and editing content to ensure impeccable grammar, spelling, punctuation, and stylistic consistency.• Enhancing content for improved keyword optimization and density, while also crafting SEO-friendly title tags and Meta descriptions to enhance search engine visibility.

Among the activities carried out at MMB are:• Development of the annual marketing plan and budget.• Online & offline marketing strategies.• Social Media Marketing.• PPC.• Copywriting.• Competition analysis.• Website content maintenance.• Building and maintaining relationships with suppliers and collaborators.

I founded Definers in 2014 with 2 friends. I was responsible for marketing, sales, and strategy implementation. After 3 years we went on separate ways, so I continued my activity as a marketing consultant.During all this time, in addition to my marketing skills, I have developed the following skills:• Communication skills.• Business management skills.• Customer service skills.• Financial skills.• Analytical and problem-solving skills.• Critical thinking skills.• Strategic thinking and planning skills.• Time management and organizational skills.

• Development of marketing plans for image campaigns of certain brands.• Development of a marketing plan for the implementation of a new brand on the market.• Elaboration of a marketing plan for the introduction of a new column in the monthly magazine.• Elaboration of internal competition regulations for the sales force.• Contact suppliers.• Working with databases.

• Participation in editions 3-11 "Marketing Evening"• Participation in the "IETS" project• Participation in the "Marketer's Days"• Participation in the "RIUF" project• Contact sponsors• Maintaining relationships with sponsors